Director of Marketing

Background and acheivements of this Marketing Executive are shown. Contact information is confidential. To reach this person, use the link from Marketing Executive talent bank at the conclusion of the resume. Click HERE for more information, jobs, and resumes.

Position
Director of Marketing
Location Confidential
No
Location
South Central USA
Willing to Relocate
Yes
Industry
Consumer-Electronics
Function
MARKETING/Advertising/MarketResearch
Compensation
$150,000 to $300,000

Resume Summary
Accomplished marketing leader with a proven track record marketing products globally and product line management. Extensive skills encompassing product and creative marketing, strategic planning & execution, new product development, pricing strategy, high-impact presentations, market research/competitive intelligence, and revenue forecasting.

Resume Body      DIRECTOR OF MARKETING

DIRECTOR OF MARKETING
PRODUCT MANAGEMENT " GLOBAL MARKETING STRATEGY " PRODUCT DESIGN

- Results driven professional with a successful track record reflecting strong leadership, management skills, prioritization, product & business development and technical expertise.

- Reputable for strong communication, language and presentation skills with a keen aptitude for definition of product strategies and roadmaps, features, requirements, business cases, marketing & pricing plans and go-to-market launch.

- Combine International experience with strategic marketing and business development culminating in proven success winning and supporting customers and increasing revenue.

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Areas of Expertise
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Product Marketing " Strategic Planning & Execution " Product Design " Product Line Management " New Product Development " Market Research / Competitive Intelligence / Customer Insights " Revenue Forecasting " High-impact Presentations " Brand Messaging / Brand Recognition

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PROFESSIONAL EXPERIENCE
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DIRECTOR OF TECHNICAL MARKETING

Directed product marketing for a new emerging product line to compliment its core business and expand the companys market opportunities and revenue. Oversaw a global product marketing team in the development and implementation of collateral, pricing strategy and sales support training and programs. Conducted in-depth analysis on new and existing markets, market trends, and the competitive landscape.

Collaborated with 4 departments and executives to successfully develop and implement marketing plans that resulted in increased sales of $3.5 million in a new emerging market.
Developed marketing strategies and presented to executives, securing commitments and support for a product line of 3 products.
Established strong relationships with customers to obtain a thorough understanding of the target market and users to drive marketing strategies and promotions.
Spearheaded thorough market analysis and customer validation of products to improve results of our product and sales strategy. One such market analysis initiated a new marketing strategy to drive new product development, positioning, and branding to expand into a higher growth market.
Implemented successful business strategy development and management culminating in new markets and impressive growth in revenue, customer base and product development.
Directed product war rooms to coordinate marketing and sales teams covering product strategy, realization reviews and strategic projects.
Developed and continually updated product launch documents such as sales playbooks to align sales and marketing to focus efforts and sharpen skills across both organizations. Resulting playbooks served as reference tools helping the sales organization adjust their approach to the circumstances of specific opportunities they find themselves in with the product and competition.

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Vice President, Technical Marketing and Sales

Reported directly to the CEO and acted as the primary leadership force for the marketing and sales organizations for North America and Asia Pacific. Identified revenue opportunities with new and existing customers. Structured strategic proposals, negotiated business terms, and closed purchase orders. Broad scope of responsibilities including strategic market planning, business development, sales forecasting and pipeline development, pricing, training and personnel world-wide.

Led the development and implementation of marketing strategies and plans to achieve consistent sales growth with a small salesforce. During this time, marketing played a key role in driving sales growth through successful out-performance of larger competitors.
Propelled account base 400% fueling company growth and revenue.
Expanded customer base substantially in North America and Asia during tough market and economic times.
Implemented successful marketing and business strategy development, culminating in new markets and impressive growth in revenue, customer base and product development.
Established strong relationships with executives of large Tier 1 customers world-wide through strong pre- and post-sales management and networking.
Elevated market awareness and business development of Duolog Technologies through strategic marketing communications, conferences and continual competitor analysis.

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Director of Applications and Services

Primary leadership force for the sales, technical marketing, product applications and services side of the business globally. Promoted in 2004 to command the field sales and services aspects of the organization after successfully growing several key Tier 1 accounts in the U.S. and Japan as the Technical Account Manager. Contributed to the overall growth of the company and the bottom line by forming strong customer relationships, thorough business plans and pre-sales and post-sales account management.

Expanded account base from Europe to North America and the Japanese market.
Captured superior levels of customer satisfaction, retention, expansion and referrals by ensuring continuous provision of highest quality services.
Successfully established a strong relationship with Japans leading distributor for our market through sales and marketing training, comprehensive ROI analysis and customer relations.
Produced thorough business plans to drive the growth of the business and provide measurability of success.
Elevated the company to the position of market leader through the creation of in depth competitor analysis, business development and strategic market penetration.
Produced company and product training presentations as well as video demonstrations to successfully aid in marketing and the sales cycle.

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Consultant

Spearheaded product applications and business development consulting efforts encompassing the expert evaluation of business and market opportunities for aligning a billion dollar European company for penetration into the North American market.

Produced a detailed market analysis and marketing plan for the companys potential North American market.
Recommended potential market niches and partnerships to facilitate expansion beyond Europe.
Co-orchestrated and generated an internal business and products review, generating a concise and clear marketing plan.
Served as a lead consultant in meetings with C-levels for key potential U.S. customers, delivering keynote presentations and obtaining critical potential customer information for production of a detailed business plan.

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Architect

Contributed to the development of the business through product applications training and support to the sales and marketing teams.

Strengthened the sales team through dedicated sales engineering support throughout the sales cycle.
Produced product applications presentations, presenting them to the companys executives and the Board of Directors.
Architected the company products and their integration into the customer environment.

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System Architect

Architected new advanced products for communications, consumer and defense industries. Contributed to the overall management of business development, marketing and company development.

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Senior Design Engineer

Spearheaded a product design team for advanced new products.

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Design Engineer

Designed advanced new products for next generation networking equipment.




EDUCATION
Master of Science in Electrical Engineering
Cardiff University, Wales, United Kingdom

Bachelor of Science in Astrophysics (Graduated with Honors)
Cardiff University, Wales, United Kingdom

VOLUNTEER Marketing consultant, Imagine International Academy of North Texas

SOFTWARE Microsoft Office, Apple iWork, Adobe Creative Suite

OPERATING SYSTEMS Microsoft Windows, Apple OS X, Linux

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Director of Marketing

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