CYNTHIA A. JOHNSON
318 Turtle Crest Drive, Irvine, CA 92603
949.293.0411 camjohnso@yahoo.com
www.linkedin.com/in/camjohnso
CORPORATE COMMUNICATIONS EXECUTIVE
Technology, Networking, Telecommunications, Semiconductor, and Medical Devices
Proven track record of success and experience in developing, leading and directing global marketing and communications programs and teams in fast-paced and highly dispersed Fortune 100, 500 and medium-sized companies.
Demonstrated expertise in fostering and leading change in organizations through high impact communications to achieve company objectives and market leadership.
Act as strategic communications advisor to C-level and senior management teams.
Career Overview:
AVIAT NETWORKS – Santa Clara, CA, 2008 – Present
Director of Global Corporate Communications
SKYWORKS SOLUTIONS, INC. – Irvine, CA, 2008
Director, Corporate and Marketing Communications
CISCO SYSTEMS, INC. – San Jose, CA, 1997 – 2008
Strategic Communications Manager, Cisco Channel Service Sales
Channel Business Development Manager, Cisco Channel Service Sales
U.S. Field Sales Communications Manager, Cisco Sales
Manager, Executive Communications, Office of the President
Manager, Worldwide Marketing & Communications, Cisco Capital
Channel Services Marketing Manager, Cisco Worldwide Service Sales
TOSHIBA MEDICAL SYSTEMS – Tustin, CA, 1994 – 1997
Manager, U.S. Marketing and Communications
GE HEALTHCARE – Waukesha, WI, 1990 – 1994
National Accounts Manager
Service Account Manager
LEADERSHIP VALUE OFFERED
• Cultural Change Management
• Corporate & Business Communications
• Executive Communications & Coaching
• Internal Communications
• Employee/Multicultural Communications
• Digital Communications
• Financial Communications
• Marketing/Web Communications
• Social Media Marketing
• Marketing & Brand Management
• Strategic Planning & Business Development
• Corporate Positioning & Thought Leadership
• Public & Media Relations
• Analyst Relations
• Investor Relations
A CAREER OF DELIVERING HIGH VALUE, MARKET-LEADING COMMUNICATIONS
AVIAT NETWORKS (AVNW)– Santa Clara, CA December 2008 – Present
Largest independent supplier of mobile wireless communications systems with 1400 employees globally and $500M in annual revenues.
Director, Global Corporate Communications, Irvine, CA
Brought on board to create a world-class global corporate communications organization. Hit the ground running in an entirely new industry and quickly ramped up internal and external communications while establishing the structure, processes and metrics to ensure sustainable success. Act as a strategic advisor to the CEO and executive staff on key business and communications initiatives and issues.
Employee / Executive Communications
• Led the creation and roll-out of a global communications plan to drive awareness, adoption and execution of the company’s corporate strategy and initiatives.
• Defined and implemented a messaging and executive thought leadership program that advanced Company’s position and image as an “innovation leader” with external stakeholders.
• Developed a business and communications framework to drive a cohesive culture and alignment around key business initiatives and messages following a merger, an acquisition, a spin-off, a re-branding, a restructuring and a new executive leadership team.
• Provided executive coaching and created speaking platform, speeches, presentations, video for internal and external events for CEO.
• Introduced the integration of Web 2.0 tools and applications (web conferencing, video sharing, blogs, and wikis) to increase employee engagement and collaboration across the organization.
• Rebuilt the company’s Intranet site to leverage collaborative technologies to engage employees.
• Formalized and directed quarterly all-employee meetings, management town hall meetings, weekly employee newsletter and annual communications survey to increase executive and management communications with employees.
Public Relations / Investor Relations
• Established and executed a global public relations and media plan that successfully increased company awareness and exposure with key journalists, editors, investors, and industry analysts.
• Secured key placements on Jim Cramer’s Mad Money Show, The Street.com, Bloomberg News and other high profile, industry trade publications.
