Senior Communications Executive - Company Spokesperson
Areas of Expertise
Corporate Communications; Public Relation; Reputation & Brand Management; Crisis Communications; Multi-Media Communications; Employee Communications; Community Relations; Investor Communications
C-level Business Partner who drives communications strategies in line with corporate vision to heighten awareness, influence perspective and strengthen competitive position in US and overseas markets; masterfully conveys internal and external messages to connect with stakeholders, resolve crises, promote brands and fuel growth.
Drove communications, marketing and branding campaigns for business-critical initiatives, including navigating a major restructuring (28% reduction-in-force, 4.5K staff), 3 multimillion-dollar acquisitions and countless product launches and crises (natural disasters, activities in national spotlight, etc).
Delivered 5% gain in open and honest communication and 8% jump in employee engagement across 15K personnel spanning the US, Caribbean, Asia-Pacific and Mexico; launched corporate communications and branding programs with C-level messaging strategies, strengthening team perception and behavior, achieving best in class levels.
Crystallized corporate messaging strategies for spin-off, NYSE debut of $6.382B company with gross VOI compound annual growth rate (CAGR) to 14.5%; established expanded business unit communications function, conveying and cultivating consensus for organizational vision across investors, employees and other stakeholders.
Transformed corporate communications business model; allocated and invoiced $550K in cross-company expenses, initiating transition to profit center while reducing budgetary requirements 68%.
Revitalized public/media relations programs; increased coverage 66%+ quarter-over-quarter, earning exposure with top media outlets (The Wall Street Journal, USA Today, others). Increased impressions 178% quarter-over-quarter, delivering 271M+ online, 2M+ print and 184K+ broadcast.
Headed public and media relations for special events with key partners (Martha Stewart; Jimmy Buffett's Margaritaville brand; Richard Petty; Arnold Palmer; Wyndham Championship PGA Tour); solidifying joint marketing/branding messages and fueling future $1.1B sales.
Big-picture Strategist with expertise in building world-class communications organizations; effectively utilizes diverse channels and mechanisms; designs programs that enhance visibility and perception across a wide range of audiences to deliver short- and long-term corporate objectives.
Decisive Professional with strong vision; forges collaborative business relationships, reaching cross-organizationally to resolve problems and cultivate cooperation.
Insightful Leader who thrives in fast-paced, constantly evolving work environments, balancing multiple priorities simultaneously; collects/synthesizes data to identify trends and develop proactive strategies to stay ahead of the curve and in front of competitors.
Mini MBA, Social Media Marketing, Rutgers University
Bachelor of Science, Communications, Florida State University
Earned ExecRank recognition as 1 of the "Top 50 Communication Executives in 2012"
Recognized on Strathmores Global Network of "Who's Who" Hospitality Leaders
WYNDHAM VACATION OWNERSHIP (NYSE: WYN) 2005 - Present
multimillion-dollar subsidiary of Wyndham Worldwide - a Fortune 1000 company
Vice President, Corporate Communications * Senior Director * Director
Spearhead corporate communications for $1.1B sales global organization with locations spanning North America and Pacific Rim; serve as corporate spokeswoman.
Oversee public/media, employee, community relations, media outreach programs and agency partnerships.
Guide portfolio across 12 print and digital publications - weekly, monthly and quarterly - for internal and external distribution, overseeing development and approving all editorial content and production.
Hired, developed and mentor team, growing from 3 to 14 FT employees; own budgets to $1.5M.
Recruited as Director to launch internal communications program, earning promotion to VP/department head in just 2 years.
Restructured media relations, expanding reach; implemented training program and comprehensive toolbox.
Shaped strategy for social media practices; developed steering committee and social media agency relationship.
Created project management tool, optimizing tracking, prioritization and delivery as well as expense allocation.
Leadership role in design and launch of customer service platform; success led to adoption across $6B+ parent.
Key in launching/promoting Wishes by Wyndham - a philanthropic brand focused on giving back to the community.
Developed messaging and streamlined branding for multiple products and fee-for-service business model.
Utilized focus group information to target and drive marketing and branding messages.
Formulated website messaging strategy; leveraged search engine optimization (SEO) and online marketing programs to drive traffic.
Aligned marketing and branding messages with corporate communications strategies.
FOUNDATION FOR ORANGE COUNTY PUBLIC SCHOOLS 2004 - 2005
community organization charged with advancing academic success of students in nation's 11th largest district
Community Engagement Director
Developed/drove grassroots program, heightening community awareness and engagement around school system.
Founded 20-member steering committee; collaborated with Orange County Mayor and DC-based agency.
Coordinated hundreds of volunteers, countless town hall meetings and 20+ focus groups.
Mobilized communications and evangelized messages to internal and external audiences.
EDELMAN 2003 - 2004
the world's largest public relations firm with 65+ offices and 4K+ employees worldwide
Senior Account Executive
Established Orlando operation, fostering alliances with retail, telecommunications and technology clients.
Spearheaded media relations, winning key placements and interview opportunities with major media outlets.
Strengthened exposure via press releases, newsletters, special events, tradeshows and new product launches.
AT&T WIRELESS 1996 - 2003
leading subsidiary of AT&T (NYSE:T) - a Fortune 500 company
Public Relations Manager * Communication Specialist * Media Relations Coordinator
Led public and employee relations across 8-state territory; held town hall meetings for up to 4K attendees.
Played key role in brand debut in 2 major markets, overseeing all media messages and special events.
Fostered positive community relations, overcoming concerns via town hall meetings and neighborhood gatherings.
Responded to media inquiries, provided subject matter experts and improved exposure in key outlets.
Prior experience: Visit Orlando, Florida Hospital Diabetes Center and Target Corporation, 1992 - 1996
Member, Public Relations Society of America
Member, Florida Public Relations Association
Member, International Association of Business Communicators