Product Management & Marketing Executive

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Position
Product Management & Marketing Executive
Location Confidential
No
Location
Minnesota
Willing to Relocate
Yes
Industry
Computers-Software&Consulting
Function
MARKETING/Advertising/MarketResearch
Compensation
$150,000 to $300,000

Resume Summary
Accomplished product, marketing and corporate strategy executive in large corporations and technology start-ups. Connects market-driven strategy with team execution, tenaciously drives for results. Data-driven decisions, $200MM P&L, consistently exceeds plan. Known for best practices, trust & cross-functional accountability.

Resume Body      PRODUCT MANAGEMENT & MARKETING EXECUTIVE

Sr. Director / VP
Strategic Planning " Product Management " Marketing " M&A Diligence

Accomplished executive with experience leading product management, marketing and corporate strategy functions in both large corporations and start-up technology companies during all phases of product and company lifecycles. Leads growth by connecting market-driven strategy with team execution and tenaciously driving for results. History of data-driven decisions with $200 Million P&L responsibility and an unbroken track record of exceeding plan. History of establishing product management and marketing best practices to increase profitability while fostering collaboration, trust & cross-functional accountability. Known for unique combination of strategy and detailed execution focused on the bottom line, and for diligently motivating teams to deliver.
Core Competencies

-Product & Marketing Management
-Software as a Service
-Cross-functional Collaboration
-Product Innovation & Development
-Team Building
-M&A Planning & Diligence
-P&L Management
-Segmentation & Branding
-Corporate Strategy
-Lifecycle Management
-Marketing Communications & PR
-Global Strategic Alliances

PROFESSIONAL EXPERIENCE
MarketView Consulting, Hastings, Minnesota
Managing Director, 2016Present
Consultant to help companies increase margins & revenue by closing strategic gaps in product management and marketing.

Key Achievements:

-Led up-market product & business strategy development for executive team of $40 million SaaS company.
-Identified strategic product and marketing gaps for Education SaaS company to enable CEOs org. planning.


Vista Equity Partners Consulting Group, Chicago, IL
Director of Product Program Management, 20152016

Advised VP & C-Level executives of portfolio companies for adoption of product management best practices to increase company valuations. Vista is worlds #1 ranked PE firm, worth over $15 billion and owns numerous B2B SaaS companies.
Recruited to enable transformation of Vistas portfolio companies by advising product management executives for best practices. Examples  Strategic Roadmaps, Market Knowledge Process, Best Practices Assessment, Pricing, Go-To-Market. Also managed Pragmatic Marketing program to develop product management competency.

Key Achievements:

-Created repeatable methodology to more quickly identify value-creation gaps in product management.
-Guided PM executives for successful development of strategic & metric-driven roadmaps for board review.


Deluxe Corporation, Shoreview, Minnesota
Director of Business Management Solutions, 2013  2015

Managed growth strategy and P&L for $1.6B provider of payment, marketing and business products for small bus. & banks.

Managed $200 Million P&L. Led cross-functional teams to develop transformational SaaS product line growth strategy, including marketing research, segmentation, messaging, sales conversion testing, financial modeling, design, and planning for go-to-market strategy & execution. Identified M&A target, worked with CEO to test viability.

Key Achievements:
-Strategy endorsed by supervisor and executive board  described as the only truly new solution offered.
-Exceeded plan by 3% both years for $200 Million P&L.


Thomson Reuters  Elite Division, Eagan, MN
$13 Billion provider of intelligent information for the legal, financial, scientific, healthcare and media markets.

Global Director of Corporate Strategy, Mid-Market, Elite Software Division, 20112012
Developed global mid-market penetration strategy for the legal software division
Selected by COO to develop global strategy to penetrate $250MM mid-sized law firm market by leveraging acquisitions, internal structure, and market solution gaps. Analyzed needs of existing customers and the market overall, and assessed the opportunity for international market expansion.
-Results used to inform mid-market expansion plans, and the retention & migration of existing customers.

Segment Director, Product Management and Marketing Strategy, Elite Software Division, 20042011
Led product management, marketing and partner development for the ProLaw business within Thomson Reuters Elite

Recruited to establish team and best practices for acquired ERP software company. Responsible for P&L and direct reports for product management, marketing and partner development, and assisted GM in a COO-like capacity. Influenced & directed 15 managers from all cross-functional teams. Led all aspects of the product lifecycle, marketing strategy & execution, and played key role in establishing strategic partner ecosystem. Developed long-term growth strategy including all financial, business model and cross-functional execution planning. Identified SaaS company acquisition to accelerate growth strategy, including M&A due diligence, business model and financial rationalization.

