Strategic Marketing professional confident developing consumer and business-to-business marketing strategy for various brands looking to develop integrated marketing solutions that add significantly to the bottom line of a Fortune 500 company in the tri-state area. Expertise in:
Marketing Brand Plans/Creative Briefs
Strategy Development/Program Launches/Project Implementation
Budget Planning/Management
Advertising Agency Management
Select Accomplishments:
Industry expertise: financial services, education, mortgage banking, insurance, telecommunications
Generated $350k in revenue with launch of Brand Awareness Campaigns
Led market research initiative resulting in industry first product launch of
Free After Five mortgage insurance product
Increased annual cross-sell penetration to customer base by 2% to 10%
Achieved 100% sales participation in 22 states with award-winning banker education training program
Increased credit card purchase volume by 10% with card user stimulation program
"Company Confidential"
(2005 PRESENT)
Marketing Brand Manager (2008 present)
Promoted English language learning through the launch of a three-tier scholarship program in China
Generated $350,000 in revenue with over $1M projected through launch of Brand Awareness campaign
Lead cross-functional team development of first company-wide Brand Fair employee event
Develop and implement key marketing programs which aid in the attainment of annual revenue goals and expand business in local markets.
Impact awareness of brand to multinational corporations and government in key markets.
Act as problem solver through recommendations of research studies in local markets.
Provide in-country marketing support to sales teams through development of effective online marketing tools, conference events and collateral/communications materials.
Make valuable contributions on cross-functional teams throughout the organization.
Partner with internal and external advertising and public relations agencies.
Marketing Communications Manager
(2005 2008)
Managed development of marketing materials and teaching guides supporting the launch of PropELL Teacher Workshops.
Led development of multi-faceted advertising and event support for opinion survey on education reform with attendees from Congress, Education and news media.
Grew Fortune 500 client base by managing development and implementation of annual media and marketing sales support for launch of SRP, Scholarship and Recognition Program.
Filled sales pipeline and raised overall awareness executing successful marketing campaigns, developing training materials, and event marketing.
Collaborated with in-country managers to implement online marketing campaigns that included flash tour and interactive DVDs, ads, landing pages, micro sites and web sites.
Managed advertising agencies and in-house creative resources.
Acted as voice of creative team through client presentations and shared feedback and ideas from many sources. Wrote and edited copy, managed approvals.
RADIAN GUARANTY, INC.
(2003 2004)
Product Manager, Assistant Vice President
Led market research study targeting mortgage brokers and consumers which resulted in Insurance industry first product launch of Free After Five mortgage insurance product.
Led development of market research studies for product ideas to include determining methodology, study recruiting, screener development and reporting.
Collaborated with key teams to enhance product development process.
Led cross-functional teams in launching new product ideas.
Developed project plans, wrote product sales material and product communications.
WELLS FARGO HOME MORTGAGE
(1998 2002)
Direct-to-Consumer Marketing Strategy Manager
Increased annual cross-sell penetration by 2% to 10% through development of targeted direct marketing programs to Wells Fargo Bank customers.
Led the development and implementation of award winning banker education sales training program in 22 states that yielded 100% sales participation.
Led country-wide branding for CIG business supporting the Wells Fargo brand
Led marketing strategy to support a Home Solutions cross-sell business offering customers home related products and services with external service providers.
Increased cross-sell penetration through implementation of targeted marketing campaigns and lead generation programs.
Collaborated with key stakeholders and managed relationships with internal business leaders to receive marketing strategy buy in.
Lead quarterly forecasts and stayed within $2.2 million annual marketing budget.
Confirmed messaging strategy and product bundling through research studies
Supervised campaign managers. Managed internal and external advertising agency relationships.
COMCAST METROPHONE
(1996 1997)
Marketing Communications Manager
Launched Digital Network, migrated 80% of wireless customers to network.
Reduced production costs by 30%. implementing redesign of Welcome Kit
Implemented consumer marketing strategies for acquisition and retention of the wireless business in support of corporate and retail sales goals.
Developed retail marketing to include in-store merchandising, collateral and print/radio advertising.
Implemented regional consumer print and media buys.
Implemented targeted direct marketing programs promoting service enhancements and extended calling plans.
Managed advertising agency relationships. Worked with market research firms for spokes-person, offer and creative testing. Managed marketing professionals.
UJB FINANCIAL CORP. (formerly Fleet Bank)
(1987 1996)
Assistant Vice President, Advertising Manager
Increased purchase volume by 10% launching credit card user stimulation program.
Generated over $10 million in booked loans, launching Car Loan Refinance and
Consolidate your Debts consumer lending campaigns
Managed Debit Card introduction campaign for Global Access Debit Card.
Implemented consumer marketing campaigns for retail banking products. Implemented consumer advertising plans for new product introductions.
Established comprehensive print and broadcast media programs.
Wrote internal communications.
Managed print production.
Education: BA, Business Administration/Marketing
Rutgers University Graduated Cum Laude |
