MAGGI R. FINLAYSON
25 Grand Street, Unit 104
Norwalk, Connecticut 06851
maggifinlayson@aol.com
203.354.9380; 203.918.0133
SUMMARY OF QUALIFICATIONS
Results-oriented professional with 15 years of experience managing advertising, marketing, branding, publishing, event planning, promoting, writing and researching. Master of Business Administration with concentrations in Marketing and International Business coupled with double-major Bachelor of Arts in Creative Writing and Literature with a minor in Spanish.
* Extensive experience in client relationship and account management, sales forecasting, strategic and financial planning. Highly perceptive of, and responsive to, customer and business needs.
* Excellent communication, interpersonal and presentation skills.
* Keen organizational and time- and resource-management skills.
* Inspiring managerial leadership and team-building abilities.
AREAS OF EXPERTISE
* Marketing
* Client Management
* Event planning
* Communications
* Writing and Editing
* Financial Planning
* Budgeting
* Online Branding
* Social Media
* Advertising
* Analytics
* International Marketing
* Publishing
* Promotions
* Public Relations
* Team Management
* Brand Management
* Research
* Customer Relationship Marketing
* Direct Mail
* Creative Direction
* Project Management
HIGHLIGHTS
* Designed logoed products to enhance show presence, resulting in sales increase of $450,000+.
* Created e-commerce store featuring logoed goods; store achieved first-year sales of $10,000+.
* Conceived online ad campaign which increased revenue by 75%; increased website traffic 50%.
* Pursued tactics to improve sales, determined sales obstacles and resistance and implemented trade-out agreements which developed relationships and increased visibility while staying under budget.
* Planned and monitored marketing budget of $1 million and advertising budget of $7 million.
CAREER PROGRESSION
Irving Levin Associates, Inc., Norwalk, Connecticut
2012-Present
Marketing Manager
Irving Levin Associates is the leading publisher of merger and acquisition data on the seniors housing and health care industry. For over 60 years, Levin Associates has provided investors, senior care providers and health care executives with timely, accurate and reliable market intelligence, as well as information on growth strategies and best practices.
Management
* Mentors and leads a team of four support personnel to achieve corporate goals while maintaining deadlines.
Partnership Development
* Develops and maintains advantageous partnerships that further the companys reach in the industry.
Sales Support
* Serves as liaison between sales, accounting and production departments.
* Aids sales representatives in creating media programs, research studies and added-value to increase sales.
Marketing
* Develops materials that maintain brand image, including house ads, press releases, direct mail, media kits and online ad campaigns.
Centenary College, Parsippany, New Jersey
2009-Present
Adjunct Professor, Business Department
Centenary offers a range of undergraduate, graduate and professional programs as well as non-degree courses for professional and personal development, at multiple regional campuses, as well as online.
* Teaches online classes to both undergraduate and graduate students. Experience with Blackboard and Moodle. 30+ semester hours in the following classes:
o Principles of Marketing
o Individual & Team Management
o Marketing Research
o Sales & Sales Management
o Global Business Environment
o Advertising Management & Integrated Marketing Communications
o Marketing Management
o International Marketing Management
o Problems in Marketing
Flying Magazine, New York, New York
1999-2011
A Publication of Bonnier Corporation
Marketing Director: 2005 2011
Advertising Manager: 2002 2004
Advertising Coordinator: 2001
Advertising & Sales Support Assistant: 1999 2000
Bonnier Corporation is one of the largest consumer-publishing groups in America, and with 50 special-interest magazines and related multimedia projects and eventsit is the leading media company serving passionate, highly engaged audiences.
Management
* Hired, trained and mentored a team of six to achieve and exceed corporate goals while maintaining deadlines.
Sales Support
* Served as liaison between internal departments and clients, maintaining collaboration with management.
* Sought methods to provide excellent customer service by going beyond company requirements.
* Aided sales representatives in formulating marketing programs, product positioning, online exposure, marketing research studies and added-value programs to increase sales and commissions.
Marketing
* Developed materials maintaining brand image, including press releases, newsletters, direct mail, media kits, online ad campaigns and an eCommerce store.
Event Planning
* Managed 10+ annual shows; strengthened customer base, increased profits and gained market share.
* Coordinated sales meetings and trips, negotiated pricing and created signage while staying under budget.
EDUCATION
University of Connecticut, Stamford, Connecticut
Master of Business Administration (Dual Concentration), 2007
Pacific University, Forest Grove, Oregon
Bachelor of Arts, English and Creative Writing (Double Major), 1999
LANGUAGE SKILLS
Conversational Spanish (Fluent)
French (Intermediate)
TRAINING
* The Managers' and Supervisors' Conference, SkillPath Seminar
* Event Marketing for Magazines, M10
TECHNICAL SKILLS
* Proficiency in Microsoft Word, Excel, Access, Outlook, and PowerPoint
* Strong skills in Salesforce.com, Drupal, Constant Contact, Magnet Mail, ACT!, JMP, and SPSS Clementine |
