Executive Job Description | Sr. Brand Manager Kid/Toddler Specialty Nutrition - OH #1343
This company is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs approximately 91,000 people and markets its products in more than 130 countries.
Key Duties, Activities and Responsibilities:
" Leads and directs all marketing activities for the assigned product line. Responsible for the development, management, and execution of strategies and tactical programs to effectively achieve commercialization, profit margin and business plan objectives.
" Directs and supervises a staff including one or more Brand Managers, Advertising/Promotions Managers and Administrative Assistants.
" Additional responsibilities include long-term equity management, business strategic planning, forecasting, Advertising Promotions & Gratis (AP&G) budget management, financial analysis and project management.
" Responsible for directing all marketing activity associated with multiple brands.
" Develop and provide strategic planning and commercial input to the development of the assigned product or product line.
" Direct the analysis of the business; oversee the identification of key segment business drivers, priorities and growth opportunities.
" Establish marketing strategies for product(s) including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution.
" Participate in the development of business plans, identify areas of concern and modify marketing programs to address changes in the marketplace.
" Develop and execute financial models, market distribution and launch plans, pricing/reimbursement strategy, distribution/service strategy, situation analysis and assessment of opportunities, ongoing surveillance of emerging technologies and competitive activities, advisory boards and focus groups.
" Develop and execute national product education, publication and promotional activities to effectively communicate the strategic positioning of products to customers.
" Determine and manage the allocation of product budget to maximize ROI.
" Assess new indications and potential market expansion opportunities.
" Drive product positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.
" Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product.
" Manage promotional materials to establish product branding and messaging.
" Present product and marketing programs to Sr. Management.
" Oversee the development of selling tools for the field, which includes the coordination of internal marketing research and market claims testing.
" Collaborate with internal and external stakeholders to achieve objectives.
" These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.
Work Experience, Skills and Education Required:
" 7-10 years of progressively responsible product management experience in either health care professional marketing; or consumer packaged goods marketing; or a combination of the two.
" Demonstrated leadership and success in project management.
" Proven ability to develop and execute complex strategic business plans.
" Strong communication and presentation skills.
" Ability to collaborate with cross-functional teams to attain business objectives.
" Strong analytical skills including experience with financial models.
" Financial and budget management experience and skills.
" BA/BS Degree in Marketing. MBA strongly preferred due to the business complexity and P&L responsibility of the position.
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