Vice President Marketing

Background and acheivements of this Marketing Executive are shown. Contact information is confidential. To reach this person, use the link from Marketing Executive talent bank at the conclusion of the resume. Click HERE for more information, jobs, and resumes.

Position
Vice President Marketing
Location Confidential
Yes
Willing to Relocate
Yes
Industry
Industrial-Products-Equipment-Components-Supplies
Function
MARKETING/Advertising/MarketResearch
Compensation
$100,000 to $200,000

Resume Summary
Product Management, Business Development and Marketing Executive
Senior level executive with 20+ years experience leading business turnaround, product line start up, portfolio expansion, product management and business development across America, APAC and EMEA for global industrial product and automation manufacturers

Resume Body      VICE PRESIDENT MARKETING

Areas of Expertise
" Strategic planning and leadership " Cross-functional Team Leadership " Product Strategy Development
" Organizational Design and Development " P&L Management " Strategic Industry Segment Targeting
" Project Planning and Execution " Sales Goal/Growth Attainment " New Product Launch
" Performance Management " Financial Plan Development " Product Life Cycle Management
" Total Quality Management " Sales forecasting and budgeting " International Business
" Training and Leadership development " Strategic Decision Making " Affiliate Company Partner Relations
" Problem Solving " Business Alliance Partnerships " Joint Venture Experience

Industry Segment Focus

¤ Paper Industry ¤ Material Handling ¤ Packaging ¤ Automotive ¤ Automation ¤ Glass

Professional Experience
HABASIT AMERICA, ATLANTA GA - 2005  2015
A worldwide manufacturer of timing and conveyor belts
Head of Specialty Belts and Components- America - August 2014 to present
Manufacturer of extruded and fabricated TPU timing belts and engineered rubber-textile reinforced flat belts and fabrics.
" Appointed to this position by the President of Habasit America to lead a divisional turnaround. Developed and implemented plans to increase revenue to $29 million and grow bottom line results by the year 2020. Year end 2014 results were $20M and OP was just at breakeven. First quarter 2015 results are tracking $22M with P&L in the black.
" Working with Operations Management to drive lean manufacturing initiatives in strategic areas to deliver improvements in product quality; +10% in yield; and production efficiency: uptime+10%.
" Implemented a new team approach across Customer Care, Product Specialists, Application Engineers, Fabrication Development and Sales Engineers to raise morale and, develop new SLA (Supplier agreement) and deliver quick and consistent response to deliver customized solutions to meet the needs of our target markets. This resulted in sales growth of 15% in Q1 2015.
" Designed, implemented and managed a new sales regional coverage program in order to reduce costs, create focus and increase available time to meet customers.
" Led brand development of the Americas Specialty belt message through the use of social media and new printed communication tools.
" Represented the Americas region as a member of the R&D Teams product development TTM program

HABASIT AG, REINACH SWITZERLAND 2010  2014
Head of Global Business Development- HabaSYNC«
Manufacturer of extruded TPU timing belts and Advanced fabricated products
" Revised, extended and implemented the programs 2020 plan; a vision for expanded profitable growth. The plan included BCG matrix management, competitive analysis, branding and positioning strategy to identify organic growth tactics and merger and acquisition targets. Identified portfolio expansion with regards to ROI and P&L management. BCG matrix management, competitive analysis, branding and positioning strategy.
" Initiated and implemented the Advanced Fabrication Center (AFC) solution concept in Asia (Japan), Americas (the USA), and EMEA (Germany); designed to provide faster response to customer needs while growing the groups production and fabrication centers integrated margin by 6 points.
" Led Product development through the Timing Belt Core Project Team leading to an expansion of our portfolio from 17 base products to over 180 product variants, while assuring strategically alignment against our 2020 business plan focusing on meeting segment needs in the material handling, food, paper, packaging and automotive industry
" Conducted ongoing market analysis of customer needs and competitive positioning using tools and measures to develop the Competitive Value Mapping, Product Gap Analysis, determination of Key Success Factors, Competitor Market Share Analysis, Porters 5 forces and SWOT.
" Traveled globally interfacing with key multi-national corporations working to align our global network and product offering into their business operations.
" Sales revere at year end 2014 $15M. CAGR of 13.62% in America; 8.78% in EMEA and 10.67% in APAC