• Successfully launched company’s new brand at NASDAQ, and secured 25+ briefings with key media outlets and analyst firms. Generated 20 dedicated articles and 50+ press release pick-ups in key publications.
• Contributed to development of content and messaging for investor relations activities including the annual report, earnings calls, and investor road show presentations. Implemented new investor relations website.
• Created quarterly board presentations/newsletters, and annual shareholder presentation for CEO.
• Initiated and manage the company’s social media strategy-Twitter, Blogs, Linkedin, and YouTube.
• Chosen to be the corporate liaison for the SiliconValley Leadership Group to represent the company in addressing major public policy issues affecting the economic health of the area.
• Spearheaded and facilitated a dedication day for a new environmentally sustainable headquarters building with the Mayor of Santa Clara, City officials and local business leaders.
• Managed a US based and International PR and IR agencies, external consultants and vendors.
SKYWORKS SOLUTIONS, INC. (SWKS) – Irvine, CA March 2008 – August 2008
A leader in mobile semiconductor technology, Skyworks has 3,700 employees globally and $1B in annual revenues.
Director, Corporate and Marketing Communications, Irvine, CA
Recruited to rebuild and direct the global marketing and communications function for a growing semiconductor company. Directed all corporate communications, PR, marketing communications, advertising, tradeshows and events, website management, sales communications and executive communications to support the growth of the business. Acted as strategic advisor to CEO and executive staff on key business and communications initiatives and issues.
• Developed and executed media relations strategy that drove increased visibility with key media placements on CNBC’s Mad Money with Jim Cramer, Bloomberg TV and a feature article in Investor’s Business Daily.
• Collaborated with CEO and executive team to develop strategic messaging, script, and presentations for quarterly earnings calls and investor road shows.
CISCO SYSTEMS, INC. (CSCO) – San Jose, CA October 1997 – March 2008
A world leader in networking communications, Cisco has 70,000 employees globally and $40B in annual revenues.
Strategic Communications Manager, Wake Forest, NC
U.S. Channel Service Sales Division– $3.6 billion in annual sales
Sought out by the Vice President, Channel Service Sales to lead the development and execution of a business communications strategy for a $3.6B sales organization. Provided communications counsel for VP and senior executives.
• Key contributor in development and rollout of a three-year business and communications plan designed to drive business growth and increase productivity.
• Served as the primary interface to the Corporate and Services communications teams to support key collaboration initiatives and drive internal message alignment.
• Received recognition and award from Vice President for the development and implementation of a communication plan that helped to accelerate the adoption of a new sales strategy and reorganization.
Channel Business Development Manager, Wake Forest, NC
Managed a $100M channel service business. Secured key domestic and international reseller partnerships for Cisco’s $45M remote network management service and security program.
• Raised the company’s services position and in five highly strategic Telecom partners – SBC, Sprint, Qwest, Embarq, and British Telecom – through joint business planning and securing sponsorship at all levels.
• Ignited additional revenue and profit growth for partners by helping them to improve their service performance through well-defined ancillary service contracts and renewal sales programs.
• Achieved 164% of quota for fiscal year 2006; 107% of quota in fiscal year 2005; and 114% of quota in last two quarters of fiscal year 2004. Secured a $20M multi-year service contract with British Telecom.
• Defined and launched a service sales promotion aimed at partners selling unified communications and security training. Promotion helped partners increase their overall margins by 30%.
• Awarded discretionary stock options as a result of leadership attributes and outstanding performance.
U.S. Field Sales Communications Manager, San Jose, CA
Led the development and implementation of strategic communications programs designed to streamline the delivery of company information to the field sales teams.
• Designed and integrated Cisco’s first-ever field sales communication strategy (6,000-member sales force).
• Received “Cisco Achievement Award” for launch of My News-Clips, a field sales email management tool.
• Spearheaded an Internal Communications Summit to drive change and new corporate initiatives centered on improving communications to the field sales organizations. Gained alignment for senior management and 15 cross-functional organizations within Cisco.
