Vice President Marketing

Background and acheivements of this Marketing Executive are shown. Contact information is confidential. To reach this person, use the link from Marketing Executive talent bank at the conclusion of the resume. Click HERE for more information, jobs, and resumes.

Position
Vice President Marketing
Location Confidential
No
Location
No preference
Willing to Relocate
Yes
Industry
Consumer-Packaged-Goods
Function
MARKETING/Advertising/MarketResearch
Compensation
$350,000 to $700,000

Resume Summary
Experienced marketing and general manager in food and beverage consumer package goods. Skilled marketer focused on exceeding revenue goals, increasing margins, and brand building. Well versed in innovation and marketing communication from concept development to execution and launch.

Resume Body      VICE PRESIDENT MARKETING

Summary

Results driven business and marketing leader with significant experience in the food and beverage consumer package goods industry. Skilled marketing professional focused on exceeding revenue goals, increasing margin enhancing
volume, and brand building. Versed in all aspects of innovation and marketing communication from concept development to execution and launch. Partners with the entire value chain, from suppliers through customers, to grow categories. Experience with Integrated Business Planning, Stage Gate and Zero Based Budgeting design and implementation. Direct communicator who provides clarity on business priorities.


Experience


Vice President, Marketing - (2012 - Current)
- $1.3B revenue brand with responsibility for P&L, strategic planning, marketing strategy, vision, marketing research and product development
- Head of category cross functional team with deep knowledge of sales, operations and nut industry
- Global brand equity Lead (2015-2016). Oversaw brand launch in several regions including the UK and China - brand equity, graphic design and procurement strategy.
- Relocated business to Chicago after company split, contributed to new organization design, and built a new marketing team
- Developed framework for turnaround by utilizing portfolio strategy, an expanded brand positioning, a strong brand equity and a new consumer insight
- Crafted the first brand architecture to more clearly communicate product position and relevance for consumers resulting in a new visual design for the entire brand portfolio
- Directed $50MM in consumer communication spending. Increased ROI by 1200 bps by shifting spending into targeted digital focused on higher margin product lines
- Grew revenue 10% and increased market share by launching new marketing campaign and several new product platforms in the grocery, Club and C-store channels
- Increased operating profit 71% ($80MM) by shifting focus to higher margin segments and implementing a commodity pricing strategy
- Awarded Brand of the Year for turnaround results and marketing personnel development

Senior Director, Shopper Marketing - Sales Rotation
- Responsible for $60MM marketing spend and direct selling for marketing and merchandising programs with largest grocery customer
- Introduced several analytic tools to measure shopper marketing returns; increased ROI by 1750 bps through cost reduction and smarter portfolio selection

Senior Director / Director, Marketing - (2006 - 2010)
- Business lead for several categories ($1.8B total)
- Repositioned a product segment and launched reformulated platform with no artificial preservatives (nitrates) to address consumer need for less processed products; superior product led to "taste test" marketing campaign; recaptured #1 share position from key competitor
- Grew brand by $150MM by expanding distribution and positioning against deli counter


Senior Brand Manager / Brand Manager - (2000 - 2006)
- Brand lead for several category brands ($600MM), ($400MM) and ($80MM) at different times
_ Expanded key partnerships with NCAA (media) and a restaurant property (licensing)
- Launched the first new product not developed by the restaurant group; product was an immediate success and grew the brand 78% during the launch year
- Expanded the existing advertising campaign helping to drive double digit revenue growth for three consecutive years
- Transitioned $50MM Club business from direct store delivery (DSD) to a warehouse cross dock system to maintain distribution in a key customer

Associate Brand Manager - (1998 - 2000)
- Developed an average price gap model and defense plan limiting impact of a competitive entry into a key Kraft market

Military Experience
US Navy, Lieutenant - US Submarine Force 06/1990 to 03/1998

Quality Assurance Officer - Deep Submergence Unit
- Responsible for entire quality program for the Navy's deep submergence program including process development, training and auditing

Division Officer - USS LaJolla
- Led division of 15 mechanics to exceeds rating on Operational Reactor Safeguard Exam
- Squadron Officer of the Year


Education

MBA: General Management 2003 Kellogg School of Management Evanston, IL
Master of Science: Nuclear Engineering 1992 Pennsylvania State University University Park, PA
Bachelor of Science: Mechanical Engineering 1990 United States Naval Academy

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Vice President Marketing

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Debugging Information
ColdFusion Server Enterprise11,0,19,314546
Template /ResumeDatabase/SiteMapping_index_byFunction.cfm
Time Stamp 27-May-22 03:16 AM
Locale English (US)
User Agent ColdFusion
Remote IP 192.168.1.49
Host Name 192.168.1.49


Execution Time

Total TimeAvg TimeCountTemplate
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/Application.cfm
0 ms0 ms1top level D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\SiteMapping_index_byFunction.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/act/SiteMapping_indexAct.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/inc/SiteMapping_resumeResultDetailInc.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/lcl/spSelectIndustriesAndPositionsByResumeID.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/lcl/spSelectResumeByResumeID.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/execLoggedOff_SITEMAP.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/site.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/sitemapping_resume_index_header.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/sitemapping_site.cfm
0 ms STARTUP, PARSING, COMPILING, LOADING, & SHUTDOWN
0 ms TOTAL EXECUTION TIME
red = over 250 ms average execution time


