MARAGALE REINECKE
679 Paxson Avenue, Hamilton, NJ 08619
(609) 586-8612 Mobile: (609) 610-6278 maragaler@optonline.net
A dynamic top performing marketing strategist known for generating strong brand awareness campaigns and creating strategic alliances with internal and external partners. Adept at initiating and restructuring campaigns, implementing strategies and thinking outside-the-box penetrating new markets. Well versed in business analysis, brand activation, innovation and creative development.
§ Strategic Marketing
§ Marketing Project Management
§ Brand Strategy
§ Corporate Image Campaigns
§ Product launches /Mktg. Programs
§ Budget Management/Forecasting
§ Advertising Agency Management
§ Direct Marketing
§ Staff Management
§ Market Research/Market Analysis
§ Online/Offline Lead Generation
§ Creative Writing/Editing
Recipient of Chairmans Awards, Service Excellence, Best Shot and Spot Awards for outstanding employee contributions.
EDUCATIONAL TESTING SERVICE (ETS) 2006 Present
Corporate Communications Manager (April 2012 present)
Develop and implement strategic communications initiatives that generate awareness, support the companys social mission, key brands and corporate initiatives.
Achievements:
" Led communications strategy introducing global test security enhancements for the SATŪ program.
" Launched brand awareness campaign for the California region.
Strategic Marketing Brand Manager, TOEICŪ Brand (2008 2012)
Provided strategic input to business units and liaised with internal team members and external resources to formulate business and marketing strategy. Led global promotional decisions for use in integrated marketing campaigns, ultimately increasing awareness and generating business in key and emerging markets. Maintained role as brand lead and contributor in PR, special events and all communications impacting the brand.
Achievements:
" Generated over $1M in revenue through Vietnam Brand Awareness Campaign.
" Promoted English language learning with the introduction of ETS scholarship programs.
" Proved global reach of brand through launch of corporate website in five languages.
Marketing Communications Manager Internal Advertising Agency (2006 2008)
Managed development of integrated marketing solutions supporting Educational Symposiums and Teacher Workshops. Generated business leading implementation of tactical marketing plan supporting launch of Scholarship and Recognition Program. Internal team lead between brand and creative teams for development of online campaigns and event marketing. Filled pipeline with sales leads and raised brand awareness with successful campaign execution.
Achievements:
" Led development of integrated marketing campaign supporting global launch of
ProPEL Teacher Workshops.
" Grew Fortune 500 client base with national launch of Scholarship and Recognition Program.
RADIAN GUARANTY, INC. 2003 2004
Assistant Vice President, Product Manager
Provided strategic input to business unit and led internal team through development of market research studies supporting new product ideas. Led cross-functional teams to launch new product ideas developing project plans and product communications.
Achievement:
" Led market research study targeting mortgage brokers and consumers which resulted in Insurance industry first product launch of Free after Five mortgage insurance product.
WELLS FARGO HOME MORTGAGE 1998 2002
Direct-to-Consumer Marketing Strategy Manager
Provided strategic input to business units and liaised with internal team members and external resources to formulate integrated marketing strategy to current and potential Wells Fargo Bank customers. Collaborated with key stakeholders and managed relationships with internal business leaders to receive marketing strategy and program buy in.
Achievements:
" Increased annual cross-sell penetration by 2% to 10% through development of targeted direct marketing campaigns to Wells Fargo Bank customers.
" Led development and implementation strategy for award winning banker education sales training program in 22 states that yielded 100% sales participation.
" Managed countrywide branding for corporate business division.
COMCAST CORPORATION, Metrophone Division 1997 - 1998
Marketing Communications Manager
Implemented marketing communications strategy for regional direct-to-consumer print and broadcast campaigns for acquisition and retention of the wireless business supporting the direct sales and retail store channels.
" Launched Digital Network, migrated 80% of wireless customers to network.
UJB FINANCIAL COP., formerly FLEET BANK 1987 - 1996
Advertising Manager
Led implementation of regional advertising campaigns supporting direct-to-consumer marketing plans for retail banking promotions and new product launches.
Achievements:
" Increased purchase volume by 10% launching credit card user stimulation program.
" Generated over $10 million in booked loans, launching Auto and Debt Consolidation campaigns.
EDUCATION & PROFESSIONAL DEVELOPMENT
Mini MBA Social Media Marketing, Rutgers Business School
Mini MBA Business Essentials, Rutgers Business School
BA, Business Administration/Marketing, Rutgers University, Cum Laude |
