Automotive Marketing Executive

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Position
Automotive Marketing Executive
Location Confidential
No
Location
No preference
Willing to Relocate
Yes
Industry
Automotive-(Vehicles&Parts)-AlsoHeavyEquipment
Function
MARKETING/Advertising/MarketResearch
Compensation
$200,000 to $400,000

Resume Summary
Seasoned transportation/automotive executive with classical marketing background, technical degree and top tier MBA. Strong interpersonal leadership skills. Experienced with brand building/differentiation, direct mail, call centers, data analytics, e-commerce/internet and traditional media.

Resume Body      AUTOMOTIVE MARKETING EXECUTIVE

MICHAEL J. LOMBARDI
700 Browning Court Cell: (248) 990-0014
Bloomfield Hills, MI 48304 email: mlambeau@aol.com
Results-oriented Senior Executive with strong interpersonal and leadership skills. Successful experience in Operations, Sales & Marketing, Internet/CRM, Distribution & Logistics, Finance, Procurement, M&A and Strategic Planning.

PROFESSIONAL EXPERIENCE
TRAVELCENTERS of AMERICA LLC. 2006-2018
Executive Vice President
P&L responsibility for sales of all products and services to major trucking fleets across the country. Product portfolio consisted of diesel fuel, gasoline, LNG, truck service (tires, lubes, emergency road service) and various other amenities; also responsible for procurement and delivery of all fuel products to approximately 500 locations nationwide.
" Developed and maintained C-level relationships within both the trucking industry (Swift, Schneider, Werner, etc.) and the fuel supply industry (Shell, BP, Exxon-Mobil, etc.)
" Restructured sales team from fuel-only sales to full-service portfolio sales; re-positioned sales approach away from commodity to added-value services.
" Led the expansion and development of enhanced truck service activities including handling 24 hr emergency repair services for major fleets nationwide.
" Lowered costs of fuel delivery and improved reliability through partnership activities with key fuel haulers.
" Led numerous special strategic projects for company president.
" Received award as Transportation Executive of Year 2017 from National Small Trucking Association.

FORD MOTOR COMPANY
Executive Director, Customer & Dealer Services (Ford Global Marketing) 2002-2005
Accountable for variety of marketing/e-commerce and dealer training functions across global portfolio (Ford, Lincoln, Mercury, Volvo, Jaguar, Land Rover and Mazda).
" Stewardship role for each brands distinctive DNA/customer segmentation.
" Responsible for all corporate, brand and dealer website activities---increased lead generation and sales close rates; websites cited as best in class by Forrester research. Achieved infrastructure savings by standardizing web site architectures and protocols. Managed FordDirect joint venture relationship.
" Managed all global advertising agency contracts and relationships (JWT, Y&R, Ogilvy, Doner, Wunderman, etc). Standardized terms and conditions resulting in corporate wide savings.
" Responsible for central customer database/analytics and targeted marketing programs.
" Served as internal marketing consultant to each brands management team---drove common standards and facilitated best practice sharing.
" Responsible for all dealer training activities including product launches, certification and competitive vehicle training. Optimized resources around mix of dedicated satellite, e-learning and in-store delivery.

Director, Customer Service Operations (Ford Customer Service Division) 2000-2002
P&L responsibility for Fords U.S. parts and service business. Led team of 18 regions with 500+ personnel and $50MM budget
" Developed and implemented improved customer handling processes resulting in record customer satisfaction scores and J.D Power ratings
" Implemented Saturday Hours service program adopted by 88% of dealers resulting in increased sales, market share and enhanced customer satisfaction.
" Led effort to change dealer attitude regarding importance of service- --conducted national dealer meetings and training programs. Instilled proactive sales mindset in dealers who had previously been warranty order takers. Also led change in attitude with internal Customer Service organization.
" Developed and implemented service technician reward/recognition program resulting in improved recruiting, retention and productivity. Coordinated improved technical training curriculum and delivery.
" Facilitated credibility on getting vehicle quality fixed by engaging upstream engineering/manufacturing teams as part of regular dealer meetings and site visits.
" Grew sales from $3.6BN to $4.5 BN and profits from $950 MM to $1.2 BN



Manager, N.A. Business Development (Ford Customer Service Division) 1998-2000
Recruited by Ford to drive profitable growth within parts and service business. Developed and implemented various retail-oriented marketing, advertising, and product programs.
" Developed and became evangelist for new parts and service growth strategy within the corporation; built support from dealers, suppliers and other corporate functions.
" Achieved consensus with dealers for first national co-op service advertising and direct mail programs.
" Convinced dealers of importance of selling tires---launched Around the Wheel tire marketing program. Also stimulated oil change, brake, suspension and related component sales; improved customer retention and loyalty to dealer service.
" Developed and implemented Quicklane product---a separate all-makes repair business on Ford dealer property; approximately 350 in operation and growing when I left.
" Led change for overhaul of parts distribution system to facilitate improved fill rates and increased customer satisfaction.
" Reorganized fleet service support activity resulting in improved fleet customer satisfaction.
" Led restructuring of customer call center activitiesestablished metric-based performance criteria
and improved communication of issues/trends with engineering/product development activities.
" Expanded accessories product line-up in coordination with product development team.


BRITISH PETROLEUM (U.S.)/THE STANDARD OIL COMPANY (OHIO) 1981-1998
General Manager, BP ProCare and Automotive Products (BP Oil Retail Marketing) 1998
Selected to lead a special project to double size of this business unit to be achieved through negotiation and implementation of a joint venture/partnering relationship involving a major aftermarket retailer.

