Senior Marketing Executive

Background and acheivements of this Marketing Executive are shown. Contact information is confidential. To reach this person, use the link from Marketing Executive talent bank at the conclusion of the resume. Click HERE for more information, jobs, and resumes.

Position
Senior Marketing Executive
Location Confidential
No
Location
No preference
Willing to Relocate
Yes
Industry
E-COMMERCE--Web-Marketing-Services-SiteDev.
Function
MARKETING/Advertising/MarketResearch
Compensation
$200,000 to $400,000

Resume Summary
Brand Growth Catalyst with a Record of Creating & Leading >$1B in Product Ideas & New Product Launches

Resume Body      SENIOR MARKETING EXECUTIVE

==========================
SENIOR MARKETING EXECUTIVE
==========================

Brand Growth Catalyst with a Record of Creating & Leading >$1B in Product Ideas & New Product Launches

CAREER OVERVIEW:

Innovation driver, breakthrough thinker, and turnaround expert with a CPG background spanning classical marketing roles with global brands. Integrated marketing professional who excels at leveraging consumer insights and innovating products that fuel record sales.

LEADERSHIP STYLE:

Action-focused cross-functional leader with a transparent and straightforward communications style. Culture champion and natural problem-solver who inspires teams to over-deliver. Lead by example to win. Promoted rapidly into increasingly responsible roles at a Leading CPG Company, as well as at GE Capital, and Mattel. Earned 2 MBAs in 2 different countries.

MARKETING RESULTS:

Forged and developed the brand team to create key firsts - Biggest Innovation. Grew brand 45%, exceeding category growth 15X over.

Reversed brand sales and profit declines for the first time in 7 years, converting brand's weakness to strength. Grew revenue +28% and exceeded category growth 10X.

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EXECUTIVE MARKETING ASSETS
==========================
Global Marketing & Innovation
Brand Growth & Awareness
Digital Marketing
Strategic Marketing Planning
Marketing Turnarounds
Pipeline Innovation
Integrated Marketing
Cost Containment
Multicultural Communications
High-Performance Team-Building
Sales & Market Share Gains
Stakeholder Management

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EXECUTIVE MARKETING ACHIEVEMENTS
================================

LEADING CPG COMPANY, CA [2004 - Present]

MARKETING DIRECTOR - VP Equivalent [2013 - Present]

Promoted to VP euivalent role to grow market share, sales, and profitability with a team of 15+ for a leading CPG companys $700M business. Built out a best-in-class innovation pipeline and laid the groundwork for 4X category gains over the next 3 years.

PORTFOLIO GROWTH STRATEGY DESIGN:

Overcame 1.8% category growth, developing organic strategy that paved the way for 20% 5-year gain.

* Crafted #1 category disruptor vision strategy to out-perform Top 5 category players by leveraging company's scale and strategic partnerships with out-of-home players to generate buzz.

INNOVATION PIPELINES:

Eliminated in-company brand competition and built out a new innovation framework on a limited budget by benchmarking best practices and focusing on key brand strengths. Instituted first-ever company brainstorming process.

* Strengthened innovation planning division-wide, championing a consumer focused innovation design. Forged 5-year innovation plans for 4 key brands with $500M in fresh ideas.

BRAND INNOVATION:

Built the business case and won C-suite buy-in for risky brand innovation. Led the launch of one brand with a first-ever Superbowl ad (lauded as most effective by AdWeek).

* Grew brand >45%, delivered $100M in sales (4x goal), and cultivated 2.5B earned impressions.

MARKETING ORGANIZATIONAL REVAMP:

Hand-picked for Marketing Leadership Team charged with redesigning marketing function enterprise-wide in tandem with CMO. Revamped roles, work flow, and focus to drive share gains in 60% of categories.

* Sparked a +60% engagement and enablement improvement, rebuilding team morale and communications.

BRAND PERFORMANCE REVERSAL:

Stemmed one brands YOY sales losses (-15%) by repositioning. Discontinued low-value SKUs to regain profit; reinstated spending with aligned communications to grow brand 3%.


