COO, DIVISION GM, VP MARKETING

Background and acheivements of this Marketing Executive are shown. Contact information is confidential. To reach this person, use the link from Marketing Executive talent bank at the conclusion of the resume. Click HERE for more information, jobs, and resumes.

Position
COO, DIVISION GM, VP MARKETING
Location Confidential
No
Location
No preference
Willing to Relocate
Yes
Industry
Computers-Hardware&Consulting
Function
MARKETING/Advertising/MarketResearch
Compensation
$150,000 to $300,000

Resume Summary
A results orientated thought leader with a passion for winning. Twenty years, in America, Europe and Asia, driving product management, marketing, sales and operational teams within technology and consumer industries.

Resume Body      COO, DIVISION GM, VP MARKETING

A results-driven leader with a passion for products, articulating vision through tactical planning and execution. A powerful record, including:

* P&L Leadership: $3.5B to $5.4B, 24% CAGR
* Financial Turnaround: Europe - $129M, Global $37M
* Start-up: software - concept to revenue  8 months
* Breakthrough Growth: Germany - 610%, Japan - 321%
* Innovation: first home broadband wireless solution
* Strategic Positioning: brand  expanded from B2B to B2C
* Change Initiative: US - e-commerce - $49M to $ 502M
* Organization: established 5, co-led 480 employees


PROFESSIONAL EXPERIENCE:

NETWORKING LEADER., SAN JOSE. 12/07 - CURRENT
Senior Director - Business Operations & International Marketing.

Develop and lead global teams to perform all business operations including collaborative planning, financial P&L modeling, strategic pricing, GTM execution programs, and product marketing. Led direct e-commerce and product re-marketing business.
* Established Americas, European and Asian product marketing teams responsible for pricing, forecasting and GTM execution.
* Implemented consumer best practices - forecast & pricing tools, P&L metrics to maximize market share and financial return.
* Developed global pricing model, established pricing governance empowering regions with local decision making; Result: Achieved $37M Yr./Yr. Operating Income turnaround, leading to sale of the home networking business unit.
* Established and led operational cadence, providing sales pulse and, recommendations to drive GTM actions; Result: North America market share increase from 32.3% to 48.4% and, sustained W/W leadership over 2 years.
* Drove direct On-Line Web store and established eBay store for remanufactured product; Result: grew to 10% of US revenue.

CONSULTANCY, LOS ANGELES. 03/05 - 11/07
A start-up consultancy focused on helping clients grow revenue through channel positive e-commerce.

PRINCIPAL
Established small business including, business plan, financial accounting, recruitment and sales development.
* Gained marquee clients: Iomega, InFocus and Fujitsu. Result: revenues exceeded 12mth six figure business plan.
* Developed clear company positioning and client value executed through web-site creation and authoring.


DISPLAY TECHNOLOGIES LEADER, LOS ANGELES. 08/03 - 03/05

VICE PRESIDENT OF MARKETING & STRATEGIC PLANNING
Development and execution of the company's marketing and strategic plan. Led corporate & investor press relations.

* Positioned company for an IPO. Generation of a three year strategic plan, aligning product roadmap to support earnings-per-share growth.
* Inspired retail sales team through development of LCDTV, peripherals and wireless strategy.
* Selected and led new marketing, brand and design agencies: NYCA, Siegel & Gale and IDEO.
* Strategic positioning; developed new brand position, leveraging B2B brand equity into B2C.


LIFE SCIENCE START-UP - London, UK. 04/02 - 01/03
A technology incubator for the development of automated software imaging technology within life sciences.

CHIEF OPERATING OFFICER AND, MEMBER BOARD OF DIRECTORS
Took scientific technology from concept to six figure revenue generation.

* Generated three-year fiscal plan and budget; Result: gained board and external investor approval.
* Equity financing; prepared documentation and investor presentation; Result: raised $9.4M.
* Mentored scientific team to establish customer roadmap and ISO accredited process controls.
* Developed and executed - LifesyneTM. Europe?s first retail imaging center - 8 mths, $206K revenue.


