James A. Barter
Cincinnati, OH (513) 453-2495 jamesabarter2@gmail.com
www.linkedin.com/in/jamesabarter
STRATEGY AND GROWTH OFFICER
Experienced Executive with proven track record of consistently delivering results for healthcare (Cincinnati Children's, Meridian Bioscience) and consumer goods (P&G) organizations. Mission-driven, customer-focused, fact-based decision-maker recognized for organizational agility and the ability to formulate strategies that solve complex challenges. Highly collaborative leader across multiple stakeholder groups. Leads teams to create innovative strategies and execute with excellence.
AREAS OF EXPERTISE
Business Analytics Process Improvement System Thinker Sales Strategies
Strategic Leadership Account Management Team Development P&L Management
EXPERIENCE
Cincinnati Children's Medical Center, Cincinnati, OH 2011-2020
Vice President, Business Development
Led US and International Business Development teams in developing new business opportunities at top pediatric academic medical center. Created and drove strategies that strengthen the financial diversification of the organization, expand reach to impact more lives, and improve child health.
" New Solutions and Capabilities: Led cross-functional team that confirmed telehealth opportunity. Forged strategic plan and championed the creation of Center for TeleHealth. New enterprise-wide capability dramatically improved access, lowered costs, and improved outcomes; while also serving as a catalyst for accelerated growth in population health, destination patients, and partnership initiatives. Led the creation of first ever multi-specialty mobile clinic, an innovative platform that addressed significant unmet market needs and advanced enterprise goals.
" Strategic Partnerships: Orchestrated without authority a defined and successfully implemented regional and national partnership strategy. Developed and delivered multiple, mutually beneficial contracts that addressed client needs and built Cincinnati Childrens reach, reputation, and a key driver to 92% increase in domestic patient volume.
" Growth Strategies: Developed and delivered international destination patient strategy to meet leadership directive for significant, sustainable and diversified growth. Through integrated geographic and service delivery focus, along with Board approved organizational design, in 8 years delivered $600+million in incremental revenue at hospitals highest profit margin.
" Organizational Transformation: Turnaround of Drug and Poison Information Center from cost to profit center. As operational leader for 140 employees, worked closely to establish new strategic plan that leveraged existing capabilities to enter into profitable pharmaceutical and consumer goods contracts. Delivered $10 million annual revenue and $5 million in cost savings.
Meridian Bioscience, Cincinnati, OH 2008-2011
Vice President, Marketing and Sales, Cincinnati, OH
Responsible for global diagnostics Marketing, North American Sales, Technical and Customer Service. Lead team of 60+ people that delivered $140+ million in sales, $90 million in profit based on strategic and tactical planning, branding, advertising, new product pipeline and customer service.
" Facilitated leadership team creation of company's first ever three-year strategic plan.
" Developed company's new molecular testing platform. Created comprehensive global brand and launch campaign (positioning, advertising, studies, speakers, collateral). Built molecular division and first ever equipment installation/training teams, resulting in record breaking sales.
" Revitalized Marketing and Sales through integrated plans, incentive alignment to corporate goals, robust new product pipeline and innovative marketing that increased sales 14% and 2X profits.
Procter & Gamble/Gillette, Cincinnati, OH 1996-2007
Global Associate Marketing Director, Oral-B Power, Cincinnati, OH (2005 2007)
Directed design and delivery of global premium power toothbrush and refills business with P&L responsibility of $500+ million in sales and $300 million in profits during integration into P&G Oral Care, including strategy, brand equity, advertising, product/commercial initiatives and capacity planning.
" Exceeded sales target by 8% with key premium initiatives and strong regional support. Led cross-functional team to define and qualify three new products valued at $300 million in sales.
North America Marketing Director, Duracell Specialty Products, Boston, MA (2002 2005)
Led six member marketing team with direct P&L responsibility for $300 million sales and $150 million profit. Delivered North American consumer, trade and professional marketing plans across broad product portfolio.
" Consistently delivered targets, with last year delivering 5% sales growth and 20% profit growth despite a 18% category decline in largest specialty market.
" Drove Duracell's U.S. rechargeable share from 2% to 25% in two years, securing 2nd place in the fastest growing segment via targeted, account specific plans, innovative online consumer advertising, and innovative category merchandising based on shopper insights.
" Turned-around retail hearing aid line with +5 value shares through refocused marketing plans.
EDUCATION
Master of Business Administration (M.B.A.), Columbia University, New York, NY - Marketing, International Business, and Operations Management
Bachelor of Arts (B.A.), Xavier University, Cincinnati, OH - Economics and International Affairs
VOLUNTEER ACTIVITIES
Leader and Volunteer, Crossroads Community Church, 2016 - Present
Board Member, Inner City Youth Opportunities (ICYO), 2008 - 2016 |
