SUMMARY
** Results driven market analysis executive with many years of experience in trade association, data sup-plier, consulting, and corporate research organizations ** Hands-on thought leader as well as manager, strong client management, business development skills, P&L management, staff management ** Experi-enced in high tech, telecom, insurance, healthcare/pharmaceuticals, and banking sectors ** Ph.D., Psy-chology ** Member of the American Marketing Association and the American Psychological Association
EDUCATION
Michigan State University, Ph.D., Educational Psychology
New York University, Stern Graduate School of Business Administration, Post-Graduate Program
University at Buffalo - The State University of New York, B.A., Psychology
EXPERIENCE
Market Research & Analysis Consulting
Riverview, Florida and Hillsborough, New Jersey
Executive Consultant, Market Research (2009-Present)
Client and business development for market research and analysis supplier
Prospecting, proposal development, negotiation, Fortune 100 client relationship management
Design and analysis, PPT reporting for Fortune 100 clients including a major insurance carrier as an independent consultant impacting $100 million revenue
Projects included brand tracking, brand health, brand equity and strategy.
BehaviorMatrix
Blue Bell, Pennsylvania
Vice-President, Market Research (2012)
Founded and developed the digital media market research organization and established structure within a start-up company
Led development of market research process, analysis, reporting for digital media analytic products: Emotional Indexes, EmScape, EmPower Reports
Designed, collaborated, and implemented interdepartmental work flow process
Executed and supervised digital media research among transportation, pharmaceutical, energy client base for Fortune 100 clients impacting revenues of $1 billion
Projects included impacts of digital media on brand strategy, health, and communications strategy
Hired, managed, and mentored team of analysts and budget.
Direct Marketing Association
New York, New York
Vice-President, Research and Market Intelligence (2007-2009)
Defined and delivered the overall business strategy, P&L, and portfolio of $1+ million. Cut costs 50% and improved ROI. Partnered with Marketing, Sales, Membership and other business units to deliver on overall corporate revenue of $30 million.
Designed and executed primary research and competitive intelligence projects including market seg-mentation and branding for global insurance carriers that impacted marketing planning for multi-million dollar health insurance and identity theft insurance products
Extended DMA's business to international markets with a $1 million proposal for Middle Eastern Eco-nomic Impact Analysis. Developed business relationships and revenue sharing agreements with pub-lishers with a potential to grow over all revenue 50%
Created and launched new products (virtual seminars, database, electronic publications) that pro-duced more than 50% of revenue
Partnered with Marketing Communications to design effective email and direct mail promotions that increased revenues of $1 million per year
Published DMA's first and widely quoted report on mobile marketing
Partnered with Government Affairs in research supporting direct marketing industry lobby
Served as the DMA's thought leader for research and interface with media. Quoted in trade publica-tions and The New York Times
Designed DMA's customer loyalty membership survey that provided a dashboard of metrics to im-prove business performance and membership retention
Moderated focus groups to provide insights for new product development worth $1 million
Mentored internal staff of seven researchers that produced over twenty publications annually.
NPD Group
New York, New York
Director, Wireless Primary Market Research (2005-2006)
Launched and grew $2.0 million primary research for the Wireless practice, with state-of-the-art methodology for new syndicated and custom products that were purchased by financial services, hardware, application developers, and mobile carriers
Developed sample frame for monthly surveys of 12,000 completes
Produced syndicated wireless industry trackers (new purchase, embedded base, content) and cus-tom research products including market segmentation and branding (fast follow-up, topical reports in-cluding Mobile Games, Ringtones, Camera phone, Japanese vs. US Wireless Market) generating most of the revenue for the business unit
Led cross-functional teams across all levels of management and staff. Interfaced and managed rela-tionships with clients (wireless carriers, handset manufacturers, content providers), industry analysts, panel management and operations, IT teams.
Budco-Enterprise Marketing Solutions/The Janus Group
Piscataway, New Jersey
Director, Market Research & Analytic Consulting (2002-2004)
Established and grew $500 K+ telecom and high tech market research consulting practice and online products
Developed proposals and executed primary market research and industry analysis including project management, multivariate analysis, reporting, and business development for Fortune 100 clients im-pacting $1 billion revenue
Effectively served as the primary client relationship manager for projects in the research practice
Projects included: Brand Value, Health, and Strategy, Communications Strategy, Consumer Value, Loyalty, and Advertising Effectiveness, Market Segmentation, Online Research Panel, Customer Re-tention Analysis, Customer Relationship Management, New Customer Care and Satisfaction Track-ing, Yield/Loss, Sample Development and Management, Competitive Intelligence
Saved over $100K per year by using secondary data to supplement findings from primary market re-search
Made effective presentations with compelling recommendations to upper management that produced over $25 million per year for clients
Hired and trained staff of varying experience and expertise.
Harte-Hanks Market Intelligence
San Diego, California
Senior Manager, Research Consulting (1997-2001)
Re-established and invigorated primary market research and industry analysis for Fortune 100 tele-com, high technology, and financial services
Won back a former global telecom client that produced $1 million revenue annually
Generated $2 million+ in new custom research business with successful proposals
Established reputation as a thought leader for data services market analysis with Fortune 100 clients
Saved the company over $20K per year by training existing survey staff in telecom concepts
Made effective presentations with actionable recommendations and decision support that produced $2 million new revenue with follow-on engagements
Major projects included: multi-service data product market share analysis/market segmentation for a major communications carrier, share of wallet analysis for a major communications carrier, customer value and loyalty research, customer scoring and profiling for communications equipment manufac-turers, segmentation, developed content for web based communications industry information prod-ucts. Results used to: evaluate performance of product managers, modify marketing strategies, and generate sales leads.
Telcordia Technologies
Red Bank, New Jersey
Senior Manager, Market Research (1995-1997)
Manager, Market Research (1987-1995)
Provided telecom carriers with strategic market/business analysis, primary market research and seg-mentation analysis, branding, competitive analysis for multi-million dollar B-to-B and B-to-C data, voice, and video services
Won research contracts with carriers based on successful proposals for $1 million plus annually
Provided strategic analysis that was used by an international carrier to implement a new product of-fering worth $ 10 million+ annual revenue
Promoted to Senior Manager in 1995 with increased staff and budget responsibility. Hired, trained, and managed staff of market research managers, consultants, and suppliers. |
