EXECUTIVE LEVEL MANAGEMENT
Marketing, Operations, Business Development
? High Energy, results-oriented Marketing and Operations Executive with comprehensive business and technical skills and 14+ years of success with Fortune 100 and smaller high tech firms.
? Strategic, critical thinker and planner with proven analytical, problem solving and solution implementation skills in diverse operating and financial environments.
? Strong manager and cross-functional team leader with outstanding communication, negotiation and relationship building skills at all organization levels.
* Strategic Planning * Product Marketing
* Business Development * Channel Development
* Market Analysis * Product Launch
* Turnaround/Change Management * Product Development
* Merger & Acquisitions * Negotiations
* Program Management * Profit & Loss
SALES & MARKETING ARCHITECTS, Los Gatos, CA, 2008-present
High tech business and technology consulting firm
Business and Technology Implementation Strategist, Principal
Design of Business & Technology Strategies for high-tech clients; provide operations, technical and strategic business solutions for software, semiconductor, communication and networking system companies.
? Perform international business development, evaluation and analysis, including SaaS enterprise software.
? Designed and developed executive training program.
? Perform: project management, new product research, strategic direction, develop strategies for penetrating new markets, strategic planning, product marketing, product development, project planning, pricing strategies, new product introduction strategies and product roadmap for wireless communications including RFID.
? Teach Strategic Leadership, Decision Making and Marketing at graduate university level.
RAPPORT, INC, Redwood City, California 2007 - 2008
Startup company with a focus on software and massively parallel processing reconfigurable solutions for HPC, network security, video and image processing.
Head of Marketing and Strategic Business Development
Performed research, set company direction, developed strategies for penetrating new markets, developed strategy for re-entering the commercial market with new product solutions.
? Repositioned product, to applications that showcase its strength
? Repositioned company from semiconductor focused to solutions oriented.
? Repositioned company direction from commercial market first to the government sector first, targeting high priority funded programs that lead to early and long term revenue streams.
? Built relationships with key companies, organizations and agencies in preparation of the solutions launch in order to propel Rapport solidly into the market place.
Business & Technology Executive, Consultant Los Gatos, California 2001-2006
High tech business and technology consulting
Deliver marketing, program management, business planning, business modeling, product evaluation, sales force development strategy and international account management consulting services to a broad range of clients. Utilize a strong systems level background and systems perspective in company environments dominated by engineering. Added a verification feedback loop to the product development gate system to ensure closure of all open issues prior to initial production. Sponsor and deliver marketing training workshops.
? Enabled a $35 million acquisition by facilitating faster product time-to-market with a new sales/marketing/engineering communications program.
? Spearheaded a 33-50% improvement in time-to-revenue for $100,000 packages by restructuring software licensing business models to improve product acceptance and customer relationships.
? Facilitated $2 million and $8 million venture capital first round funding for enterprise software and metro networking clients.
Brilliant Wireless, Campbell, California Ï 2004-2006
Startup developer of next generation carrier-class network timing and synchronization equipment
Co-Founder, Solutions Marketing, System Engineering
Co-founded the business. Created the business plan and all supporting plans and strategies necessary to secure $6 million in venture capital funding. Managed multiple functions, including hands-on business planning, marketing, engineering, operations and procurement. Collaborated in product design, design reviews, product fabrication and testing.
? Built the company and its first demonstrable product, from scratch, for $1.1 million.
? Developed product definition and strategy, including master requirements, product requirements and competitive analysis.
? Performed market segmentation and differentiation for traditional telecom carrier, multiple system operator and enterprise application.
? Developed Beta Site engagement strategy for partners, value added resellers and customers.
Motorola/TERAYON COMMUNICATIONS SYSTEMS, Santa Clara, California Ï 1999-2001
Cable and DSL infrastructure and customer premise equipment supplier with $308 million sales
Head of Marketing Worldwide, Product/Channel
Managed product marketing, including pricing, margins, forecasting, messaging and new products division marketing. Built and strengthened relationships with major multi system operators (MSOs), resellers and application companies in the cable, xDSL, wireless, satellite, streaming media and voice over data (VoIP) markets. Interfaced with corporate marketing, other division executives, marketing staff, manufacturing, channel partners and worldwide sales representatives. Spoke at international seminars and sales training events in North America, Europe and Japan. Led a 5-person team.
? Spearhead 475% annual revenue growth to $23 million in 12 months.
? Achieved and sustained 70% gross margins by migrating division emphasis to the more profitable product lines, far surpassing the 25% average company margin.
? Improved sales and marketing effectiveness by developing a comprehensive sales tool kit for the direct sales and channel sales teams.
? Broadened and strengthened the product line by acquiring a company and developing synergistic strategic partnerships.
? Initiated and closed a reseller contract with Lucent Technologies.
? Increased sales order processing accuracy and efficiency by redesigning the part number system for current and future products.
NUKO INFORMATION SYSTEMS, San Jose, California Ï 1996-1998
Digital video and data networking systems for telecommunications carriers and large enterprises
Head of Product Marketing
Managed product marketing team. Set strategic corporate direction, created a business unit and plan, and obtained board approval and funding. Defined products, developed a new-line-of-business plan and managed strategic business development.
? Spearheaded growth to $10 million annual revenue.
? Developed a new product from concept to prototype in 4 months.
? Launched the product family for interactive video networking, targeting distance learning, business conferencing, tele-medicine, court arraignment, plus streaming video and video-on-demand.
MBA -- Master of Business Administration in Marketing and Management
Santa Clara University, Santa Clara, California
MSCS --Master of Science in Computer Science
Santa Clara University, Santa Clara, California
BSEE --Bachelor of Science in Electrical Engineering
Rochester Institute of Technology, Rochester, New York
* Silicon Valley Forum (Cloud, Business Intelligence, Software Architecture, Marketing & Social Media) SIGs
* Reviewer for McGraw-Hill text books in marketing
* Adjunct Professor in Leadership, Decision Making, Organizational Development and Marketing, National University
* Business and Engineering Adviser, Santa Clara University
Cloud Computing, Cloud-U in April 2013
(2005). Where is VoIP Today? The Migration from Circuit-switched Voice to Packet-switched VoIP Services: VoIP and Enhanced IP Communication Services, p111-115, International Engineering Consortium (IEC), ISBN 1-931695-29-6