Greater Atlanta, GA
email@example.com " www.linkedin.com/in/roybarudin
MARKETING MANAGEMENT and CLIENT SERVICE PROFESSIONAL
Strategic Planning, Customer Marketing, Activation, Business Development
Uniquely experienced on corporate, agency and entrepreneurial sides of business. Passionate, talented and accomplished B2C and B2B marketing and client service leader. Opportunity identifier, problem solver, relationship builder. Proven ability to increase revenues and profitability, build brands, and lead effective teams across multiple verticals (Sports, Entertainment, Lifestyle, CPG, Retail, Television, Radio, Health & Wellness, Financial Services). Skilled at recommending and implementing media-agnostic strategies that motivate customers along the path-to-purchase.
ü Strategic Planning
ü Client Management
ü Business Development
ü Creative Development
ü Retail Activation
ü Promotion Planning
ü Experiential Marketing
ü Integrated Marketing
ü Partnership Development
ü Entertainment, Sports &
ü Product Development
ü Sponsorship Planning
ü Content Development
ü Contract Negotiation
ü Digital/Social Media
ü Syndicated Data Usage
Creatalytic Marketing, Atlanta, GA 2007- 2013, 2016 - present
MANAGING DIRECTOR, MARKETING and SALES
Integrated brand communications consultant to corporations, SME and strategic marketing agencies. Experienced at utilizing insights and research to strategize, plan, create, sell-in to all levels of management, activate and manage all elements of the path-to-purchase. Work developed for Alice Travel, Highlights, Radioactive Broadcasting Company, Aspen Marketing, Ralston Foods, Buzztime, Championship Group, Sports Legends Challenge, Media Logic, Derrynane LLC, Alchemy 3.
" Served as Sr. Director of Marketing for start-up company that was 5 months behind in developing their public launch plan. Wrote marketing plan to include launch media plan, sourced, negotiated and purchased digital/radio/TV media, managed media partnership process that generated over $1.5 million in media value, identified leverageable marketing partner assets, and established a marketing department with 3 direct reports.
" Took account leadership role in developing multiple brand-building, agency revenue-generating and strategic business-building initiatives. Used consumer insights and syndicated research to drive sales and consumer engagement utilizing Customer Marketing, Experiential, CRM, Digital/Social Media, Hispanic, Partnerships and Sampling.
" Developed strategic promotion partnerships for long-standing client that generated 4.3 million units in incremental volume and helped them become a strategic business partner and not just a vendor.
Litton Entertainment, Atlanta, GA 2013 - 2016
DIRECTOR OF CORPORATE PARTNERSHIPS
Client Service, sales and marketing executive responsible for developing strategic marketing partnerships and sponsorship programs for brands utilizing Litton's television programming on ABC, CBS and the CW. Generating revenue through the creation of new television series, branded content integration and product development to leverage Litton's intellectual property.
" Negotiated multi-year deals with multiple intellectual properties to develop new television series and revenue streams generating $13.6 million in revenue, surpassing sales goal in year one by 17%, year two by 45% and year three by at least 26%.
" Collaborated and developed relationship with an Emmy Award-winning TV host to leverage intellectual property to create a mid six-figure advance publishing deal and other potential future revenue streams.
" Developed concept for a new revenue source which promoted companys programming block and hosts.
Championship Group/Elliott Products, Atlanta, GA 2002 - 2007
MANAGING DIRECTOR and SENIOR VICE PRESIDENT, MARKETING & SALES
Leader of team that concepted, developed, launched, sold-in and brand managed a new snack food line based on a celebrity athlete. Also directed day-to-day agency management for sports & lifestyle strategic marketing agency and played major role in account service for several key clients. Member of new business development team. Supervised staff of 3 senior executives, 1 project manager, and 1 executive assistant.
" Extended agencys scope-of-work and revenue by developing relationships with non-primary marketing and sales contacts. Based on consumer insight and syndicated data, recommended ROI driven consumer and customer marketing programs that generated millions of dollars of incremental revenue and helped obtain product distribution.
" For new product line, developed marketing plan, set brand standards, identified co-packers, P&L, pricing, packaging, research, point-of-sale, merchandising, broker hiring/firing, made initial sales presentations to retailers/wholesalers/distributors, trade show participation, and more.
" Facilitated millions of dollars of incremental revenue for client by developing retailtainment based Wal-Mart shopper marketing programs.
" Actively involved in company winning $1.25 million in new promotions business.
Idea Connections, Atlanta, GA 2001
Lead engagement and relationship manager for strategic promotional marketing agency. Directed Atlanta office and supervised 6-person team. Formulated strategic promotion initiatives for 2 key Kodak product lines. Managed strategic planning, conceptual development, budgets, proposals, and creative direction. Improved exposure at brand planning meetings.
Ryan Partnership, Atlanta, GA 2000
Lead engagement and relationship manager for Atlanta office of market leading strategic promotional marketing agency. Supervised team of 3. Led development of $3 million customer marketing plan for Pillsbury, targeting multiple retail accounts. Oversaw strategic planning, sponsorship review, conceptual development, business development, budgets, proposals, concept presentations, and creative direction. Managed account group training.
" Established trusted relationship with key decision makers which allowed my team to set the customer marketing best practices benchmark for a major retail customer.
IHeart Media, Richmond, VA 1994 - 1996 & 1998 - 2000
DIRECTOR OF PARTNERSHIP MARKETING, 5 Radio Stations
Non-traditional revenue sales leadership role for radio and entertainment company by developing trusted relationships with local market retailers and organizations. Penetrated new clients via innovative strategies and grassroots business and customer marketing programs. Developed concepts and proposals, negotiated agreements, and managed the activation. Carried out sales training and formulated incentives.
" Developed customer marketing program for leading retail chain that utilized a fully integrated media platform to put focus on a key health and wellness initiative and partnered with national brands to reinforce their community-minded positioning.
" Produced 240% increase in local market revenues during 2-year period
" Earned 3 Employee of the Month awards for Outstanding Achievement.
Bachelor of Business Administration - Marketing (with Honors)
Isenberg School of Management, University of Massachusetts, Amherst, MA
" Developed one-of-a-kind product for the repair of broken, cracked or bent window blind slats.
" Launching unique eco-friendly health & wellness protection service to mitigate germs on hard surfaces.
" High School Football Official for 19 years, Georgia ASPCA, Meals On Wheels, DECA Judging