SVP, Transformation & Strategy

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Position
SVP, Transformation & Strategy
Location Confidential
Yes
Willing to Relocate
Yes
Industry
Advertising--PR--MarketReseach(Agencies)
Function
MARKETING-SERVICES-(Other)
Compensation
$200,000 to $400,000

Resume Summary
Versatile, high-energy executive experienced with designing and driving implementation of multi-platform digital solutions. Strategic problem-solver, developing & executing innovative solutions that drive million-dollar revenue increases. Well-versed in all deliverables on the Digital product roadmap. CRM, Loyalty, Marketing Technology, Transformational Leader

Resume Body      SVP, TRANSFORMATION & STRATEGY

SENIOR VICE PRESIDENT | STRATEGIC MARKETING EXECUTIVE
Growth Catalyst | Turnaround Architect | Value Creator
Versatile, high-energy executive experienced with designing and driving implementation of multi-platform
digital solutions. Strategic problem-solver, developing and executing innovative solutions that drive
multimillion-dollar revenue increases. Well-versed in all deliverables on the Digital product roadmap. Ability to
communicate at a detailed and at an executive level with strategic and tactical teams.
EXECUTIVE ACUMEN
Strategic Planning & Execution | Customer Relationship Management (CRM) | Project Management
P&L Management | Digital Marketing | Loyalty Marketing | Mergers & Acquisitions | Process Improvement
Account Management | Team Leadership & Development | Change Management | Product Development
PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS
XXXXX CONSULTING 2015Present
Owner | Client Partner
Founded the consultancy specializing in Loyalty, CRM, marketing, process, and digital transformation. Change
agent serving as interim CMO for startups, expansions, and turnarounds.
" Saved $2 million in annual costs and reduced risk for a multimillion-dollar business unit by rationalizing and
optimizing duplicate and outdated list management system for a leading marketing services provider.
" Subject matter expert guiding various investment and private equity groups on CRM, Loyalty, service
providers, market sizing, and industry direction.
XXXXXXXXX Texas 19962015
Repeatedly promoted to executive leadership positions of increasing responsibility. Leveraged expertise and
exceptional relationship management skills to retain existing clients and attract Fortune 500 accounts.
Captured major wins from competitors and achieved the highest levels of customer satisfaction.
Senior Vice President, Strategic Client Engagement (20132015)
Directed all account management strategies, operational planning and optimization, performance
management, and talent acquisition. Lead the requirements process through a matrix team of direct and
indirect reports in both technical and functional areas.
" Change agent turning around low performing client relationships. Collaborate with Product Management
teams and business stakeholders to resolve complex and challenging problems to optimize the digital
experience, developing and delivering innovative offerings to market.
" Achieved $4 million incremental revenue in first year by creating a new technology consulting practice
focused on Adobe Marketing Cloud offering direct services to Adobe and its customers.
Senior Vice President, Loyalty Products (20122013)
Leveraged expertise in large CRM-focused loyalty marketing platform solutions to help vertical leaders win
new business and manage challenging business situations.
" Designed and developed an enterprise-class digital Loyalty Marketing Solution instrumental in Epsilon
achieving multiple Leader ratings in Forrester Wave Loyalty Solution Provider Evaluations and reinforcing
Epsilons position as an industry leader.
" Optimized use of data, technology, and digital techniques to transform consumer experience, leading to
greater acquisition and retention of customers.
" Delivered best practices, governance expertise, and product knowledge to help brands leverage CRM
insights to change how they were operating.
Senior Vice President & Sector Leader, Loyalty Marketing (20052012)
Oversaw client services with a staff of 300 and $150 million P&L management for enterprise loyalty CRM
marketing database solutions for hospitality, financial services, consumer packaged goods (CPG), nonprofits,
and retail clients. Repeatedly called on to turn around underperforming and troubled large premier accounts.
" Led the digital product strategy for the company. Collaborated with business stakeholders and customers
to translate their needs into product requirements and manage the roadmap to meet business objectives.
" Realized double-digit growth and sustainable profitability over 10 years, optimizing P&L performance and
building high performance teams with members later promoted to leadership roles.
" Led reorganization and revitalization of a $35 million business unit post-acquisition. Established business
processes, instilled client focus, and achieved profitability within 12 months.
Instilled client focus via ongoing formal client satisfaction survey process with executive
escalations, ongoing process improvements, incentive compensation, and P&L management.
Cut costs by eliminating 65 contract positions and developing team level efficiency managing
demand pipeline.
" Achieved more than 4 high-risk wins per year, each Total Contract Value (TCV) greater than $50 million for
three consecutive years, outpacing previous years.
" Won a loyalty program for a Fortune 50 financial services leader, the largest and most important deal at
the time. Captured over 50% of annual revenue from a leading competitor with a customized platform and
successful conversion.
Vice President & General Manager (20002005)
Provided leadership and innovation to sell and manage deployment of large-scale loyalty CRM database
integrations and interactive websites for partner clients. Designed and offered additional services including
omni-channel marketing strategies, creative analytics, email, and website hosting services.
" Generated over $16 million in incremental revenue for client in year one and $7 million per year in
business for Epsilon after building a national CRM platform for a leading retailer to enable targeted
subscription management and mailing support for more than 1,600 North America locations.
" Redesigned an ineffective CRM solution for a global non-profit client, repairing client relationships and
restoring confidence by developing a customized solution.
" Evolved an interactive and scalable loyalty CRM website and database platform supporting a Fortune 500
hospitality clients transition from one to nine brands.
Director, Database Marketing (19961999)
Led interactive websites and loyalty-focused CRM system integrations project/account management services.
" Achieved over $260 million annual revenue by building industry-leading Loyalty Marketing practice from
the ground up into an industry leader. Established standards for people, processes, products, and
technology company-wide. Created conceptual design to reflect the evolving needs of loyalty marketers
addressing the Internet, need for Omni channel marketing, and availability of lower cost infrastructure.
" Constructed RFP response that led to hospitality client win, managed client onboarding, and build out of
the project team that delivered the project.
" Created specifications, led JAD sessions, project management, and program operations; developed and
executed test plans, and served as the key client liaison for the first ten years of the relationship.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Bachelor of Science (B.S.)

