Position	Senior Vice President Communications and Marketing
Location Confidential	No
Location	No preference
Willing to Relocate	Yes
Industry	Pharmaceuticals(Ethical)/Surgical/Medical-Equip.
Function	PublicRelations-/-InvestorRelations-/-Lobbying
Compensation	$150,000 to $300,000
Resume Summary
Results-oriented communications and marketing professional with 30 years international consumer products, pharmaceutical and business-to-business experience. High-energy individual who thrives on change. Proven track record in delivering strategic, creative and cost-effective results.
Resume Body      SENIOR VICE PRESIDENT COMMUNICATIONS AND MARKETING
Confidential Colleen R. Plummer, APR 1229 Charter Lane Ambler, PA 19002 (215) 540-0962 (Home) (267) 968-0827 (Mobile) (267) 305-1582 (Office) ColleenRPlummer@aol.com SUMMARY Results-oriented communications, marketing and sales professional with 30 years international consumer products, pharmaceutical and business-to-business experience. Held strategic leadership positions managing people and improving company profitability. High-energy individual who thrives on change. Proven track record in delivering strategic, creative and cost-effective results. Areas of expertise include: • Strategic Planning • Leadership • New Product & Market Expansions • Promotions • Media Relations • Issues Management • Crisis Communications • Change Management • Internal Communications • Advertising & Marketing • Branding • Agency Management PROFESSIONAL EXPERIENCE MERCK RESEARCH LABORATORIES – Upper Gwynedd, PA Oct. 2007 – Present Change Management Communications Consultant Contract consultant for Vitiello Communications Group working 150 hours/month on site for client to develop and implement change management communications programs to inform, educate and motivate employees to actively support and achieve the company’s strategic initiatives to regain its leadership position by 2010. • Develop and execute communications plans for 10 strategic change initiatives including tactics such as FAQs, key messages objectives, internal and external briefing documents, executive communications, enrollment presentations and editorial calendars to engage appropriate key stakeholders. • Two months after implementing changes to Intranet’s strategy section, traffic increased by 8.4% over prior quarter and moved from the eighth most frequently visited location to the third most popular location with employees. ANGLO IRISH BANK – Boston, MA June 2006 – Present Communications and Marketing Consultant Independent consultant for the company’s North American Operations to assist in the development of the marketing and communications functions to support the growing operations. • Develop advertising, marketing and communications plans, policies and procedures. • Increase awareness through proactive public and media relations and new collateral materials. GMAC COMMERCIAL MORTGAGE CORPORATION – Horsham, PA April 2002 – June 2006 Senior Vice President/Managing Director, Communications and Marketing Directed the company’s global communications, marketing and advertising. • Managed all communications to positively position the company for the sale of a majority stake interest and led corporate positioning and branding initiatives. • Developed and maintained effective working relationships with top tier media. Increased positive media coverage by 314% in 2005 over prior year reaching a total audience of 10.6 billion. • Successfully managed communications for various sensitive situations, e.g., World Trade Center financing, special serving foreclosures, layoffs, embezzlement issue, lawsuits, etc. • Centralized the advertising function; revised the media placement strategy to achieve 143% greater reach and frequency without increasing advertising costs and improved the advertising cost per impression from $0.22 to $0.09. • Strategic changes in 2005 achieved the following results with borrower and investor clients and prospects: o Increased unaided awareness (28% vs. 16%) o Advertising recall was high, and ads were ranked in the top three (33%) along with two major banks (38% and 39%) that spent considerably more and received a halo affect from large consumer advertising campaigns o Customer consideration increased (60% vs. 46%) • Developed and implemented the company’s first e-marketing program to communicate directly to customers and prospects. • Revamped organization’s internal communications program. • Successfully managed communications campaign to pass legislation to provide a federal backstop for terrorism insurance and managed communications issues resulting from financing of the World Trade Center. • Selected as a participant in the CEO’s Pinnacle Club Program recognizing and rewarding the company’s top performers. CA RUSSELL PARTNERS – Denver, CO Sept. 2001 – March 2002 Communications and Marketing Consultant Consultant for consumer products, retail and non-profit accounts developing and managing effective internal and external communications, media relations and marketing programs. SERVICEMAGIC.COM – Golden, CO April 2000 – Aug. 2001 Director, Public Relations Developed the public relations function and directed all marketing communications to increase awareness with target audiences to support the company’s aggressive 40-market expansion plans both locally and nationally. • Generated more than 200 million positive impressions within the first nine months of creating the public relations function. • Doubled Web site traffic and increased sales with key media placements positioning the company and its services. • Redesigned the