Julie Reynolds 818 693-9868
Studio City, CA 91604 JRPR@earthlink.net
Director – Public Relations / Corporate Communications
Drives integrated communications using online and offline strategies to create high-impact campaigns, grow revenue and traffic, and enhance visibility for Fortune 500, mid-cap companies, public entities. Creates successful B2B and B2C campaigns in real estate, consumer goods, fashion, furniture, government, groceries, agriculture, ecommerce, and event ticketing.
Online & Offline Media Outreach / Brand Marketing / Promotions & Sponsorships / Strategic Alliances / Corporate Communications / Strategic Planning / Issues & Crisis Management / Team & Budget Management / Community & Charity Outreach / Event Management
PROFESSIONAL EXPERIENCE
Move Inc., (REALTOR.com & Move.com)
Senior Director, Public Relations & Corporate Communications
present
Building communications department for leading online consumer real estate search destination. Developing integrated online/offline consumer communications plan featuring media outreach, viral, social media and industry. Building an Intranet and internal communications. Strategic thought leadership on company issues. Direct staff, agency, $1.7M budget.
• Media Outreach: Directing PR agency while building internal function, created strategic PR plan to support company initiatives to promote growth, revenue, traffic. Define pitch/placement approach, establish campaign planning process to support leadership messaging to consumers and advertisers, integrate SEO & tracking into media vehicles. Media spokesperson and executive media coach. Target key media to drive traffic to site.
• Corporate Communications: Leading cross-functional team to build Intranet, execute “All Hands” meetings live and via web casts, establish electronic internal newsletter. Write executive speeches & internal messaging.
• Team Management & Budget: Manage PR agency with 4 on account, 3 internal, hiring 2 , vendors, $1.7M.
RazorGator Interactive Group
Director, Brand Marketing & Public Relations
2006 - 2007
Created and led online and offline media relations & brand marketing strategy to position company as leading online ticket and sports hospitality provider. Support company’s official hospitality events at the Rose Bowl, Super Bowl, NCAA Men’s Final Four, and The Masters with B2B and B2C brand marketing & media relations. Managed agency, staff, budget.
• Brand Marketing: Ensure consistency and deliverability of brand through online and offline channels for 2 divisions using media relations, marketing collateral, ecommerce. Direct creative and production of print and broadcast efforts, web banners/tiles/content, email blasts for B2C and B2B. Led brand transition plan delivering website redesign, new sales and promotional collateral, co-branded materials, media relations. Drove website redesign in partnership with ecommerce to reflect new brand, support SEO & ecommerce goals, boost B2B sales. Secured speaking engagements.
• Media Relations: Established strategy, directed PR agency, media spokesperson, created media database of blogs, websites, & traditional outlets, initiated digital releases. Support re-branding with multiple timed media messaging to consumers, corporations, media, clients. Secured 480 placements in 30 days to support company’s relationships with both 2007 Super Bowl teams in USA Today, Wall Street Journal, CBS national news, AP, MSNBC.com, etc.
• Team Management: Manage internal team, PR agency, creative design services. Established company newsletter.
Bloomingdale’s
Director of Public Relations
1999- 2006
Build image and brand through messaging in media, sales events, community outreach. Orchestrate marketing communications for multiple stores in multiple markets. Served as media spokesperson in So Cal/Nevada markets. Negotiate promotional partnerships and sponsorships. Managed budget, cross-functional team of 200+ for in-store events. staff, 20 vendors.
• Events & Sales: Develop & execute events, budgets, vendor negotiations, sponsorships, fundraising, personal appearances, staffing, marketing, evaluations, AV & broadcast for over 100 live events per year yielding $1,450,000 in annual sales. Includes fashion, sales and charity events, holiday campaign events, designer and celebrity appearances.
• Promotions & Partnerships: Negotiate & execute national and regional promotional partnerships with media outlets, businesses, corporations and charities yielding approx $175K each year in in-kind advertising during tenure.
• Community & Charity Relations: Raised awareness and sales by creating and cultivating relations with 45 charities, schools, businesses with agreements featuring cause marketing, fundraising, publicity, sales, image/awareness tactics.
• Media Relations: Tripled annual product/feature placements for areas of responsibility during tenure (370 hits 2005). Significantly expanded type of media coverage. Spokesperson in LA & Las Vegas. Developed & executed broadcast & print promotional campaigns. Maintained extensive media database in Nevada, So Cal, national magazines.
• Budget & Team Management: Craft and operated budgets with ROI mechanisms for promotions and 100 live in-store events annually. Negotiate vendor rates, managed 200+ cross-functional team, staff & outside resources to execute 12-hour live events. Supervised PR staff in Newport Beach. Hired temp staff, printers, models, 20 vendors.