FORTUNE 100 TECHNOLOGY CORPORATION - HOUSTON. 03/92 - 10/01

VICE PRESIDENT & CO-GENERAL MANAGER - Consumer Division. 01/99 - 10/01
Leadership of worldwide Presario desktop & printer P&L and product marketing.

* Achieved profitable global leadership; Result: Grew business from $3.5 to $5.4B, 24% CAGR.
* Focused roadmap on innovation to provide brand leadership. Inspired PC move from beige to color. Launched first home broadband wireless solution. Result: 10M units sold worldwide.
* Drove breakthrough e-commerce business; Result: Incremental business growth - $55 to $510M.
* Established Japanese product development centers; Result: 321% Japanese share increase.
* Extended competitive advantage through; increasing execution cycles 3-to-5, outsourcing development and manufacturing to Asian ODM?s.

FORTUNE 100 TECHNOLOGY CORPORATION, EMEA, Germany. 03/92 - 01/99

EUROPEAN DIRECTOR - Consumer Product Marketing & Development
Established a diverse 31 employee European development center (marketing and engineering).

* Took ownership of consumer business and product strategies; Result: Grew business to $750 million and drove $129 million consumer P&L turnaround, re-establishing market leadership.
* Established the consumer category for notebooks ? representing 30% of revenue through Dec 2000.
* Led first worldwide decentralised team designing and executing a new end-to-end consumer PC business model; Result: 610% market share increase over 4mths.

EUROPEAN MARKETING MANAGER - Consumer Products
Recruited a marketing team responsible for product definition, pricing and forecast.

* Spearheaded the business thrust into the European consumer market; Result: Achieved Sales of $250 million and European #1 market share within 12mths.
* Re-engineered and implemented key business-to-consumer processes - lifecycle planning, retail cycle execution, channel re-alignment, direct shipping and quality programs.
* Selected as a member of European management team working with McKinsey & Co to execute a sustainable business model. This included the establishment of a European development center.

EUROPEAN PRODUCT MANAGER - Peripheral Products
Planned and launched European B2B printer business - acceptance, training, positioning and pricing.

* Launched European peripheral business to $55 million; Result: Gained 15% market share.
* European strategic contribution in a four-month global business review, with McKinsey & Co.
* Led development for PC/Printer bundle strategy through OEM suppliers from Japan and Italy.


JAPANESE PERIPHERAL LEADER - Hemel Hempstead, UK. 07/89 - 02/92
A $170M subsidiary. Marketing and selling computer and printer equipment.

Business Manager - Peripheral Products
Managed and grew the core company product portfolio, in the B2B and consumer markets.

* Drove penetration into the consumer and educational sectors; Result: Increased share - 45 to 50%.
* Motivated and led successful contract negotiations with key resellers and corporate accounts including, Ingram Micro, Computer 2000, Dixon?s Store Group, Kingfisher and British Telecom.


CONFECTIONERY LEADER - York, UK. 04/86 - 09/87

SALES ACCOUNT EXECUTIVE
Managed designated wholesale and retail accounts including all merchandising activities.

* Exceeded key national wholesale account targets; Result: Achieved 15% increase in sales revenue.
* Negotiated promotional activity and agreed display support, to maximize product sell through.


EDUCATION & PROFESSIONAL QUALIFICATIONS:

Bachelor of Arts with Honors: Business Studies, Bournemouth University (UK) 1984-1988
Major in: Marketing, Economics and Commercial Law

DipM: The Chartered Institute of Marketing (UK) 1988
Major in: Marketing


PROFESSIONAL DEVELOPMENT:

Mentor - Executive MBA Program.
Board Member - TechBizConnection - association for technology professionals.
Executive Development - class of ?98 - Harvard Business School.
Executive Leadership program - Peter Senge, Systems thinking & Change management.

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COO, DIVISION GM, VP MARKETING

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