MARKETING MANAGER  Director Equivalent [2010 - 2013]

Redirected brand portfolio and propelled to highest growth rate (8%) and profit (+ 100 BPS) - 3X the category average. Delivered 40% of the division's growth in a single year. Oversaw a team of 6, innovation, and communication for a $400M brand; selected as high-potential marketer
to lead Annual Marketing and Innovation Summits.

PRODUCT GROWTH:

Grew brand portfolio through a bold strategy to split into 2 separate brands to heighten sales and profitability. Built the business case; turned around portfolio to catalyze 8% growth and record profit.

* Reimagined one brand, converting weakness into strength to jumpstart record growth and profit for first time in 7 years. Crafted new packaging and digital advertising to showcase equities; delivered +28% category growth rate.

* Stimulated +3% sales and +20 BPS market share growth for one brand despite limited innovation potential. Elevated brand via a digital campaign.


INNOVATION MANAGER [2007 - 2010]

Surpassed category growth benchmark 3X over, revitalizing brand and setting the stage for future innovations. Led a team of 3.

NEW BUSINESS MODEL INNOVATION:

Created high-profile brand launch in concert with celebrity's estate to garner $40M in 1-year sales and the highest trial in the category.

* Overcame sustainability challenges in traditional markets by strategizing a new business model to position long-term growth via specialty store sales, premium rebranding, and retargeting for a new segment.

* Established brand as a masterbrand with its own merchandise and retail presence. Steered the launches of 2 new $60M platforms with $200M (+50%) in potential sales growth.


MARKETING ASSOCIATE [2005 - 2007]
INNOVATION ASSOCIATE  Foodservice[2004 - 2005]

Developed and tested beverage products and systems for Foodservice.

BRAND REPOSITIONING:

Identified fresh growth trajectory for brand, revamping positioning and launching limited edition flavors. Grew business $20M with +20 BPS market share.

NEW PRODUCT LAUNCH:

Tapped to guide next-stage development and launch of an innovative brand/toy combination; realized $10M (+1% growth) in sales. Led packaging and advertising design and orchestrated bundling of 6 US/Chinese components.

NEW PRODUCT DEVELOPMENT:

Halted beverage decline in restaurants and fast food chains, innovating a healthy juice-milk beverage system with 4 flavors. Led test market that delivered 20% first-year divisional growth; won national launch go-ahead.


BEIERSDORF, Wilton, CT & Mumbai, India [2003 - 2004 & 1998 - 2000]

ASSOCIATE PRODUCT MANAGER - NIVEA

Achieved 300% sales and 4% unaided brand awareness gains for Nivea Soap via new packaging and advertising for the brand portfolio. Led $50M Nivea for Men brand. Rose from initial management trainee sales role to brand management.

MARKET SHARE GAINS:

Captured category leadership and boosted market share 500 BPS, leading a Nivea for Men skin care line extension rollout in a market where 70% of purchases were made by women. Exceeded sales targets by 5%.

* Simplified packaging copy and shifted launch from TV to sampling spend in locker rooms, offices, and men's magazines.

==========================
EARLY ACHIEVEMENT SNAPSHOT
==========================

GE CAPITAL, Delhi, India [1 Year]
BRAND MANAGER - SBI CREDIT CARD

Initiated a 42% increase in sales for the $20M SBI Visa Classic Credit Card and improved profitability 10%. Designed aggressive grassroots consumer affinity and holiday promotions to reach Indian middle class. Won category leadership; recognized as largest Visa issuer.

MATTEL, Mumbai, India [1 Year]
BRAND MANAGER - BARBIE
Introduced the Barbie brand portfolio in India, including fashions and accessories.

=================
EXECUTIVE PROFILE
=================

EDUCATION:

MBA in International Brand Management
Thunderbird School of Business Management, Glendale, AZ
Earned 3.90/4.00 GPA; named to Beta Gamma Sigma Honor Society.

MBA in Marketing
Institute of Management Development & Research, Pune, India

BS in Chemistry
Garware College, University of Pune, Pune, India
Ranked #1 in class of 175.

COURSEWORK:
High Performance Leadership

LANGUAGES:
Fluent in English, Hindi, Marathi & Punjabi

AFFILIATION:
Network of Executive Women
National Confectioners Association
Association of National Advertisers

LEADERSHIP:
Led fundraising initiatives to alleviate premature births and promote the education of girls in India.

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