Regional Marketing Manager, Southeast U.S. (BP Oil Retail Marketing) 1996-1997
P&L responsibility for approximately 1100 branded service station/convenience stores located in 11 states. Annual fuel volumes of 3.3 BN gallons and annual Non-Fuel sales of $50MM. Also responsible for network of 12 fuel product terminals and company-owned fleet of tanker trucks for fuel distribution operations. Led successful launch of 60 expanded-format (food operations) convenience stores in Nashville, Charlotte and Atlanta markets.

Director of Procurement (BP Oil, U.S. Corporate) 1995-1996
Selected by Senior Management to lead effort for improved efficiency/reduction of $1.35 BN annual third-
party spends. Consolidated/reduced vendors from 20,000 to 5,000 through cooperative program with business units. Implemented Procurement Card/Electronic Data interchange programs to reduce transaction costs and improve administrative efficiency. Appointed U.S. representative for BP Global Procurement Task Force; delivered approximately $100MM savings during 18 month period. Promoted to Regional Marketing Manager.

Manager, Automotive Products and ProCare Services (BP Oil Retail Marketing) 1993-1995
General Management responsibility for two strategic business units: BP ProCare, consisting of 105 company-owned/operated automotive repair facilities in 3 states, $80 MM revenues and 650+ employees; and Automotive Products, consisting of BPs TBA/Lubricants business, $125MM revenues and 50+ employees. Successfully integrated the two businesses to achieve greater operational efficiencies. Improved ProCare profitability by $5MM through combination of expense control and margin improvements.


Manager, Tires, Batteries & Accessories (TBA) and Logistics (BP Oil Retail Marketing) 1991-1993
P&L responsibility for strategic business unit with $100MM in annual revenues and $12MM annual budget. Managed 85 employees, 5 regional warehouses and a private fleet trucking operation in support of BP Oils national network of automotive service and repair facilities. Implemented Total Quality Management programs and training throughout the organization. Consolidated warehouse operations and implemented centralized inventory control program resulting in improved product turnover ratio and lower working capital requirements. Combined 6 regional order-entry centers into a single national telemarketing operation.





Sales Manager, Lubes, Tires, Batteries and Accessories (TBA) (BP Oil Retail Marketing) 1989-1991
Developed and implemented sales programs and marketing promotions in support of BPs automotive aftermarket business. Managed staff of 6 professionals with annual budget of $4MM. Required strong interpersonal skills to sell these programs to 6 independent Region Managers. Increased both sales and profitability in business with previously declining performance. Redirected advertising plans and sales promotions resulting in $300M annual savings.



Manager, Corporate Office Facilities (BP Oil, U.S. Corporate) 1988-1989
Managed the operation of a 45-story Corporate Headquarters building ($25MM budget/26 person staff). Developed programs to improve tenant relations including customer service reviews, improved response times and regular tenant meetings. Eliminated bureaucracy and fostered entrepreneurial attitude with staff. Reduced energy costs through improved HVAC/lighting programs and negotiated rate concessions from electric utility.

Manager, Retail Marketing Operations (BP Oil Retail Marketing) 1987-1988
Duties included special project management (retail acquisitions/ divestitures) and analytical support for
network of approximately 5,000 service stations. Managed staff of five analysts and reported to Marketing Sr. V.P. Successfully negotiated $40MM Ohio Turnpike fuel contract. Developed and implemented enhanced Dealer Lease program. Led national roll-out of new Mid-Grade Unleaded Fuel product.

District Manager, State of Michigan (BP Oil Retail Marketing) 1985-1987
P&L responsibility for 90 unit chain of company owned/operated service stations with annual sales of $125 MM and 500 employees including supervisory, maintenance, engineering and real estate personnel. Rated as top Manager within region. Consistently achieved or exceeded sales/profit objectives. Increased non-fuel sales through improved merchandising. Reduced facility maintenance costs through preventative programs and supplier cost reductions.

Manager, Crude Oil Operations Planning (Sohio Oil Crude Trading Division) 1984-1985
Responsible for analysis and planning for Sohios international crude oil business. Developed monthly oil
trading strategy for approval by Senior Management. Developed successful bid proposal for $95MM Alaskan Royalty Oil Sale and reduced VLCC shipping costs through creation of improved linear program shipping model.

Coordinator, Crude Oil Supply (Sohio Oil Crude Trading Division) 1982-1984
Managed foreign crude oil shipments destined for Sohios three refineries. Duties included ship chartering, cargo documentation and loss control. Identified and executed close-in oil trading to optimize refinery yields.

Project Leader, Marketing and Refining Planning (Sohio Strategic Planning) 1981-1982
Identified, analyzed and negotiated with prospective merger/acquisition candidates. Performed internal management consulting, financial analysis and strategic plans for operating business units.

UNITED STATES ARMY Fort Knox, Kentucky  Captain 1974-1979
Project Officer, Armor Force Management Units 1978-1979
Aide-de-Camp for Deputy Commanding General, Fort Knox 1976-1977
Training/Executive Officer, Armored Cavalry Troop 1974-1976

EDUCATION
WHARTON GRADUATE DIVISION, University of Pennsylvania 1979-1980
MBA in Marketing/Finance -- December 1980
U.S. MILITARY ACADEMY, West Point, New York 1970-1974
BS in General Engineering  June 1974

Six-Sigma Green Belt, Private Pilot

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