Stored Procedures

SelectPostedResumeByResumeID (Datasource=RiteSite, Time=0ms) in D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\lcl\spSelectResumeByResumeID.cfm @ 03:16:28.028
    
parameters
typeCFSQLTypevaluevariabledbVarName
 IN CF_SQL_VARCHAR 82AVVSEQZCMX  
 IN CF_SQL_INTEGER 1003  
    
resultsets
nameresultset
 rsSelectResumeByResumeID_1 1
 rsSelectResumeByResumeID_2 2
 rsSelectResumeByResumeID_3 3
 rsSelectResumeByResumeID_4 4
SelectIndustriesAndPositionsForResume (Datasource=RiteSite, Time=0ms) in D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\lcl\spSelectIndustriesAndPositionsByResumeID.cfm @ 03:16:28.028
    
parameters
typeCFSQLTypevaluevariabledbVarName
 IN CF_SQL_VARCHAR 82AVVSEQZCMX  
    
resultsets
nameresultset
 rsSelectResumeByUserIDAndConceal 1


Scope Variables

Application Variables: applicationname=RiteSite 
CGI Variables: AUTH_PASSWORD= AUTH_TYPE= AUTH_USER= CERT_COOKIE= CERT_FLAGS= CERT_ISSUER= CERT_KEYSIZE=128 CERT_SECRETKEYSIZE=2048 CERT_SERIALNUMBER= CERT_SERVER_ISSUER=C=US, O=DigiCert Inc, CN=DigiCert TLS RSA SHA256 2020 CA1 CERT_SERVER_SUBJECT=C=US, S=Mississippi, L=Ocean Springs, O=Ritesite Custom Career Services LLC, CN=www.ritesite.com CERT_SUBJECT= CF_TEMPLATE_PATH=D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\SiteMapping_index_byFunction.cfm CONTENT_LENGTH=0 CONTENT_TYPE= CONTEXT_PATH= GATEWAY_INTERFACE=CGI/1.1 HTTPS=on HTTPS_KEYSIZE=128 HTTPS_SECRETKEYSIZE=2048 HTTPS_SERVER_ISSUER=C=US, O=DigiCert Inc, CN=DigiCert TLS RSA SHA256 2020 CA1 HTTPS_SERVER_SUBJECT=C=US, S=Mississippi, L=Ocean Springs, O=Ritesite Custom Career Services LLC, CN=www.ritesite.com HTTP_ACCEPT= HTTP_ACCEPT_ENCODING=gzip,deflate HTTP_ACCEPT_LANGUAGE= HTTP_CONNECTION=close HTTP_COOKIE= HTTP_HOST=www.ritesite.com HTTP_REFERER= HTTP_URL= HTTP_USER_AGENT=ColdFusion LOCAL_ADDR=www.ritesite.com PATH_INFO= PATH_TRANSLATED=D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\SiteMapping_index_byFunction.cfm QUERY_STRING=mode=detail&ResumeID=82AVVSEQZCMX&executive=resumes&FunctionID=0&start=1&SITE_MAP_RESUMES_FILE=&SiteMapFunctionName=Marketing&RequestTimeout=999999 REMOTE_ADDR=192.168.1.49 REMOTE_HOST=192.168.1.49 REMOTE_USER= REQUEST_METHOD=GET SCRIPT_NAME=/ResumeDatabase/SiteMapping_index_byFunction.cfm SERVER_NAME=www.ritesite.com SERVER_PORT=443 SERVER_PORT_SECURE=1 SERVER_PROTOCOL=HTTP/1.1 SERVER_SOFTWARE=Microsoft-IIS/8.5 WEB_SERVER_API= 
Cookie Variables: CFID=2943624 CFTOKEN=13c5f422281358f5-2DE21EDE-D314-B1A8-27F9D8B8393CA62D 
Server Variables: coldfusion=Struct (10) os=Struct (5) 
Session Variables: cfid=2943624 cftoken=13c5f422281358f5-2DE21EDE-D314-B1A8-27F9D8B8393CA62D jobrecon=0 reconwindowsame=1 resultsperpage=20 rsdirectonly=0 rsjava_ok=1 rswindowsame=1 sessionid=RITESITE_2943624_13c5f422281358f5-2DE21EDE-D314-B1A8-27F9D8B8393CA62D urltoken=CFID=2943624&CFTOKEN=13c5f422281358f5-2DE21EDE-D314-B1A8-27F9D8B8393CA62D 
URL Parameters: FunctionID=0 RequestTimeout=999999 ResumeID=82AVVSEQZCMX SITE_MAP_RESUMES_FILE= SiteMapFunctionName=Marketing executive=resumes mode=detail start=1 
Debug Rendering Time: 15 ms