ENTREPRENEURIAL C-LEVEL SALES, MARKETING & OPERATIONS EXECUTIVE
New Business Development Strategic Sales & Business Planning P&L Budgeting Forecasting
Start-ups Turnarounds CRM Branding Advertising Segmentation Analysis Promotions
Capital Acquisition Market Penetration Product Launch Brand Positioning Licensing
Corporate Restructuring Strategic Partnerships B2B e-Commerce Entertainment
Valued for driving business development and profitability through integrated media sales and sales management; captured $500,000+ in operating income after closing the very first advertising-licensing partnership with YAHOO! MUSIC for BILLBOARD INFORMATION GROUP.
A sales and marketing strategist recognized for facilitating market share growth; achieved CRAIN COMMUNICATIONS' Board of Directors buy-in to increase Modern Physicians magazine frequency from 12 to 24 issues/year by the 3rd year, grew revenue to $2.5MM within that time and campaigned for and launched a website that grew to $100,000 in three years.
Skilled in positioning brands to effectively target diverse audiences, start new business ventures and revitalize business operations turned around a faltering HEALTHLEADERS, INC. magazine acquisition in just over two years; increased revenues from $490,000 to +$3MM, improved magazine ad page ranking from #11 to #2 in the publication market, and earned Folio Magazines 2002 Ozzie Award for best B2B website.
Finance ▪ Insurance ▪ Healthcare ▪ Pharmaceutical ▪ Consulting ▪ Media ▪ Technology
PROFESSIONAL EXPERIENCE
SUCCESS MEDIA, New York, NY 2005 Present
$30MM integrated media company with products that include Success magazine, website and mobile content.
Publisher
Selected by QUANTUM MEDIA VENTURE FUND/Get Motvated Business Seminars to spearhead the 2006 re-launch of Success, a national consumer business publication with a 650,000-subscriber base. Oversee total operations ranging from opening the NYC office to hiring national sales and senior management teams. Identify, pursue, and foster revenue-generating business with major brand customers and contractors. Develop positioning strategies for content, sales, marketing, and distribution channels. Lead all digital initiatives, including website development and mobile content projects. Supervise 16 F/T employees and hold full P&L. Serve as company representative at annual conferences and media outlets, including ABC NEWS America this Morning.
Built the business to maturity in one year with private / angel funding; grew print and web ad revenue from $0 to $2MM.
Launched website in January '07 after securing project buy-in from a non-media investor group.
Drew 50,000 unique visitors to website in six months with minimal investment.
Migrated content to mobile digital platform after establishing key relationship with DMD MOBILE.
Recognized by Media Industry News and Mr. Magazine as one of the Top 15 Launches of 2006 from more than 1,000 publications.
Launched Success radio program in association with Clear Channel in four markets with sell-in plans to 50 major designated market areas by April 2008.
Broadened brand offerings after recommending publication of WILEY BOOK and three foreign editions in cooperation with COPLEY NEWS SYNDICATE and THOMSON-GALE.
BILLBOARD INFORMATION GROUP (NIELSEN MEDIA / VNU), New York, NY 2004 2005
Integrated music industry media firm offering Billboard magazine, Billboard Radio Monitor, Billboard.com, Billboard Mobile and more.
Vice President, Integrated Sales & Brand Marketing
Directed all integrated sales and marketing department initiatives for the BILLBOARD brand including sales planning, forecasting, hiring, and training. Led branding and promotion efforts for re-launch of Billboard magazine. Oversaw a team of 18 sales and marketing reps. Conducted personal sales and business development calls to sell integrated print, web, and event packages. Prepared progress reports for executive management of NIELSEN MEDIA.
Stimulated portfolio revenue growth from $21.1MM to $25MM within 18 months of restructuring the sales department.
Boosted Billboard.com revenues from $1.2MM to $2.5MM, with a 100%+ growth rate through successful sales and marketing integration strategies.
Acquired $250,000 in new business within six months of collaborating with editorial leadership of Billboard Radio Monitor to increase content appeal for non-conventional radio market advertisers.
HEALTHLEADERS, INC., Nashville, TN 2000 2004
$6MM healthcare media company serving informational needs of healthcare executives throughout the US. Product offerings include a magazine, website, and newsletters.
Vice President, Sales & Marketing
Built and managed the entire sales organization. Led sales planning, implemented new media product vision, developed sales and marketing tools, and promoted organization and product lines. Collaborated with content team to develop a competitive brand position as well as partnerships with key industry leaders. Maintained full accountability for all top-line revenues and costs associated with sales, marketing and positioning of brand. Supervised eight direct reports.
Expanded e-newsletter circulation from 500 to +50,000 within 2 years; identified targeted mailing lists, and grew revenues from $0 to +$400,000.
Earned +$250,000 annually with profit margins exceeding 35% after envisioning and launching a web-casting series (2000) to showcase the companys enhanced multimedia capabilities.
Generated +$750,000 in revenues with profit margins surpassing 25% by instituting an underwritten roundtable series combining print, online, and seminar components.
Cultivated strategic business relationships with vendors selling to the US healthcare industry including HP, MICROSOFT, DELL, PwC, SIEMENS, GE MEDICAL SYSTEMS and CAREERBUILDER.
CRAIN COMMUNICATIONS, INC., New York, NY 1990 2000
$300MM media publishing company with 30 publications serving the business, trade and consumer markets.
Advertising Director, 1997 - 2000
Recruited by Board of Directors to launch Modern Physicians magazine targeting physician executives. Staffed and trained a four-person sales team with a limited seed budget. Managed three-person marketing and three-person outside agency teams.
Southeast Regional Manager, Modern Healthcare magazine, 1990 - 1997
Positions of progressive responsibility and achievement with BILL COMMUNICATIONS as Associate Publisher & National Sales Manager, PERGAMON PRESS as Sales Representative and MANHATTANVILLE COLLEGE as Adjunct Professor.
EDUCATION
B.A., Education, Manhattanville College, Purchase, NY (1976-1980) |
