Position	Marketing & Product Management
Location Confidential	No
Location	California
Willing to Relocate	Yes
Industry	Computers-Software&Consulting
Function	MARKETING/Advertising/MarketResearch
Compensation	$100,000 to $200,000
Resume Summary
Marketing & Product Management: I help companies increase profits and win market share. I am a leader who repeatedly surpasses goals. I can make your company a winner!
Resume Body      MARKETING & PRODUCT MANAGEMENT
Career Objective Market driven, customer-focused leader seeking senior Marketing or Product Management position in a fast-paced, dynamic, team-oriented high-tech company, where my proven track record of surpassing goals of increased profits, revenue generation, and market share will add value to your company’s success. Career Summary Progressive management experience using best practices and strategies in product planning, market assessment, and product launch across portfolios of global products throughout product life-cycles. Market-driven, customer-focused and solutions-based leader with expertise in global marketing, product positioning, strategic alliances, channel selection, strategic planning and financial forecasting. Career Highlights • Developed and implemented marketing, product launch, and distribution strategies, generating multi-million dollar revenue streams, including first year revenue of $50 million. • Developed and presented compelling business plans, including financial models that successfully generated multi-million dollar contracts and venture funding. • Successfully built business partnerships strategic alliances, extending product reach and market penetration for global products. • Developed global vertical marketing program, resulting in sales growth of 20%. • Propelled several new business units from zero revenue to tens of millions in first year by creating and implementing successful product and marketing programs. Professional Experience LEWIS MARKETING, Los Angeles, California 2008 – Present Principal • Developed market and business plans for early stage software and Internet companies for use in market development, raising capital, and as blueprints for corporate growth. • Evaluated strategies for targeting potential clients and delivering new business for a human resources consultancy. • Developed a brand strategy for a non-profit hospital foundation for use in a capital campaign. • Built brand strategy for an educational foundation for use with students, supporters and benefactors. SABEUS, Calabasas, California 2006 - 2008 Director of Product Strategy • Developed marketing strategy to reposition firm’s fiber optic sensor product line focusing on intelligent oil and gas field implementation. The first significant contract in the $1.5 billion oil field sensor market was completed with Shell Oil for operations worldwide in August 2007. • Created product and business plans for a new product line of fiber optic sensors in permanent downhole seismic market, an emerging sector in the $12 billion oil and gas geophysical market. • Developed product strategy for interfacing the pressure and temperature data from Sabeus sensors with the XML network applications software used by major oil and gas companies. • Developed plan for maximizing return from the Sabeus DFB Laser though selling the intellectual property for higher density data transfer rates to large system supplies in $2 billion telecom laser market. • Developed product plan for attaining compliance with US, Canadian and European Union laser product standards. • Analyzed leveraging Sabeus acoustical sensors from Military applications into oil and gas industry, including geological marine streamer surveys. FREEHAND SYSTEMS, Los Altos, California 2002 - 2006 Director of Marketing • Created marketing/business plan to position the MusicPad Pro platform and digital sheet music web download store as the iTunes™ for sheet music. • Directed introduction of MusicPad Pro, a Linux Tablet PC with WIFI connectivity and specialized music applications, in the $7 billion dollar music products market. • Developed and implemented a distribution strategy for Europe, Asia and Australia generating a $10 million revenue stream in initial year. • Developed and implemented extension of FreeHand’s on-line sheet music store of over 85,000 titles in a new channel through the 7,000 music product retailers in North America. • Developed market-based requirements for new releases of MusicPad hardware and software enabling greater product penetration in both professional and consumer markets. • Created and implemented an accessory strategy that realized margins 5 times greater than for the MusicPad tablet. ZEMLOGIX, Los Angeles, California 2001 - 2002 Director of Marketing / Co-Founder • Developed business plan, including financial models, to provide the compelling case for developing a $150 million software opportunity with breakeven at under 18 months. • Created a product strategy, allowing ZemLogix to build plug-in modules for ERP and CRM systems as value added partners of Oracle, PeopleSoft and SAP. • Developed market strategy and plan based on market research, competitive analysis and focus groups, identifying large target and addressable markets available for ZemLogix’s new software products. • Developed and co-delivered fund-raising pitch to venture capital firms, resulting in moving ZemLogix forward. SIGMA-ONE COMMUNICATIONS, Woodland Hills, California 2000 - 2001 Director of Product Management • Directed product development, creating the first integration of precise location technology with web content, enabling new wireless applications for cell phones and PDAs, creating new revenue opportunities and facilitating service differentiation in the marketplace. • Developed trial for Cingular Wireless, demonstrating wireless Internet location applications and providing business models for these services. • Built partnerships with middleware and application content providers, strengthening SigmaOne's position to offer end-to-end solutions for service