company’s online media center to be more user friendly and functional for the news media. • Created and executed strategic marketing communication plans to effectively reach investor, industry analyst, consumer and service professional target audiences. • Established the company’s public relations and marketing communications function including the development of the tools, resources, strategic plans and key messages. • Hired and managed national agency and 20+ local agencies to execute national and local media relations. Targeted media include national business, consumer and technology publications and key trade magazines. COORS BREWING COMPANY – Golden, CO June 1978 – Feb. 2000 Director, Sales and Field Marketing (April 1996 – Feb. 2000) Executive Cross Training Assignment Directed consumer marketing programs for an eight-state sales region. Developed and executed regional advertising and promotions. Leveraged key strategic alliances and national accounts to increase product distribution and sales. • Increased brand awareness, sales and distribution through consumer marketing programs with the Colorado Rockies, Universal Concerts, Utah Jazz and others. • Developed and implemented a strategic channel marketing program focused on customer and consumer needs that increased brand awareness, distribution and sales by +24% in a six-month period. • Created and managed a targeted promotion that lead the company's efforts in achieving both double-digit sales and display execution growth. • Increased sales at +2% above annual plan in a flat industry and improved distributor communications. • Managed agency to develop and execute regional broadcast and print advertising, POS and promotional campaigns increasing brand awareness and sales. Director, Guest Relations (July 1994 – March 1996) Executive Cross Training Assignment Directed organization of 100+ employees marketing the company and its products to more than 300,000 visiting consumers annually. Built effective one-to-one marketing program. • Created a high-performing and results-oriented organization. • Developed and directed strategic plan improving program outreach and effectiveness, resulting in a more contemporary and relevant program for the target market. • Improved target market appeal and increased traffic by 15%; purchase intent by 12%; and key message retention by 7%. • Reduced annual expenses by 22.5% and labor costs by more than 40% while improving department morale and increasing productivity by 50%. Group Manager, Corporate Communications (Jan. 1982 – June 1994) Managed internal and external regional, national and international communications programs. This included media relations; promotions; public relations; employee communications and crisis and issues management. • Directed and managed strategic communications plans expanding the company's portfolio from two products to 13 and from 20 states to international distribution. Managed communications for company's move from a single-site brewery to multiple production locations. • Coached and counseled senior management on handling and positioning key issues such as product tampering, labor relations, legal issues, operational and environmental disasters and competitive attacks. Wrote senior executive speeches. • Managed budgets up to $7 million that consistently exceeded growth targets, increasing consumer awareness, purchase intent and message delivery/retention. • Delivered more than 300 million positive impressions for individual marketing programs at a cost of less than $0.01 per impression and delivered 80% of key message objectives in all print and broadcast communications. • Successfully addressed company's negative environmental issues by creating and managing national cause-related communications programs. Achieved positive public perception shift, increased purchase intent and delivered more than 150 million positive annual media impressions. Consulted on key corporate contributions. • Recruited, developed and managed staff of 10 professionals with 80% of those employees promoted within the department and throughout the organization. • Developed, hired and managed company's PR agency network to assist with product and market expansion nationally and internationally. • Helped create and execute successful strategic communications plan for 60 Minutes investigation with Mike Wallace. • Created and implemented corporate advertising campaign. • Developed and maintained key media relationships while serving as company spokesperson. Supervisor, Corporate Communications (Jan. 1981 – Jan. 1982) Supervisor, Government Affairs (June 1978 – Dec. 1980) EDUCATION Regis University, Denver, CO B.A., Business and Management/Public Relations Red Rocks Community College, Denver, CO A.A.S., Marketing AWARDS Denver Advertising Federation Alfie Award (4) – Corporate Advertising PRSA Gold Pick – Coors Extra Gold Product Intro. PRSA Gold Pick – Virgin Island Market Introduction PRSA Award of Merit – Illinois Market Intro. IABC Gold Quill Award of Merit – Pure Water 2000 VNR IABC Bronze Quill – Special Events/Sports PRSA Gold Pick – Shenandoah Brewery Ground Breaking AFFILIATIONS • Public Relations Society of America – Accredited Member (APR) • Colorado Chapter, National Multiple Sclerosis Society – Board of Trustees (1995 - 2002); Marketing and Public Relations Committee Chair (1993 - 2002); Volunteer of the Year (1994, 1995); Over, Above & Beyond Award (1997, 1998) • Colorado Business Committee for the Arts – Board Member (1995 - 1999) References available upon request.
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