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SVP, Transformation & Strategy

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Debugging Information
ColdFusion Server Enterprise11,0,19,314546
Template /ResumeDatabase/SiteMapping_index_byFunction.cfm
Time Stamp 23-Jan-22 02:11 AM
Locale English (US)
User Agent ColdFusion
Remote IP 192.168.1.49
Host Name 192.168.1.49


Execution Time

Total TimeAvg TimeCountTemplate
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/Application.cfm
0 ms0 ms1top level D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\SiteMapping_index_byFunction.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/act/SiteMapping_indexAct.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/inc/SiteMapping_resumeResultDetailInc.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/lcl/spSelectIndustriesAndPositionsByResumeID.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/lcl/spSelectResumeByResumeID.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/execLoggedOff_SITEMAP.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/site.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/sitemapping_resume_index_header.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/sitemapping_site.cfm
0 ms STARTUP, PARSING, COMPILING, LOADING, & SHUTDOWN
0 ms TOTAL EXECUTION TIME
red = over 250 ms average execution time


Stored Procedures

SelectPostedResumeByResumeID (Datasource=RiteSite, Time=0ms) in D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\lcl\spSelectResumeByResumeID.cfm @ 02:11:30.030
    
parameters
typeCFSQLTypevaluevariabledbVarName
 IN CF_SQL_VARCHAR FXH9UHX9925B  
 IN CF_SQL_INTEGER 1003  
    
resultsets
nameresultset
 rsSelectResumeByResumeID_1 1
 rsSelectResumeByResumeID_2 2
 rsSelectResumeByResumeID_3 3
 rsSelectResumeByResumeID_4 4
SelectIndustriesAndPositionsForResume (Datasource=RiteSite, Time=0ms) in D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\lcl\spSelectIndustriesAndPositionsByResumeID.cfm @ 02:11:30.030
    
