MARKETING EXECUTIVE
P&L Management, Product Development, Multiple Brand/Channel Expertise
Decisive leader with proven profit and growth track record. Expertise driving growth in both consumer and automotive markets through new products, pricing and programming, streamlining operations, and strengthening organizational performance.
" Sales Programs and Strategies
" Cross Functional T eams
" Process Improvement
" Strategic Planning
" Digital Marketing
" Sales Administration
" International Markets
" Supply Chain
PROFESSIONAL EXPERIENCE
TENNECO INC, Monroe, MI
Automotive Original Equipment and Aftermarket component manufacturer with sales of $8.4B.
Vice President Marketing & Product Development Global Aftermarket 2012 - Present
Expanded role to include supporting the turnaround of the European business unit. Following the development and successful implementation of new engineering, product management, and marketing programs, responsibility expanded globally representing sales of $1.3B.
" Drove significant cost reduction exercises and consolidated manufacturing into a single facility improving profitability by $4M.
" Improved competitive positioning through disciplined, data-driven product management process. Expanded product offering to gain market share.
" Centralized European marketing to gain efficiencies and consistent programming across countries.
" Standardized designs and components globally reducing capital expenditures by $2.1M.
Vice President Marketing & Product Development NA Aftermarket 2005 2012
Led team of 95 marketing and engineering professionals to manage $800M business.
" Organized multi-functional product matrix teams. Reduced product development cost and
improved cycle time from concept to introduction by 24%.
" Managed four engineering teams offsetting SGA expense of $9.7M through cost reduction
programs and revenue generated from new products.
" Redefined ride control business through the development of a unitized strut assembly generating
revenues of $180M annually.
" Built data warehouse to organize product application data for both internal and external
customers.
Vice President Marketing North America Aftermarket 2002 2005
Responsible for marketing, product management, pricing and programs for $525M business.
" Refocused marketing investment on channel partners and end users, increasing customer
engagement and loyalty. Reduced overall spending by 20% while expanding awareness of the
Monroe and Walker brands.
" Developed premium product strategy across business improving mix by 15%.
" Reduced new business change over cost by 25% through the use of free product incentives.
" Created Monroe branded licensing program that generated revenue of $1.3M.
SPRINGS INDUSTRIES, Fort Mill, SC 1995 2002
Leading home consumer products manufacturer with sales of $2.3B.
Vice President Marketing and Merchandising
Directed product management, marketing services, licensing and field merchandising functions. Established and led a comprehensive direction for five business units creating a rolling 3-year profit and growth plan.
" Launched Martha Stewart Home program at Kmart delivering $35M in annualized sales.
" Integrated $65 million acquisition into existing businesses. Reduced SKU base by 20% and leveraged existing vendor base for cost reductions that increased margins by 22% in key categories.
" Led corporate initiative to define direction, strategies and channels of distribution for all existing brands within the company. This paved the way for product expansion and channel distribution growth.
RUBBERMAID, INC., Wooster, OH 1989 1995
Diversified global consumer products company with sales of $2.8B.
Group Product Manager 1993 - 1995
Sporting Goods product line team leader, with full P&L responsibility for over $130M annually. Developed operating and strategic plans to position product line to meet growth objectives. Coordinated communications, promotion concepts, and merchandising plans.
" Revitalized core business and recaptured 15% of lost market share through product line design improvements.
Senior Product Manager 1991 1993
Directed Automotive, Commercial, and Back-to-School product categories, representing $68M in sales. Responsible for product/marketing programs for the Warehouse Club distribution channel.
" Developed new soft good product line sourced from the Far East to capitalize on market trends.
Product Manager 1990 1991
Managed Automotive and Commercial product lines, representing $45M in sales. Developed promotional programs and sales support to energize a stagnant product line.
" Team leader who developed sales and promotional programs for Wal-Mart, capitalizing on the underdeveloped Automotive and Industrial channels resulting in a 38% sales increase.
Packaging/Merchandising Manager 1989 1990
Developed point-of-sale programs across all product categories. Promotional vehicles included pre- pack displays, pallet programs, and packed assortments.
TYCO ELECTRONICS, INC., Harrisburg, PA 1984 1988
Packaging Engineering Supervisor 1987 1988
Responsible for department budgeting and planning. Supervised six engineers and three support staff.
Packaging Engineer 1984 1987
EDUCATION
BS, Packaging Engineering, Michigan State University |
