16356 SE 63rd Street
Bellevue, WA USA 98006
Home: (425) 644-6004
Cell: (206) 790-9508
Peter.Smith77@comcast.net
PETER J.D. SMITH
EXECUTIVE SUMMARY
Dynamic, visionary hospitality industry executive
President, Exec VP, Senior VP experience
Domestic and international success
Five-star, five-diamond hotels & resorts to mid-tier, mass market properties
Luxury cruise lines
Public and private companies
Operations, marketing, finance, customer service specializations
Hotel, food and beverage, guest services, tour operations, transportation, maintenance
Strategic planning, alliances, cooperative partnerships
P&L, finance, budgeting, cost containment
SIGNIFICANT HIGHLIGHTS
Developed and implemented strategic plans, operating budgets, marketing program and capital expense budgets for business units consisting of resort, city center, airport and convention hotels as well as four different classes of luxury cruise ships.
President of a hospitality management company, operating more than 50 hotels with seven hotel brands, and properties ranging from limited service roadside motels to large, urban high-rise hotels and convention centers with complex conference, meeting and banquet facilities.
As Executive Vice President, Worldwide Operations for Westin Hotels & Resorts, responsible for the profitability, product quality and employee development of 65 hotels in 11 countries with gross revenues of $1 billion.
Vice President of Hotel Operations for Holland America/Windstar Cruise Lines, operating 14 ships with more than 400 sailings each year calling on over 300 ports worldwide.
Created hotel operating division with the cruise line, supervised Rooms, Food and Beverage, Entertainment, Front Office, Housekeeping, Medical, Shore Excursions, Casinos and On-board Concessionaires.
Audit Committee of American Hotel & Lodging Association, Trustee of American Hotel Foundation, Board of Directors of Pacific Corridor Enterprise Council and Tourism Industry Association of Canada, Trustee of Washington State University Foundation
EDUCATION
B.A. Hotel Administration, Washington State University
Certified Hotel Administrator
PROFESSIONAL HISTORY
PRESIDENT
AFM Hospitality Corporation, Management Division · Seattle, WA
January, 2003 to January, 2004
Responsible for all facets of operations in the United States and Canada, managing more than 50 hotels and 20 restaurants through two subsidiary companies. Hotels represent seven brands and vary from limited service roadside motels to urban high-rise hotels and convention centers of up to 500 rooms with complex conference, meeting and banquet facilities. Annual revenues: $85 million. Employees: 2,000.
Direct Reports:
President, Canadian Subsidiary
Senior Vice President, Operations – Northwest
Vice President, Operations - Midwest
Senior Vice President, Sales and Marketing
Vice President, Human Resources
Vice President, Hotel Accounting
Director of Development
Director of Risk Management
Director of Technical Services
· Increased market share an average of 19% in two-thirds of managed hotels.
· Drove revenue increases in 60% of managed hotels despite severe downturns in overall economic conditions.
· Conducted functional analysis, developed and implemented plan to reduce labor cost by $800,000 and other operating expenses by $300,000 annually.
· Created an internet revenue department to monitor inventories and rates within the hotels’ competitive sets and Global Distribution Systems, react to changing market conditions, set competitive rates and increase market share.
· Telephone audits were implemented in all hotels, resulting in estimated $80,000 in savings
· Divisional expenses 18% below budget in Q1 and Q2.
VICE PRESIDENT, HOTEL OPERATIONS
Holland America/Windstar Cruises · Seattle, WA
May, 1995 – November, 2001
Responsible for corporate and on-board hotel operations of two five-star cruise lines – Holland America (10 ships) and Windstar (4 ships). Both fleets operate worldwide, calling on 300 ports with more than 400 sailings per year. Created hotel operating division within the cruise company, developed overall strategic plan encompassing quality standards, service standards, revenue maximization and reorganization of functions.
Financial: Annual operating expense budgets of $130 million and net earnings of $145 million sourced from on-board revenue.
Departments. Supervised: Rooms, Food and Beverage, Entertainment, Front Office, Housekeeping, Medical, Shore Excursions, Casinos and On-board Concessionaires.
Direct Reports: Supervised corporate staff of 32, plus 20 hotel managers; 6,000 employees overall.
· Increased on-board revenue by 33%
· Maintained operating expenses below budget and inflation levels while improving customer quality ratings
· Successfully introduced five new ships to the market
· Created a Culinary Apprenticeship Program
· Developed a Career Path Program for middle management positions
WESTIN HOTELS & RESORTS
Seattle, WA
Senior Vice President, Operations – North America (January, 1991 – May, 1995; title change due to reorganization of Westin into four separate companies)
Executive Vice President – Worldwide Operations (January, 1989 – January, 1991)
Vice President, Operations – Worldwide (August, 1986 – January, 1989)
Responsible for the profitability, product quality and employee development of 65 hotels in 11 countries. Gross revenues: $1 billion. Direct reports included seven regional vice presidents, and their marketing and accounting support teams. Located in Hong Kong, Toronto, Atlanta, Denver, Houston, and Seattle. Also directly supervised corporate functions: Rooms Division (seven employees), MIS (52 employees), Food & Beverage (seven employees), and Retail Leasing (two employees). Responsible for all national contracts.
Financial: Chairman of the Profit Planning Committee, reviewed and approved annual marketing, capital, and operations budgets for all properties. Created a hotel reorganization plan which resulted in annual salary and benefit savings of $25 million.
Quality Standards: Responsible for the development of new rooms and food and beverage quality standards, which reduced expenses and enhanced quality ratings.
Westin Service Distinctiveness Program: Created this corporate culture program, which evaluated, modified, and enhanced service levels through employee recognition and empowerment.
Owner Relations: Responsible for developing and maintaining valued relationships with hotel owners and lenders.
Development: Responsible for the pursuit and negotiation of new hotel projects.
Marketing and Sales: Responsible for the marketing and sales activities of all properties, including repositioning of hotels, brand management, market segment analysis, and strategic planning.
Corporate: Member of the benefits, compensation, development, marketing, and technical services committees.
Director of Blue Tree, Inc.: Responsible for Westin’s management contract of this timeshare development.
Director of Forma, Inc.: A subsidiary company of Westin, which provided purchasing, interior design, and kitchen design services to Westin and other hotel companies.
Westin Realty Corporation: Director and Officer of this limited partnership syndication.
GENERAL MANAGER
Westin Seattle (875 rooms) · Westin Toronto (600 rooms) · Westin Edmonton (400 rooms)
September, 1977 – August, 1986
CIVIC & INDUSTRY ACTIVITIES
Past
Board of Directors, Pacific Corridor Enterprise Council
Board of Directors, Tourism Industry Association of Canada
Board of Directors, Canadian Restaurant and Foodservice Association
Trustee, American Hotel Foundation (AH& MA)
Audit Committee, American Hotel & Motel Association
Current
Trustee, Washington State University Foundation
Advisory Committee, Washington State University |
