EXECUTIVE PROFILE
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Sales Management ª Business Development ª New Product Development
Key Account Acquisition & Retention ª Home Center Channel Focus ª Sales Presentations
Experienced senior level sales executive with more than fifteen years of success improving market share and maximizing penetration by leading, developing, managing, and motivating direct and third party sales teams. Highly skilled in organizational and executive leadership. Extensive leadership in multiple channels of retail including mass merchant (Kmart, Meijer, Shopko), home center (The Home Depot, Lowes) hardware co-op (Ace, True Value), drug channel (Walgreens), and specialty (QVC, Bed, Bath, and Beyond)
CAREER SYNOPSIS
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Home Products International, Chicago, IL 2011-2013
Leading supplier of home organization, storage, and garment care products
SENIOR DIRECTOR OF SALES Leading $40 million dollar revenue portfolio
§ Increased sales by $1.4 million dollars at Kmart, a $35 million dollar revenue partner within 90 days by implementing 2012 post holiday promotion across plastic storage product line. Booked additional 2012 Spring promotion of $3.3 million dollars leading internal cost savings initiatives and instituting new point of sale disciplines on weekly basis with customer leading to both item and timing opportunities across 2 product lines.
§ Procured a $1 million dollar holiday promotion at Lowes covering first-ever holiday storage sku. Prospect assigned in July of 2011, with initial purchase order received in September.
§ Increased sales $750,000 across 4 regional mass customers (Shopko, Pamida, Duckwall, and Meijer) with a combination of seasonal holiday promotions and implementing new products utilizing weekly point of sale analysis and consultative sales techniques with previously underserved customers.
§ Drove 1st year sales at Grainger U.S.A. Implemented 18 skus in annual company catalog, with first year sales exceeding $400,000 of storage products.
Homax Group Inc., Bellingham, WA
Leading supplier of professional home improvement products 2007-2011
PRESIDENT/GENERAL MANAGER OF OSMEGEN, INC Premium Odor Absorbing Gels and Sprays Natural Magic Brands
§ Led a $12 million sales division by directing worldwide sales and all aspects of the day-to-day operations and developing innovative marketing to marquis retailers including: Wal*Mart, The Home Depot, Lowes, QVC, Walgreens, Menards, and Bed, Bath, and Beyond. Reported to the CEO of The Homax Group, Inc., a $200 million consumer products parent company.
§ Advanced top line revenue $1.3 million with successful core product line extensions along with ancillary product line introductions, including fragrance tins. Key drivers included QVC, Walgreen's, and Menard's.
§ Aligned four VP level executives in the execution of sales, finance, marketing, and operations/manufacturing, and a team encompassing exempt and hourly employees totaling 25.
§ Added $200,000 to the bottom line annually, reducing operating expenses 12% by implementing a supplier review process and reducing labor costs by implementing lean manufacturing principals.
§ Saved $250,000 in inventory carrying costs and reduced SKU count 80%, by recruiting, mentoring, and assisting a new marketing executive. Co-developed analytical tools to derive maximum process productivity.
§ Reported to Homax CEO. Member of 9 person Executive Committee. Participated in monthly roundtables, with quarterly board of director meeting participation.
Earthstone International, Plano, TX 2001-2007
Leading provider of home cleaning and sanding products
SENIOR VICE PRESIDENT OF NORTH AMERICAN SALES
§ Grew annual revenue over $800,000 in 2004 by penetrating Costco with Grillstone branded cleaning products resulting in highest gross margin financials of any major trading partner within the Earthsone customer portfolio.
§ Captured $2.2 million in additional revenues with line extensions and promotional placements at Lowe's, The Home Depot, and Costco after being promoted to Senior VP by the CEO.
§ Grew total revenue to $8 million dollars from $250,000 during tenure through both direct sales and 3rd party sales forces.
§ Added over 20,000 additional points of distribution including Home Depot, Lowes, Ace, True Value, and Do-It-Best hardware channels through strategic licensing agreement with Zinsser, a division of RPM.
§ Led and directed marketing of key brands including Grillstone, Poolstone QuikSand, PowerSand, and PureClean household cleaning and sanding products. High level accounts included Costco, The Home Depot, Lowes, Wal*Mart, Ace, True Value, Winn-Dixie supermarkets and Bi Lo supermarkets.
Newell Rubbermaid, Wooster, OH 1997-2001
Global marketer of consumer and commercial products
NATIONAL SALES MANAGER RUBBERMAID HOME PRODUCTS (1999-2001)
§ Led and directed $200 million dollar sales base consisting of The Home Depot, Lowes, Ace, and True Value Hardware.
§ Reduced annual freight spend $1million and increased gross margin $850,000 by completing final stalled negotiations with Ace Hardware and implementing Discovery merchandising program across 3 product lines.
§ Increased sales $3 million by leading 2000 annual line review at Home Depot resulting in 8 new product placements.
§ Grew sales $1.5 million by introducing 2 new product lines (Outdoor storage/seasonal lines) at Lowe's.
NATIONAL ACCOUNT MANAGER BERNZOMATIC DIVISION (1997-1999)
§ Grew sales territory $6 million dollars (+40%) to achieve $20 million mark in two years.
§ Fueled key top line revenue growth of $1.2 million dollars with first-ever circular promotions at both The Home Depot and Lowes.
§ Solely responsible for the management of key client relationships in four buying regions of The Home Depot, Lowes, Payless Cashways, and Ace Hardware.
General Electric Company, GE Lighting, East Cleveland, OH 1990-1997
DIRECTOR OF CONSUMER PRICING (1996-1997)
NATIONAL ACCOUNT MANAGER (1990-1996)
EDUCATION
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Arizona State University, Tempe, AZ - Bachelor of Science Degree |
