VP Product Management

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VP Product Management
Location Confidential
San Francisco
Willing to Relocate
$200,000 to $400,000

Resume Summary
Head of enterprise marketing software product management targeting B2C industries - platform for digital marketing, optimization, big data analytics and real time marketing interactions. Manage 20 people and $50 mm in P&L.


Head of Product Management, Platform
-> Head of SaaS platform products across Data, Analytics and Digital Marketing families  full product lifecycle from product strategy, roadmap, product marketing to R&D to product delivery
- Digital Marketing (online advertising, social, mobile) SaaS platform
- Marketing Cloud (mid-market suite) SaaS platform
- Online-offline customer identity service
- Campaign Optimization
- Big Data Analytics Platform
- Real Time Interactions Platform
-> In charge of enterprise marketing platform targeting B2C industries - lead innovations and new product development in the above areas
-> Lead a team of 20 product managers and engineers
-> Manage product and engineering P&L of $50 million

Senior Director, Product Management
-> Manage all SaaS ecommerce platform products (consumer loyalty platform, content and profile data management and optimization, online content management, reporting analytics)  full product lifecycle from strategy, roadmap to R&D to delivery

Senior Director, Product Management
-> Led product management in Sales Forecasting Analytics apps
-> Led and mentored product marketing team (business plan, go-to-market, analyst relations, positioning, sales enablement)
-> Launched 4 new products and saw business grow 66%

Director, Product
-> Launched 2 new products  Web 2.0 Business Process Management (BPM), BI / BAM applications (advanced operational reporting with Service Center Analytics Dashboards)
-> Led product marketing; secured leadership positions in major analyst reports

Director, Product Strategy & Management
-> Led and build a channel management application from scratch
- Channel Management applications (Sales Planning and Intelligence, POS Sales, Claims) targeted at CPG, Life Sciences, High Tech, Manufacturing industries
- Launched and designed the product, built the development and product management teams, engaged in all sales deals, managed this product for 10 releases
- Saw business grow from 0 customer to > 100 customers
-> Managed entire product strategy and development cycles for the following product lines:
- Mobile Product Family in CRM Foundation: > 700 customers
- Marketing and Call Center Analytics, Business Intelligence, Telco software: > 50 customers

Management Consultant
-> Managed strategic business plans and NPV/ROI for consumer credit/cash cards, insurance and partnership ventures (>$1 billion business)
-> Managed cross-functional and cross-AsiaPac customer data mining and marketing measurement projects

Research Intern
-> Conducted research of mergers & acquisitions in the Banking/Insurance industries

Portfolio Manager
-> Managed corporate bond index funds, total worth $600 million, made trading decisions

Research Assistant
-> Assisted in statistical research on labor economic (for Nobel Prize winner Prof J. Heckman)

Education - BA, MBA

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VP Product Management

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