parameters
typeCFSQLTypevaluevariabledbVarName
 IN CF_SQL_VARCHAR FXH9UHX9925B  
    
resultsets
nameresultset
 rsSelectResumeByUserIDAndConceal 1


Scope Variables

Application Variables: applicationname=RiteSite 
CGI Variables: AUTH_PASSWORD= AUTH_TYPE= AUTH_USER= CERT_COOKIE= CERT_FLAGS= CERT_ISSUER= CERT_KEYSIZE=128 CERT_SECRETKEYSIZE=2048 CERT_SERIALNUMBER= CERT_SERVER_ISSUER=C=US, O=DigiCert Inc, CN=DigiCert TLS RSA SHA256 2020 CA1 CERT_SERVER_SUBJECT=C=US, S=Louisiana, L=LaPlace, O=Ritesite Custom Career Services Inc, CN=www.ritesite.com CERT_SUBJECT= CF_TEMPLATE_PATH=D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\SiteMapping_index_byFunction.cfm CONTENT_LENGTH=0 CONTENT_TYPE= CONTEXT_PATH= GATEWAY_INTERFACE=CGI/1.1 HTTPS=on HTTPS_KEYSIZE=128 HTTPS_SECRETKEYSIZE=2048 HTTPS_SERVER_ISSUER=C=US, O=DigiCert Inc, CN=DigiCert TLS RSA SHA256 2020 CA1 HTTPS_SERVER_SUBJECT=C=US, S=Louisiana, L=LaPlace, O=Ritesite Custom Career Services Inc, CN=www.ritesite.com HTTP_ACCEPT= HTTP_ACCEPT_ENCODING=gzip,deflate HTTP_ACCEPT_LANGUAGE= HTTP_CONNECTION=close HTTP_COOKIE= HTTP_HOST=www.ritesite.com HTTP_REFERER= HTTP_URL= HTTP_USER_AGENT=ColdFusion LOCAL_ADDR=www.ritesite.com PATH_INFO= PATH_TRANSLATED=D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\SiteMapping_index_byFunction.cfm QUERY_STRING=mode=detail&ResumeID=FXH9UHX9925B&executive=resumes&FunctionID=0&start=1&SITE_MAP_RESUMES_FILE=&SiteMapFunctionName=Marketing&RequestTimeout=999999 REMOTE_ADDR=192.168.1.49 REMOTE_HOST=192.168.1.49 REMOTE_USER= REQUEST_METHOD=GET SCRIPT_NAME=/ResumeDatabase/SiteMapping_index_byFunction.cfm SERVER_NAME=www.ritesite.com SERVER_PORT=443 SERVER_PORT_SECURE=1 SERVER_PROTOCOL=HTTP/1.1 SERVER_SOFTWARE=Microsoft-IIS/8.5 WEB_SERVER_API= 
Cookie Variables: CFID=2329016 CFTOKEN=795ec1e979710195-3BE71B88-C440-9F59-89EDBA51CD92191B 
Server Variables: coldfusion=Struct (10) os=Struct (5) 
Session Variables: cfid=2329016 cftoken=795ec1e979710195-3BE71B88-C440-9F59-89EDBA51CD92191B jobrecon=0 reconwindowsame=1 resultsperpage=20 rsdirectonly=0 rsjava_ok=1 rswindowsame=1 sessionid=RITESITE_2329016_795ec1e979710195-3BE71B88-C440-9F59-89EDBA51CD92191B urltoken=CFID=2329016&CFTOKEN=795ec1e979710195-3BE71B88-C440-9F59-89EDBA51CD92191B 
URL Parameters: FunctionID=0 RequestTimeout=999999 ResumeID=FXH9UHX9925B SITE_MAP_RESUMES_FILE= SiteMapFunctionName=Marketing executive=resumes mode=detail start=1 
Debug Rendering Time: 16 ms