HABASIT AG, REINACH SWITZERLAND 2005  2010
Head of Timing Belt Product Management
Manufacturer of extruded TPU Timing Belts
" Recruited to lead the start-up of Habasits entry into the synchronous belt market.
" Reported to the Head of Habasits Fabric business located in Reinach Switzerland. Responsible for the global management and implementation of HabaSYNC product line. Develop the Product launch program and 10 year business plan. Managed portfolio creation and expansion, development of value proposition, product branding, marketing and life cycle management.
" Developed the global communications program, e-Learning training program and set the global price plan.
" Worked closely with Regional Heads of Business in America, Asia and Europe to incorporate the infrastructure necessary to incorporate the timing belts program, using STEEP analysis and TOPI charts to define each regions competitive position and value proposition strategy.
" Traveled throughout Asia, America, and Europe promoting the new program to Affiliate Companies, built a global product specialist team structure to identify, target and win new business opportunities.
" Year end 2010 sales were $10M.

FENNER DRIVES, MANHEIM, PENNSYLVANIA 1990  2005
A worldwide manufacturer of precision and industrial products

FENNER DRIVES, PRECISION PRODUCTS DIVISION 1998  2005
Vice President, Sales and Marketing
Manufacturer of PU precision timing belts and seamless belts
" Grew worldwide sales from $10M to $20M working with leading multinational OEMs. Consistently delivered double digit sales growth during this period yielding high operating margin results.
" Spearheaded a global expanding sales program, hiring new sales personnel and developing new sales strategies and implementing a vertical marketing program designed to land business with the market leaders within the industries that we served.
" Developed and managed sales engineering offices in the USA, Singapore, Taiwan and China.
" Established a joint venture for the sales and marketing of Fenner precision timing belts into the Japanese computer peripheral market.
" $6.1M was achieved through a new venture called RRP-Rapid Response Products. A domestic USA program designed to deliver smaller quantity demands of more complex designed products.

FENNER DRIVES, PRECISION PRODUCTS DIVISION 1996  1998
Vice President and General Manager
Manufacturer of PU precision timing belts
" Promoted to a new role where I was accountable for the performance of a multi-process manufacturing division. During this period the operation outgrew its current location and plans were developed for a new manufacturing plant. This new plant came on line in 1999.
" Responsible for operating (P&L) management and business expansion including labor planning and capital expenditure actions in order to meet customer projected demand; 5 x current capacity for computer peripheral timing belts.
" Implemented out of the box single station manufacturing concept designed to increase throughput and give total line responsibility, including quality documentation to machine operators.
" Efficiency enhancements and success in achieving cost reduction targets in materials and labor resulted in an increase of manufacturing yields from 75% to 90% and a 9 point increase in operating profit
" Sales revenue at the end of 1998 - $10M

FENNER DRIVES, PRECISION PRODUCTS DIVISION 1991  1996
Manufacturer of PU timing belts and seamless
Product Manager
" Appointed to lead the turnaround of Fenner Drives Engineered Product Portfolio.
" Responsible for overseeing the expansion of PU molded timing and seamless belts.
" Developed the sales and marketing plan to re-direct focus on high volume OEM targets requiring mini-pitch timing belts for use in motion control, conveying and linear positioning applications.
" Interfaced with R&D, production teams and design engineers to create solution solving unique belts designs which required customer tooling investment, which helped secure long term business.
" Opened our first APAC office in Singapore, designed to service the business needs of Singapore, Malaysia, Hong Kong, China, Taiwan, and Thailand.

" Led a cross-market trading program with our sister company, James Dawson of Lincolnshire, England, a manufacturer of specialty belts and tires.
" Sales revere at the end of 2006- $6M

Earlier career at Fenner Drives: Product Specialist; District Sales Manager-Industrial Products Division

EDUCATION AND TRAINING
Pennsylvania State University
Bachelor of Business Administration
Product Management Program
Management Centre Europe

University of Pennsylvania
Wharton School of Finance
Finance for Non-Financial Executive
Establishing International Joint Ventures
and Strategic Alliances


World Class Manufacturing Global Studies
Hosca Management Consultants Ltd (UK)

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