Strategic Marketing Leader

Background and acheivements of this Marketing Executive are shown. Contact information is confidential. To reach this person, use the link from Marketing Executive talent bank at the conclusion of the resume. Click HERE for more information, jobs, and resumes.

Position
Strategic Marketing Leader
Location Confidential
No
Location
Detroit
Willing to Relocate
Yes
Industry
Automotive-(Vehicles&Parts)-AlsoHeavyEquipment
Function
MARKETING/Advertising/MarketResearch
Compensation
$100,000 to $200,000

Resume Summary
Marketing professional with successful experience at multiple Fortune 500 companies. Passion for identifying new products for development and a proven track record in developing successful strategies and bringing products to market.

Resume Body      STRATEGIC MARKETING LEADER

Key Qualifications:
" Deep knowledge of the global automotive market, lifelong auto enthusiast
" Excellent communication skills with proven ability to lead across the organization
" Marketing expert with extensive B2B and B2C experience
" MBA with over 20 years Automotive OEM, tier one, and aftermarket experience

Experience:

PPG Industries (Troy, MI 2010-present)
Recruited to this $15 billion coatings supplier to lead the global marketing team and develop strategy for the global automotive coatings business unit.
Global Strategic Marketing Manager
" Lead autonomous, electric vehicle and lithium ion battery marketing strategy
" Lead annual business unit strategy development, process and documentation
" Championed the first cross SBU press conference for PPG at NAIAS
" Initiated successful internal communications strategy to drive engagement
" Lead strategic marketing and communication initiatives
" Manage marketing department, advertising, tradeshows, newsletters, displays, and vendor relationships
" Lead all business unit PR, press conference and media activities
" Develop and lead strategic competitive intelligence initiatives

The Timken Company (Novi, MI 2006-2009)
Recruited to this $5 billion diversified manufacturer of bearings and steel to develop strategy for the automotive group and a robust new product portfolio.
Global Forecasting Manager
" Develop and lead integration of global forecasting process leading to forecast accuracy within 5%
" Translate vehicle, engine, transmission & axle forecast into monthly sales dollar forecast
" Support leadership and business plan process with detail analysis of market and economic macro environment

Novi, MI
Business Development Manager  Strategy and Innovation
" Identified and lead new powertrain market opportunities & products, leading to several evaluation programs at major NA and European OEMs
" Supported new market and product development
" Developed and implemented processes for strategic planning
" Tracked implementation of global cost of capital initiatives
" Lead business intelligence activities including competitive, industry, and trend analysis and market information.
" Managed business information sources

Motor City Gear Consulting, LLC (Farmington Hills, MI 2004-2005)
Launched internet based automotive consulting and retail business. High growth business with 6 figure first year revenue and Fortune 500 clients. Owner & Founder
" Fortune 500 client base, developed auto aftermarket strategies and product recommendations
" Launched retail website specializing in GPS, satellite radio, marine electronics and automotive electronic products

Johnson Controls, Inc. (Plymouth, MI 1999-2004)
Recruited to this $35 billion diversified manufacturer of Automotive interior and electronics products as Marketing Manager  New Product Development.
Marketing Manager  New Product Development
" Directed development, strategy and launch execution of new products; OEM and Aftermarket
" Successfully launched new products to increase market share
" Executed advertising, PR, displays, collateral, web, video and interactive multimedia
" Managed trade shows: NAIAS, NADA, SEMA, CES and Autoforward (JCI Roadshow)
" Responsible for brand management and promotion of the following products:
Railport" Overhead Vehicle Personalization System, electronics, overhead systems, visors,
door, sidewall and garnish trim and complete seating systems
" Managed Trans-AM motorsports program
" Championed the initiative and lead team to achieve the following awards:
2004 PACE Award Johnson Controls Railport" Overhead Vehicle Personalization System
2003 IDEA Bronze Award Johnson Controls Railport" Overhead Vehicle Personalization System

ArvinMeritor, Inc. (Troy, MI 1998-1999)
Marketing Coordinator
" Increased company exposure via advertising, press releases and collateral material
" Managed OEM and Aftermarket marketing for brake products, MeritorWABCO ABS, and stability control products
" Maintained excellent media relations