providers. • Developed partnerships with E-911 service bureaus, enabling the SigmaOne location system to be integrated into wireless carrier networks to meet FCC requirements. COYOTE NETWORK SYSTEMS, Westlake Village, California 1996 – 2000 Director of Marketing, Coyote Network Systems • Developed strategy, marketing plan, and economic models for launch of applications service provider business unit based on Internet appliance applications, generating revenues of $50 million in first year. • Designed strategy and market plan to launch company into international long distance wholesale and retail markets, achieving revenue of over $40 million per year. • Developed strategy for network services business unit, growing sales to over $20 million. • Created and launched campaign to promote new product lines, increasing market awareness and sales. Senior Product Manager, Coyote Technologies • Produced product and marketing programs, propelling start-up switch manufacturer from zero sales to over $12 million in first year. • Developed business plan, market requirements and product plans for a second generation of central office switch and Internet service node, expanding the voice product family into Voice-over-IP. • Built strategic alliances with Hewlett-Packard and Technology Applications, Inc., extending the core business from central office voice capabilities to include data and Internet applications. • Created and implemented strategic programs, increasing market share for voice switching and Internet services products in new Competitive Local Exchange Carrier (CLEC) and Internet Service Provider markets. GTE CORPORATION, Norwalk, California 1994 - 1996 Senior Marketing Manager • Developed and implemented marketing programs for new business solutions, raising the division’s revenues from zero to $190 million level in 18 months. • Implemented marketing programs for new and growing product lines for data and video communication in local area networks and wide area networks resulting in increased sales from these new markets. • Developed competitive assessments and strategies to counter new competition from AT&T, MCI, Sprint and emerging CLECs allowing retention of the dominant market share position. XEROX CORPORATION, El Segundo, California 1981 – 1994 Marketing Programs Manager – Worldwide Planning Manager Product Marketing Manager – Strategic Planning Manager • Designed and implemented first global vertical marketing program, allowing direct sales force to more effectively solve customer business problems using systems solutions. • Created and effectively implemented vertical marketing plan for Europe and the Pacific Rim, improving sales efficiency by 20%. • Directed planning and development of systems solution for the health care industry, producing over $30 million in new revenue. • Designed and oversaw national sales training program, receiving 98% excellent rating from participants based on their success over following 12 months. • Developed organization plan that created first self directed work team in the industry marketing division, resulting in higher levels of team productivity. • Recommended innovative plan for new channels for workstation products through dealers, distributors, and VARs, creating new opportunities for business growth. • Directed development of sales promotion program by advertising company, creating cornerstone for first major channeling of network systems products through copier sales force. Additional Professional Experience: Industrial Engineering, Operations Planning, Transportation Operations, Logistics. Education MBA, UCLA Anderson School of Management, University of California, Los Angeles Bachelor of Science, University of Tennessee, Knoxville -------------------------------------------------- TECHNICAL MARKETING EXPERIENCE SOFTWARE SOLUTIONS / APPLICATIONS & INTERNET / CLOUD APPLICATIONS: Web Applications e-Commerce / e-Business Business Applications CRM Applications ERP Applications Work Process Solutions XML Applications HTML Applications Wireless Location Services Internet Applications Wireless Internet Consumer Applications Windows Applications Apple OS Applications Integrated Network Applications Multimedia / Digital Media Streaming Audio / Video Mainframe Applications Mobile Applications Database Applications SaaS Enterprise Solutions Web Marketing PERSONAL COMPUTING, WORKSTATION & WIRELESS PLATFORMS: Windows Computers Linux Apple OS Web Browsers UNIX / Sun Solaris Xerox ViewPoint / GlobalView Engineering / CAD / CAM IBM 3270 Xerox XDE Wireless Handsets PDAs Applications Specific Tablets Smart Phones LOCAL AREA NETWORKS & DATA NETWORKING: Internet / Intranets / VPNs TCP/IP Network Applications WIFI – 802.11x Ethernet – 802.3 CTI SNA Token Ring DECNet Novell XNS Servers Internet Service Nodes Hosting Departmental Processors Gateways Bridges Routers Switches Intelligent Hubs Modems Internet Video Servers Network Management Network Services PC-to-PC Video WIDE AREA NETWORKS: Internet ADSL / xDSL T-1 / DS3 / OC3 & higher Fiber Optic Networks SMDS ISDN BRI / PRI Frame Relay ATM SW-56 AIN / IN SS7 Next Generation Networks VoIP VoFR / VoATM Internet on Mobile Networks VOICE & VIDEO: Wireless Carrier Networks Telecom Networks Internet / TCP/IP PC Video / Desktop Video Room Video Conference PBX & Key Systems Central Office Switches Centrex CTI Multimedia Streaming Voice / Video ISDN Voice Voice-over-Packet Networks VoIP PRINTING, COMPUTING & OPTICAL TECHNOLOGIES: Mainframe Computing Distributed Computing LAN Production Laser Printers Production Laser Printers Color Laser Printers Scanners Desktop Laser Printers Departmental Laser Printers LAN based FAX Inkjet Printers Laser Products Fiber Optic Sensors VERTICAL MARKET EXPERIENCE: Financial Services, Manufacturing, Technology, Oil & Gas, Utilities, Telecommunications, Transportation, Distribution, Retail, Hospitality & Leisure, Defense & Government, Medical, Education, Media & Entertainment --------------------------------------------------
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