AUTOMOTIVE AFTERMARKET MARKETING MANAGER QUALIFICATIONS
1. Marketing expertise in automotive parts aftermarket with Ford Motor Company's OE brand, Motorcraft
2. Extensive experience in marketing to all channels of distribution in automotive aftermarket - traditional warehouse distributors, retailers, and mass merchandisers
3. Thorough understanding of market representation strategies and communications expertise in franchisee distribution model network
4. Advertising agency management experience to jointly develop and execute multi-media and trade marketing campaigns
5. Intranet B2B web content and all traditional marketing collateral development for franchisees and independent parts distributors
6. Budget management experience with emphasis on maximizing return on investment
7. Expertise directing all aspects of sales and marketing programs, and projects in domestic/international settings
8. Strong presentation and communications skills with individuals at all organizational levels, and experience with developing and delivering meeting content on large and small scales
9. Experienced liaison between sales/marketing and field/staff teams with the ability to identify team synergies and meeting project budget and timing requirements
10. Extensive experience in business plan development and execution including the establishment of priorities, strategies, tactics, and metrics
CORE COMPETENCIES
Marketing Management: Ad Agency Management, Local/National Promotion Development, B2B Content Development, Supplier Negotiations
Sales Management: Forecasting, Objective Setting, Tracking, Follow-Up, Product Development, Project Management
Organizational: P&L Management, Budget Management, Multi-Channel Strategic and Tactical Business Planning, Effective Multi-Tasking
Leadership: Team Building, Team Facilitation, Mentoring, Training and Development, Creative Thinking, Problem Solving, Emotional Intelligence
Communications: Verbal/Written Communication Skills, Presentation Development, Meeting Script Development, Creative Thinking, Microsoft Office Proficiency
PROFESSIONAL EXPERIENCE
FORD MOTOR COMPANY, Dearborn, MI January 2007 - Present
Aftermarket Group National Marketing Manager - Ford Customer Service Division
Responsible for the development and execution of all automotive parts marketing programs for network of 4000+ franchised dealers and 300+ automotive parts distributors, including responsibilities as National Marketing Manager for Motorcraft, Ford's OE Aftermarket brand. Supervise a team of eleven sales and marketing professionals, and manage a marketing budget of $18 Mil which includes the development of trade advertising, franchisee contests and incentives, sales/job aids, education and training, and all marketing collateral and communications. 2007 sales projection is $4.6 Bil.
FORD MOTOR COMPANY, Mahwah, NJ; January 2004 – January 2007
Sales and Marketing Manager – Ford Customer Service Division
Led a results-driven team of account managers marketing and selling automotive parts, accessories, and services in the dealer channel and aftermarket channel. Created annual business plans containing competitive analysis, and strategies/tactics for both short-term and long-term growth. Developed and executed national and local marketing programs designed to drive sales and customer loyalty, including establishing and tracking sales objectives. Responsible for working with dealer associations and advertising agencies to develop television, print, and direct mail campaigns for quarterly sales events. Wrote and delivered scripts for dealer/distributor meetings conducted live and over satellite television. Managed a $2 Mil advertising budget and a $200,000 promotions budget, and ensured compliance with all internal audit and Sarbanes-Oxley controls.
* Earned a "Top Achiever" 2006 performance appraisal – a rating limited to no more than 8% of management-level employees worldwide and was the Division's top-ranked position manager
* Maintain B2B Portal for franchised dealers including creative development and tracking metrics
* Developed football-themed web-based promotion for network of distributors
* Developed online marketing strategies for franchised dealers and distributors
* Attained a 2006 sales objective of $493 Mil
* Obtained 360 Feedback Survey scores from direct reports, peer group, and supervisor highlighting strong leadership and motivational abilities
FORD MOTOR COMPANY, Allen Park, MI; February 2001 – December 2003
Regional Manager – Worldwide Export Operations
Managed all aspects of vehicle sales, aftersales vehicle support and parts and accessories sales for Caribbean and Central American markets. Responsibilities included attaining parts and accessories sales objectives, customer satisfaction and retention goals, parts delivery logistics, port operations, technical/non-technical training, credit and collections, and warranty expense administration. Wrote and delivered scripts for international dealer meetings and managed an international team of ten US-based and Caribbean-based local nationals.
* Launched first-ever customer satisfaction survey and re-contact program in Puerto Rico with market research firm
* Launched several new products in various markets
* Generated incremental revenue of $1.5 Mil in two years through parts sales growth initiatives
FORD MOTOR COMPANY, Dearborn, MI; January 1999 – January 2001
Product Line Manager – Ford Customer Service Division
Managed all aspects of marketing product lines including sales forecasting, pricing, profitability and marketing support budget. Developed all collateral marketing material including intranet content, brochures, catalogs, and point-of-sale displays. Created national sales incentive contests for field personnel and worked with other product managers to cross-functional synergies.
* Generated 25% year-over-year sales growth in key product line through development of promotions and marketing collateral materials for field sales force
* Developed first product-specific intranet site for dealers and company personnel
FORD MOTOR COMPANY, Detroit, MI; August 1996 – December 1998
International Training Manager – Ford Automotive Operations
Developed and delivered dealership operations and customer handling training programs to local national company personnel and dealership personnel in emerging markets in Asia-Pacific Region. Worked with domestic and international training supplier partners to ensure Instructional System Design principles were utilized with all training content. Mentored local nationals as new company employees on orientation visits to US.
* Earned initial JD Power Customer Satisfaction award presented in India for dealership customer handling performance
* Launched successful training programs in Vietnam, Thailand, and Taiwan
FORD MOTOR COMPANY, Detroit, MI; June 1995 – July 1996
International Marketing Liaison – Ford Automotive Operations
Led a task force by managing all phases of integrating Ford Australia, Ford New Zealand, Ford Argentina, and Ford Brazil into Ford Automotive Operations through an initiative called "Ford 2000", with primary responsibility for leveraging marketing operations synergies across all markets.
FORD MOTOR COMPANY, Teterboro and Mt. Laurel, NJ; October 1984 – May 1995
Held various sales and marketing positions in New York and Philadelphia Regional Sales Offices, including; Owner Relations Manager, Computer Specialist, Training and Merchandising Specialist, and Dealer Account Manager, and Owner Relations Analyst. Progressively rose within ranks of the organizational structure from analyst to specialist to department manager.
EDUCATION
MICHIGAN STATE UNIVERSITY, East Lansing, MI
MBA, Integrative Management
3.83 GPA
BATES COLLEGE, Lewiston, ME
BA, Economics
3.1 GPA
OTHER ACCOMPLISHMENTS
1. Member, Beta Gamma Sigma – international honor society for business school academic achievement, finished with Top 10% class rank
2. Six Sigma Green Belt Certification |
