AVP, Manager of Marketing Analytics and Campaigns

Background and acheivements of this Marketing Executive are shown. Contact information is confidential. To reach this person, use the link from Marketing Executive talent bank at the conclusion of the resume. Click HERE for more information, jobs, and resumes.

Position
AVP, Manager of Marketing Analytics and Campaigns
Location Confidential
No
Location
No preference
Willing to Relocate
Yes
Industry
Retailing--AllTypes--Incl.ValueAdded-Tech-Distrib.
Function
MARKETING/Advertising/MarketResearch
Compensation
$100,000 to $200,000

Resume Summary
Experienced achiever in shaping and delivering business analytics. Hands-on skills in category and promotion analysis. Reliable at building data-driven marketing campaigns and meeting challenging production schedules. A strategy innovator and team player, who values listening and influencing.

Resume Body      AVP, MANAGER OF MARKETING ANALYTICS AND CAMPAIGNS

SUMMARY

Experienced achiever in shaping and delivering business analytics. Proficient querying and reporting for marketing effectiveness. Talented in business problem-solving by unlocking value in data. Reliable at building data-driven marketing campaigns and meeting challenging production schedules. A proven innovator and team player. Capabilities:

Segmentation Acquisition SAS, SQL, UNICA CRM Targeting
DM, Email, Online Leadership Digital Analytics Predictive Models
Test Vs Control ROI Tracking Campaign Strategy Mentoring/Advising

PROFESSIONAL EXPERIENCE

ACOSTA SALES & MARKETING, Marlborough, MA 2015-Current

Business Insights Manager Sept 2015  Current
Provided key sales data and insights for Acostas manufacturer clients and CVS. Partnered with Acosta Sales Directors for effective presentations using syndicated Nielsen and IRI data banks.

" Specialized in Post Promotion Evaluations and Category Management Reviews.
" Streamlined gap analysis programs to quantify retail opportunities.
" Prepared customer growth scenarios as part of proposals for new business.

BJS WHOLESALE CLUB, Westborough, MA 1998-2015

AVP, Manager of Analytics/Campaign & Acquisition 2008 - 2015
Coordinated six-person team producing marketing predictive models, campaigns, and final reports. Captured media Return-On-Investment metrics and Key Performance Indicators. Management 80%, Hands-On Applications 20%.

" Streamlined the production of campaign final reports from two months to two weeks.
" Guided CRM best practices: address hygiene, control groups, CAN-SPAM compliance.
" Influenced the 2015 acquisition strategy/member offer by documenting +10% lift Vs control.
" Originated a media mix attribution model to allocate marketing spend, with +5% productivity.
" Re-evaluated loyalty/rewards program, enabled doubling of participation rate from 7% to 14%.
" Proposed and tested an alternative-to-Groupon offer and realized 700% ROI after first year.
" Extracted performance metrics from POS offer tests and validated rollout across chain.
" Identified new digital portal opportunity and drove online acquisition +80% Vs prior year.
" Initiated key surveys of marketing influences on new members and of customer satisfaction.
" Structured the ROI reviews of TV campaigns by region, improving overall response by +10%.
" Developed ongoing customer panel for market research on corporate brand and creatives.
" Automated key daily and weekly Email and DM processes, for on time-all the time production.
" Built online ad campaigns using addressable digital platform, and improved accountability.

Manager of Member Insight, Modeling & Campaigns 2004 - 2008
Served as internal consultant to shape and solve key business questions via data warehouse. Introduced and refined response models used for acquisition, engagement, and retention. Coordinated four-person team. Management 50%, Hands-On Applications 50%.

" Developed model scoring processes that raised response 30% above untargeted campaigns.
" Instituted customer segmentation based on shopping and life stages, for targeting strategies.
" Joined with merchants and manufacturers and extracted effectiveness data for pilot projects.
" Re-structured standard mail list processes and regularly saved 15% in mail costs.
" Teamed with media buyers and developed results-driven media touch points.
" Implemented mail volume optimization for seasonal catalogues based on profitability deciles.
" Received team member excellence award for contributions to IT and Marketing Solutions.


Page 2




BJS WHOLESALE CLUB, Westborough, MA (cont.) 1998-2015


Market Research Analyst/Systems Manager 1998 - 2004
Maintained marketing data bases and conducted field research on potential store locations. Guided adoption of Customer Relationship Marketing (CRM) at BJ's.

" Facilitated the companys first desktop customer relationship marketing system (CRM).
" Reduced the turn-around time for sizing lists of qualified prospects from one week to one day.
" Led reporting for business sales team towards the win-back of lapsed customers.
" Improved the sales forecasting models for trade areas surrounding new clubs.
" Guided the data appending of demographics from outside vendor to the customer record.
" Researched and published the final site reports for 15 stores that were ultimately opened.
" Published and presented a survey of member affinities, to better target advertising spend.
" Awarded Rookie-of-the-Year for contributions to database marketing and site research.




RELATED EXPERIENCE

EVERSOURCE ENERGY, Marketing and Sales Forecasting, Boston, MA


EDUCATION

Master of Arts, Economics
University of Rhode Island, Kingston, Rhode Island
Bachelor of Arts, Urban Studies/Spatial Development
University of Rhode Island, Kingston, Rhode Island

Click below.  Marketing Executive Talent Bank will send your message to ...

AVP, Manager of Marketing Analytics and Campaigns

Executives
  1. Click HERE to get RiteSite Services for YOURSELF.
  2. Click HERE to view AVP, Manager of Marketing Analytics and Campaigns JOBS and/or to search for Senior AVP, Manager of Marketing Analytics and Campaigns JOB OPPORTUNITIES.
  3. Click HERE to view Additional AVP, Manager of Marketing Analytics and Campaigns RESUMES and/or to search for Other Senior AVP, Manager of Marketing Analytics and Campaigns RESUMES.
Recruiters and Employers
  1. Click HERE to POST ALL YOUR JOBS on RiteSite FREE of Charge.
  2. Click HERE to view More AVP, Manager of Marketing Analytics and Campaigns RESUMES and/or to search for Other Senior AVP, Manager of Marketing Analytics and Campaigns CANDIDATES.
  3. Click HERE to view Competitive AVP, Manager of Marketing Analytics and Campaigns Job Postings and/or Other Senior AVP, Manager of Marketing Analytics and Campaigns JOBS.







What is Custom Career Service?What is Custom Career Service?
Frequently Asked QuestionsFrequently Asked Questions
Users CommentsUsers' Comments
Executive Sign UpExecutive Sign-Up
Employer / Recruiter RegisterEmployer - Recruiters Registration
Executive JobsJobs Database
Executive ResumesResumes Database
People FinderScan for People
Executive Search FirmsSearch Firms that are Rites-Honored
Privacy PolicyPrivacy Policy
Contact RiteSiteContact RiteSite
RiteSite StoreRiteSite Store
Rites Of Passage Book Cover
Rites Of Passage Book Cover