Key Achievements:
-Key role transforming business from being unprofitable to having highest margin & OI in the division.
-Successfully led adoption of best practices for marketing, product and lifecycle management across business unit.
-Exceeded P&L target every year since 2006, and increased retention to 93%.
-60% increase in marketing lead generation, driven by metrics & accountability tracking.
-Convinced CEO to pursue SaaS company acquisition in support of long-term growth strategy I developed.
-Transformed culture to prioritize market needs over special interests. Used data to focus maintenance spend  resulting in lower costs & higher quality, and 25% increase in new product development without increasing budget.
-Selected for talent management program for high potential executives, and a company-wide software task force.
-Led large cross-functional team to successfully replace and monetize a major software platform.


Strategic Marketing Manager and Product Manager, FindLaw Division 20022004
Managed cloud product and strategic marketing for FindLaw, $150 million provider of internet marketing for law firms.

Hired to accelerate growth for an extranet solution for law firms. After demonstrable success, promoted to help develop a new market-driven value proposition, segmentation and go-to-market approach for the core FindLaw business. Responsible for FindLaws Consumer and Business segments.

Key Achievements:

-Achieved segment growth of 40%.
-Segmentation & packaging approach was later used throughout legal division as model for success.
-Increased product sales 186% and reduced costs by over 50% by renegotiating strategic partner agreement.

Agiliti SaaS Enablement, Bloomington, MN

Sr. Product Manager, 2000 2002
Defined SaaS enablement solution for Microsofts Great Plains ERP software, and managed strategic partnership.

Established new product including marketing, pricing, development, cross-functional management & strategic relationships. Partnered with INTEL for Education SaaS enablement, invited as guest speaker at their CEO Summit.

Key Achievements:
-Promoted to senior role within nine months.
-Named Top Strategic ASP Partner by Microsoft Great Plains
-Published author on SaaS enablement in SIAA Journal.

Coda Music Technology, Eden Prairie, MN
Leading provider of music technology for musicians and music educators in the U.S. and 32 countries.

Sr. Brand Manager, 19972000
Responsible for marketing, product and channel managers, and led U.S. and international distribution in 33 countries.

Sr. Product Manager, 19941997
Promoted following successful product launch, direct reports included Marketing Asst. and Trade Show Manager.

Product Manager, 19931994
Led teams for development, launch and adoption of new-to-the world product for music educators called SmartMusic.

Hired to manage development and launch of a new-to-the-world product line called SmartMusic, then assumed responsibility for a variety of management roles in product, marketing and channel development. Responsible for P&L at the contribution margin level for software products targeting the education and consumer markets.

Key Achievements:
-For core product line, achieved leading global market share, and increased international sales 15%.
-Achieved >90% awareness & adoption of new-to-the-world SmartMusic product in 35 U.S. states & Canada
-Key role in successfully creating global distribution channel of 250 dealers & distributors.

Early Career Note: After receiving MM degree from Northwestern and teaching HS, was Asst. Professor at the University of ND, Chairman of All-State Music Educators organization, and Community Coordinator for state of ND where I collaborated with city leaders to leverage national, state & local funding. While getting MBA, was a Financial & Marketing Analyst for Pillsbury and Graduate Assistant for the Carlson School Dept. of Strategic Management.

Education

MBA in Marketing and Finance " University of Minnesota  Carlson School of Management, Minneapolis, MN
Master of Music, Performance and Conducting, Northwestern University, Evanston, IL
BS and BA, Music Education and Performance, Moorhead State University, Moorhead, MN
Certifications and Courses: Certified in Pragmatic Marketing and ITIL; Thomson Reuters Exec. Development Program; Market-Driven Strategy Methodology (Reinventures, LLC); Product Management Best Practices (Sequent Learning)

Community Affiliations

-Founder & chairman of successful grass roots effort to build Pavilion and Amphitheater on the Mississippi. Collaborated with city and state leaders, corporations, philanthropic organizations and Rotarians (2012  2016)
-Board Member, Hastings Area Rotary, MN (2007  Current)
-High School Education Volunteer (2002  2015). Led student group from ground level to national championship.

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