VP Sales and Marketing

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VP Sales and Marketing
Location Confidential
Willing to Relocate
$250,000 to $500,000

Resume Summary
Results driven executive with excellent leadership, operational and business development skills,proven track record in driving revenue and operating income. Expertise in building sales teams. Competencies in communications, data management, incentives, strategic planning, sales, marketing. Computer literate and willing to relocate.



Senior Management Executive with excellent leadership, operational and business development skills with a demonstrated track record in driving revenue and operating income. Expertise in building high performance sales teams and motivating personnel to outperform the competition. Responsibilities have included Business Development, P&L, Business and Technical Strategy, Marketing, Product Management and Development, and Operations. Perceptive and energetic leader who quickly establishes rapport with internal and external business constituents. Deep experience and expertise in:
" Partnership Negotiations " Sales Management
" Operational Planning / Execution " Marketing Strategy / Implementation
" Strategy & Business Planning " Informatics Product Development
" New Business Launches / Turnarounds " Client Acquisition


CANCERLINQ, LLC, Alexandria, VA 2016-present
CancerLinQ is a wholly owned subsidiary of ASCO, a 40,000 member non profit medical society, dedicated to provide the highest quality resources in education, policy, clinical research and advancing care for patients with cancer.

A cutting edge health information technology platform, CancerLinQ enables practitioners to learn from individual patients. By assembling vast amounts of usable, curated real world data, CancerLinQ seeks to improve the quality and value of cancer care.

Chief, Corporate Engagement
Responsible for developing strategic relationships that add value to CancerLinQ by directing teams actively engaging with entities across the oncology ecosystem, inclusive of life science companies, community practices, health systems, academic medical centers, payers, and HIT companies.

" Negotiated a strategic partnership with Astra Zeneca as the Founding Enterprise partner of CancerLinQ Discovery"
" In process of negotiating partnership agreements with other life science, clinical research and genomic companies to support CancerLinQ Discovery.

A 40,000 member non profit medical society, dedicated to enhancing the lives of cardiovascular patients through continuous quality improvement, patient centered care, payment innovation and professionalism.

Director, Data Strategy & Analytics, Strategic Partnerships
Responsible for developing and executing a growth plan to commercialize the NCDR Registry assets in a B2B model, both in the US and internationally.

" Negotiated a strategic partnership with Symphony Health Solutions to create a unique Big Data CV data repository, affording new insights into CV treatment patterns.
" Personally cultivated life science company relationships and grew several into multi-million dollar Outcomes Research clients for the ACC.
" Sold a first in kind EMR derived clinical trial patient recruitment platform with Sanofi for the Odyssey PCSK9 clinical development program.
" Developed the partnership framework with Quintiles for an Asian Multinational Diabetes Registry.
" Developed relationships with various Health IT and advanced analytic organizations to propel future strategic growth initiatives.

TARGET RX (Now IMS) Horsham, PA 2009 to 2011
A venture capital-backed, insights focused company that provides pharmaceutical and biotech companies with unique insight into the true drivers of product choice and adoption for their brands, so that they can confidently take the actions that will grow their business and help patients.
Responsible for revenue generation, strategic planning, forecasting, contract management, HR Management
" Achieved 40% YOY revenue growth in less than two years in a declining market. ($9.5M - $13.3M)
" Added 11 new clients and 24 new brands on top of a base business of 12 clients.
" 2010 Pipeline value grew 24% over 2009.
" Key wins at GSK, Cephalon, Genentech, and Daiichi.

I3 PHARMA INFORMATICS (Now Optum Health) Basking Ridge, NJ 2008 to 2009
An Ingenix (United Health) company, working with pharmaceutical and biotechnology firms to provide scientific insight that supports development, production, and marketing of new products.
" 2008 sales increase - YOY sales grew 175% over 2007. ($9.8M-$17.2M)
" 2009 revenue backlog grew 185% over 2008.
" Pipeline value grew 260% in one year.
" Sales to 15 new clients.

MIRIXA CORPORATION (NCPA subsidiary) Reston, VA 2007
Leading developer of innovative clinical and interactive technology solutions that facilitate pharmacist-based patient care services.
Negotiated an exclusivity agreement with PRA for clinical trial patient recruitment and developed a strategic hiring plan.

VERISPAN LLC (Now IMS) Yardley, PA 1999 to 2007
Healthcare information company and the leading provider of de-identified patient-centric, longitudinal data delivered in near real time, as well as one of the major providers of healthcare information and services overall. Clients include virtually all of the top 50 pharmaceutical companies, most of the leading biotech and medical/surgical companies, the FDA, Wall Street, consulting firms and other healthcare-related organizations.
Responsible to drive strategic sales and business planning with senior management team and major alliance partners to provide customer solutions and achieve revenue goals. Strategic director for Verispan's client interface, client growth and new client acquisition, as well as client retention and identifying new revenue streams. Member of Strategic Planning and Development Committee.
" Generated annual patient data revenues of $45M and reduced employee turnover within two years
" Merged five sales forces and established clear leadership and empowerment within the client management team.
" Developed and implemented new incentive compensation program to drive unified behavior to exceed revenue goals.
" Developed strategic alliances with ZS, Dendrite, and Market Rx to seed longitudinal data in marketplace.

Knoll Pharmaceutical Company, Mt. Olive, NJ 1997  1999

Interim Regional Sales Manager
Regional Business Planning Manager
Manager, Sales Administration

Colgate Oral Pharmaceuticals, Canton, MA 1995- 1997
District ManagerNY District

IMS America, Totowa, NJ 1993- 1995
Account Director

CIBA-GEIGY Corporation, Summit, NJ 1989-1993
Manager, Incentives & Field Communication /District Manager/Assistant Manager, Field Promotion
Summit Medical Representative

Boots Pharmaceutical 1988-1989
Professional Sales Representative


BA, Political Science, Hofstra University, Hempstead, NY
Miller Heiman Selling Skills

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