Position	VP - Product Management & Development
Location Confidential	No
Location	No preference
Willing to Relocate	Yes
Industry	Computers-Software&Consulting
Function	MARKETING/Advertising/MarketResearch
Compensation	$150,000 to $300,000
Resume Summary
Accomplished executive with sixteen years proven experience in software product management, development, and strategy. Extensive leadershsip across all aspects of product lifecycle – from initial feasibility, through business plans, requirements, patents, UI design, development, internationalization, pricing, training, support, and marketing
Resume Body      VP - PRODUCT MANAGEMENT & DEVELOPMENT
Dave Lundberg 7408 Brecourt Manor Way Austin, TX 78739 719-339-7678 (cell) davelundberg001@hotmail.com Executive Leadership Team Product Management & Software Product Operations QUALIFICATIONS An accomplished executive with sixteen years proven experience in software product operations, strategy, product management, development, and marketing: • Developed integrated product strategies that directly supported each company’s strategic objectives, expanded market opportunities, leveraged existing products and relationships, and enabled new product initiatives • Provided extensive product management and operations leadership across all aspects of product lifecycle development – from conceptualization through business plans, budgets, requirements, user-interface design, development, internationalization, release, pricing, training, support, and marketing • Operationally transitioned three companies from custom software development models to product-based software enterprises; provided operations and organization leadership during start-up, high-growth, re-engineering, and transition periods • Organized departmental infrastructures, processes, job descriptions, deliverables, and communications to provide maximum effectiveness using both onsite and offshore development resources - ensuring direct support of corporate and product strategies EXPERIENCE Current WINTERNALS SOFTWARE Austin, Texas Vice President, Product Strategy & Operations Responsibilities include: 1) Executive team member reporting to CEO, 2) define and implement comprehensive product strategy, 3) re-engineer and manage entire software product operations methodology and organization, and 4) grow revenue and profit through new products, expansion of existing products, and protection of product maintenance. Accomplishments include: • Defined a comprehensive, integrated product strategy that directly supported the company’s desired transition to a business model based on enterprise level software from one based on individual tools and utilities; validated this strategy with industry analysts, customers, and market leaders • Developed and communicated business plans, release objectives, long-term product roadmaps and market strategies for existing and new products • Successfully implemented mature product management and product development practices into an immature organization enabling multiple, concurrent development initiatives and a 45% reduction in production time. 2002 - 2004 TRILOGY SOFTWARE, INC. Austin, Texas Director, Product Management Operations Responsibilities include: 1) define and implement overall fast-to-market methodology for product organization, success, and deliverables, 2) operationalize product definition and development processes for complete product lifecycle, 3) establish and deploy clear product management maturity metrics to measure progress, and 4) protect product maintenance revenue. Accomplishments include: • Directed transition of Trilogy to a product-based enterprise software environment; defining and implementing company-wide product management operational practices • Delivered and communicated proof of product management operational maturity to current clients enabling the retention of over $10,000,000 at-risk maintenance revenue • Established and deployed fast-to-market model for new products; integrated marketing, product management, development, sales, and executive roles into effective cross-functional teams • Deployed the product P&L framework to track new product and product maintenance investment; enabled a 58% reduction in maintenance expense without reduction in maintenance scope 1998 – 2001 CHANNELPOINT, INC. Colorado Springs, Colorado Vice President, Product Management & Marketing Responsibilities included: 1) define, develop, and deploy global product and market strategies, 2) define and implement overall product organization and marketing processes, 3) manage multiple products and product management teams, and 4) communicate corporate and product capabilities to the executive team, board members, Fortune 500 customers, analysts, and the media. Accomplishments included: • Directed transition from a custom, web-hosting company to a global software product company; defined and implemented product management and marketing practices into this start-up environment • Managed hiring and supervision of 11 member product management staff, 8 member interface design staff, and cross-functional leadership of 150+ product and development resources representing an annual budget of over $13,000,000 • Administered technology and integration partnership with IBM; $4M direct funding to ChannelPoint representing $15 - $20M annual sales opportunity for IBM • Directed product pricing analysis and developed software pricing model with license fees ranging from $450,000 to $8,000,000 1990 – 1998 FIREPOND, INC. Mankato, MN & Boston, MA Vice President, Product Management & Marketing General Manager, Software Business Unit Responsibilities included: 1) Product and marketing VP on Executive Board, 2) operations, strategy, and P&L responsibility for software product business unit, 3) product marketing and analyst relations, and 4) patent management. Accomplishments included: • Directed company transition from custom software development environment to product-based environment; re-engineered the organization, processes, models, and staffing for product management, marketing, sales, support, development, pricing, and accounting • Provided P&L accountability as General Manager across multiple products, projects and initiatives with annual budgets up to $12,000,000 • Managed design, development, and release of company’s first product; a complete sales and distribution software product for the Fortune 500 sales configuration and CRM market • Negotiated and closed multiple $1,000,000+ license and service contracts with Fortune 500 clients • Implemented and managed company-wide patent acquisition process, served as liaison with intellectual property attorneys; inventor - patent #6067525 Integrated Computerized Sales Force Automation System 1981 – 1989 MOBAY (BAYER) CHEMICAL COMPANY Kansas City, Kansas Account Manager Responsibilities included: 1) Account management and product sales, 2) product training, and 3) product performance analysis and claims settlement for this leading global chemical company. Accomplishments included: increased sales volume by over 150% in declining market, created and presented over thirty-five product seminars annually, and first to implement computer-based account analysis, sales tracking, and account management. PROFESSIONAL ASSOCIAITONS Association of International Product & Marketing Management EDUCATION & TRAINING Iowa State University, Bachelor of Science, 1981 Louis Allen Associates; Management & Organization – Operations Management Practices Construx - Object-Oriented Software Development Management Complex Sale, Inc. – Strategic Software Sales Methodology Xerox – Account Development Strategies Wilson Learning – Interpersonal Communications
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