Federal-Mogul Corporation (Southfield, MI 1993-1998)
Brand Manager
" Developed and executed aftermarket marketing brand campaigns
" Increased engine kit sales 10%, chassis sales 7%
" Launched successful NASCAR chassis product line
" Managed product launch execution and strategy including advertising, PR, packaging
Publications Supervisor
" Managed US and Canadian catalog literature production
" Produced annual savings of $100,000 on a $3 million budget
" Developed and executed website strategy, increased web traffic from 16,000 to 180,000 unique visits a month, generated $100k+ in annual apparel sales
Merchandising Coordinator
" Managed and developed merchandising programs for increased customer loyalty
" Executed motorsports programs including NASCAR, IHRA, NHRA
Customer Service Technician
" Assisted customers with technical and warranty issues
" Consistently rated #1 or #2 in customer satisfaction

Ford Motor Company (Dearborn, MI 1991-1993)
Fleet Service Analyst (Contract)
" Managed fleet customer service, parts, warranty and goodwill concerns
" Consistently ranked in top 10% in service volume and satisfaction

Education: Wayne State University Detroit, MI
Master of Business Administration 1997

Central Michigan University Mt. Pleasant, MI
Bachelor of Science in Business Administration
Major: Marketing Minor: Political Science 1990

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Strategic Marketing Leader

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Debugging Information
ColdFusion Server Enterprise11,0,19,314546
Template /ResumeDatabase/SiteMapping_index_byFunction.cfm
Time Stamp 23-Jan-22 02:11 AM
Locale English (US)
User Agent ColdFusion
Remote IP 192.168.1.49
Host Name 192.168.1.49


Execution Time

Total TimeAvg TimeCountTemplate
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0 ms0 ms1top level D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\SiteMapping_index_byFunction.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/act/SiteMapping_indexAct.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/inc/SiteMapping_resumeResultDetailInc.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/lcl/spSelectIndustriesAndPositionsByResumeID.cfm
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0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/execLoggedOff_SITEMAP.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/site.cfm
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0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/sitemapping_site.cfm
0 ms STARTUP, PARSING, COMPILING, LOADING, & SHUTDOWN
0 ms TOTAL EXECUTION TIME
red = over 250 ms average execution time


Stored Procedures

SelectPostedResumeByResumeID (Datasource=RiteSite, Time=0ms) in D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\lcl\spSelectResumeByResumeID.cfm @ 02:11:46.046
    
parameters
typeCFSQLTypevaluevariabledbVarName
 IN CF_SQL_VARCHAR 86K2KEU62QTU  
 IN CF_SQL_INTEGER 1003  
    
resultsets
nameresultset
 rsSelectResumeByResumeID_1 1
 rsSelectResumeByResumeID_2 2
 rsSelectResumeByResumeID_3 3
 rsSelectResumeByResumeID_4 4
SelectIndustriesAndPositionsForResume (Datasource=RiteSite, Time=0ms) in D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\lcl\spSelectIndustriesAndPositionsByResumeID.cfm @ 02:11:46.046
    
parameters
typeCFSQLTypevaluevariabledbVarName
 IN CF_SQL_VARCHAR 86K2KEU62QTU  
    
resultsets
nameresultset
 rsSelectResumeByUserIDAndConceal 1


Scope Variables

Application Variables: applicationname=RiteSite 
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Cookie Variables: CFID=2329238 CFTOKEN=ba2cfe26133d997a-3BE96A26-A9CD-B303-307C682F05A38DB6 
Server Variables: coldfusion=Struct (10) os=Struct (5) 
Session Variables: cfid=2329238 cftoken=ba2cfe26133d997a-3BE96A26-A9CD-B303-307C682F05A38DB6 jobrecon=0 reconwindowsame=1 resultsperpage=20 rsdirectonly=0 rsjava_ok=1 rswindowsame=1 sessionid=RITESITE_2329238_ba2cfe26133d997a-3BE96A26-A9CD-B303-307C682F05A38DB6 urltoken=CFID=2329238&CFTOKEN=ba2cfe26133d997a-3BE96A26-A9CD-B303-307C682F05A38DB6 
URL Parameters: FunctionID=0 RequestTimeout=999999 ResumeID=86K2KEU62QTU SITE_MAP_RESUMES_FILE= SiteMapFunctionName=Marketing executive=resumes mode=detail start=1 
Debug Rendering Time: 0 ms