• Entertainment Industry: Supported negotiations for in-store filming of major motion pictures, television shows and commercials; liaison with studios during in-store filming and celebrities during in-store appearances.
The Vons Companies, Inc.
Senior Communications Coordinator
1992-1995
Created and directed all PR campaigns for six billion-dollar grocery chain. Media spokesperson, managing media for all issues including product launches, real estate, food safety, labor, transportation, etc. Managed all issues and crisis media efforts.
• Corporate Communications: Created, planned & executed 4 to 6 multi-media PR campaigns annually (Vons-Apple Computer partnership; HRH Prince Charles visit, William’s Brothers’ acquisition; AOL online grocery purchases; introduce credit card usage in grocery stores;). Crafted executive speeches & position papers. IR coordination.
• Crisis Management: Led crisis & issues management on multiple issues (including 1992 Foodmaker/E Coli incident) provided counsel to top-level executives, coordinated all media dissemination, served as spokesperson, negotiated with The Wall Street Journal, Dateline NBC, AP, UPI, Turning Point and more.
• Media Relations: National spokesperson conducting 45 media interviews weekly, 4 news releases weekly, maintained 600+ media database of local and national contacts, from the Today Show, WSJ to local outlets; issues & crisis media management on multiple issues, led 200+ media tour in stores for HRH Prince Charles of Wales, wrote op editorials.
• Community Relations: Conceptualized, recommended & implemented Vons children’s museums program, in which mini-grocery stores were established in children’s museums, speech writer for top executives at community events.
• Team Management: Hired and supervised consultants. Supervised 2 staff. – internal newsletter, community relations.
City of Visalia, California
Community Relations Manager
1990-1992
Managed release of public information to media & 100,000 residents for city. Served as media spokesperson. Developed marketing plans for 12 city depts. Hosted city cable program. Managed 6 employees and $350K budget at convention center.
• Media Relations - Wrote & pitched all media releases, City media spokesperson, managed local/regional press, wrote and solicited all city editorial responses, media trained city officials, created city’s first media roundtable summit.
• Municipal Communications/Public Affairs: Served as city’s spokesperson. Developed & coordinated all strategic communication programs for city, wrote city resolutions, proclamations, and official speeches.
• Market Research: Created customer service program with targeted delivery systems. Wrote & executed annual city marketing survey; analyzed & released results. Created speaker’s bureau.
• Sales & Marketing : Served as interim Sales & Marketing Manager of Visalia’s Convention Center. Created & executed 80-page marketing plan for convention center, which included sales, advertising, marketing & promotions.
• Community Relations: Developed instructional tools for public school district, developed speaker’s bureau for city officials, created, produced and hosted city’s public information television program.
• Instruction: Taught communications management & crisis course to municipalities at League of California Cities meeting, conducted media training sessions for all city officials as appropriate.
• Budget & Team Management: Managed budget; supervised 6 sales/marketing staff at Visalia Convention Center.
Big Fresno Fair/JRPR Public Relations
Asst PR Director & Partner
1988-1990
Partner in PR firm. Oversaw & executed all marking communication activities for accounts including: Big Fresno Fair - California’s 3rd largest County Fair & Satellite Racing facility, AgFRESNO trade show, Miller Brewing, Hill & Knowlton, and live concerts at community venue.
• Media Relations: Spokesperson, oversaw relations with 250+ news agencies for 14-day Fair with 40,000 daily guests. Managed 14-days of live on-site “studio” news broadcasts by NBC at Fairgrounds yielding 2 full broadcasts each day.
• Marketing – Oversaw copyediting process for radio, newspaper & magazine ads, brochures, newsletters, PR releases. Designed and oversaw designers for print ads, billboards, brochures, posters, logos, stationery, marketing packages.
• Promotions & Fundraising: Negotiated promotional & fundraising agreements with sponsors & businesses to boost ticket sales, expand marketing reach with in-kind trades and community relations.
• Business Plans & Capital Investments: Wrote strategic business plan to secure capital funding for start-up business which went on to become multi-million dollar entity - Natural Balance Pet Foods.
• Budget & Team Management: Developed & oversaw multi-million dollar client & agency budgets. Oversaw agency billings, negotiated vendor contracts. Supervised up to 30 members and ad agency.
Anderson Communications Advertising Agency
Asst. Acct Exec
1985-1987
Researched, wrote & executed strategic PR campaigns for clients; oversaw many projects simultaneously. Clients include John Deere, Doctors Hospital, Commonwealth Bank, Pioneer Hybrid International. Executed media relations for clients.
EDUCATION
University of Southern California, 1984 Graduate – Bachelor of Arts in Communications, Minor in Public Relations |