• Created a “Voice of the Field” program to gather input from sales force.
Manager, Executive Communications, San Jose, CA
Office of the President Executive Communications
Senior Advisor to the senior level executive team regarding thought leadership communications. Directed a team of Executive Communications Managers in the development of communication strategies and tactics for internal and external events.
• Created the positioning and communications strategy for Cisco's Services organization.
• Increased the entertainment industry's awareness of Cisco by placing one of the senior executives to speak on a panel at Digital Hollywood in Los Angeles 2002.
• Created a "cutting-edge" multimedia presentation on “Innovation,” which received high ratings from the 6,000 attendees at Cisco's Premier Networking Event – “Networkers 2002.”
• Influenced content for a book and case study published by Professor Ranjay Gulati from the Kellogg School of Management entitled "A Blueprint for Building a Customer Focused Organization."
• Received 2 “Cisco Achievement Awards” for creative content and messaging.
Senior Manager, Worldwide Marketing and Communications, San Jose, CA
Cisco Capital Financial Services – a $3 billion subsidiary of Cisco Systems
Led the global startup of a marketing organization for Cisco’s financial services subsidiaries located in the U.S., Europe, and Asia. Directed a worldwide virtual marketing team, two-person direct staff, and external vendors and consultants with $1M budgetary control. Promoted to a senior manager position within one year.
• Built the $3B global marketing organization of Cisco’s financial services division from the ground up.
• Credited with Cisco Capital being named “one of the top financial institutions in the technology industry” in both 1999 and 2000 by “Monitor Magazine.”
• Directed all facets of marketing communications, which included the development of strategic global brand and related campaigns/programs to reinforce reputation with B2B audiences.
Channel Services Marketing Manager, San Jose, CA
Cisco Worldwide Service Sales, a $5 billion services organization
Responsible for developing and implementing channel marketing programs to drive demand for Cisco services.
TOSHIBA AMERICA MEDICAL SYSTEMS – Tustin, CA October 1994 – September 1997
Global provider of medical diagnostic imaging equipment with 161,000 employees and revenues of $53 billion.
Manager, U.S. Marketing and Communications
U.S. based services division with annual sales in excess of $300M
Recruited out of GE by Toshiba’s senior management to develop the services marketing organization in the U.S. Chosen to participate in “Executive Leadership Program.” Launched 11 new service offerings; created marketing communications with a $50K budget; increased customer satisfaction/loyalty by creating a "Voice of the Customer” survey program; and received prestigious “President’s Mission Award” for outstanding team excellence.
GE HEALTHCARE (GE)– Waukesha, WI January 1990 – September 1994
World leader in medical diagnostic imaging and information technologies.
National Accounts Manager, 1993 to 1994; Service Account Manager, 1990 to 1993
Promoted to lead newly created National Accounts Manager position to grow a $322M client base for eight regional major healthcare systems in the U.S. Reported to VP of National Accounts. Increased service revenues 8% in 1990; closed the company’s largest service deal for $ 25M with a national mobile imaging group; and grew service revenues 7% annually with market share gains of 8%.
EDUCATION / INDUSTRY AFFILIATIONS
M.A.S., Management, Johns Hopkins University, School of Professional Studies, Baltimore, MD
B.S., Fashion Merchandising and Retailing, University of Bridgeport, Bridgeport, CT
Executive Management Program, University of Southern California, Irvine, CA
Certificate in Project Leadership, Management and Communications, George Washington University
Certificate in Internet Marketing Communications, San Jose State University
Social Media Marketing, Strategy and Planning – Social Media Magic University
Executive Coaching, Coaching to Excellence, Co-Active Coaching, Executive Coaching Dynamics
Executive Leadership Workshop, Impact Training Associates
Member International Association of Business Communicators, (IABC)
Member Liaison, Silicon Valley Leadership Group |
