MICHAEL D. MITCHELL, MBA, CPCU
Woodland Hills, California 91303
(626)234-1753 " firstname.lastname@example.org
EXECUTIVE LEVEL INSURANCE SALES AND MARKETING PROFESSIONAL
Sales & Marketing Leadership " Strategic Direction & Planning " Profitable Business Development
Consensus Building " Customer Satisfaction & Retention " Social Media " Execution
Agency Relationship Management " Executive Presence " Performance Management
Operations Management " Entrepreneurship " P&L Financial Management
" Overall Summary: Entrepreneurial and results-driven executive with a unique combination of multi-state field-level and corporate home office experience in various capacities. Accomplished, hands-on leader in driving revenue, growth, and profit in preferred, standard, and non-standard markets with both exclusive and independent agents and brokers.
" Alliance United: Leader of the 12-member sales team for the 8th largest personal lines auto writer in California with more than $1 billion in written premium while integrating two formerly competing sales teams into a cohesive unit to drive the results for more than 3500 brokers.
" Explorer: Navigated team thru company market withdrawal.
" Anchor General: Increased written premiums by 14%, policies-in-force by 28%, new business applications by 49%, and new appointments by 25%.
" Topa: Led retail agency and company personal personal lines operation.
" Farmers Insurance: Led sales and marketing efforts for $95 million and $186 million divisions.
PROFESSIONAL EXPERIENCE 1986 Present
ALLIANCE UNITED INSURANCE " Oct 2015 Present
The 8th largest Personal Lines Auto Carrier in California with more than $1 billion of California non-standard auto insurance written premium through more than 2500 independent retail agents and brokers.
Director of Sales " Chatsworth, California
Recruited by the CEO to lead the sales and marketing team. Consecutive years of $100 million top-line written premium increases while significantly improving bottom-line results. Enhanced culture of improved decision making through improved data analysis.
>> Successfully integrated two formerly competing sales teams to successfully advocate the company position.
>>Enhanced Broker Management as a tool to improve decision-making thru data analysis.
>>Reengaged the AU Brand with the introduction and expansion through social media of Frida and Diego (two dogs who are Traveling California UNITED on the Road), stepping outside the traditional brand management toolbox of calendars, pens, and other point-of-sale material.
EXPLORER INSURANCE " Jan 2015 Sept 2015
$60M provider of California non-standard private passenger auto insurance written through Independent retail agents and brokers. Downsized as part of company withdrawal from market.
Director of Marketing " Santa Clarita, California
Led nine-member team in driving the sales and marketing efforts with 1,800 producers.
>>Executed strategies to enhance competitive advantage for profitable growth.
TEMPLE CITY HIGH SCHOOL & SO CAL DRIVEN TRAVEL " June 2008 December 2015
Girls Fastpitch Softball Coach at both the High School Varsity and Junior Varsity level as well as 12U and 16U Travel Ball.
ANCHOR GENERAL INSURANCE " Oct 2007 June 2008
$70M regional provider of non-standard private passenger auto insurance written through independent retail agents and brokers.
Vice President, Sales and Marketing " San Diego, California
Recruited by the president to strengthen business development efforts. Increased written premiums by 14%, policies-in-force by 28%, new business applications by 49%, and new appointments by 25%. Improved competitiveness of auto rates in Arizona, California, and Texas. Downsized as part of company restructuring.
TOPA INSURANCE COMPANY " Jan 2007 Oct 2007
$130M regional property & casualty insurance company with policies written primarily through independent retail agent and brokers and an exclusive company-owned agency in Nevada.
Assistant Vice President, Personal Lines " Los Angeles, California
General Manager, Nevada Pacific Insurance " Las Vegas, Nevada
Recruited as an officer to lead a 25-person underwriting and policy processing team in the $45M personal lines operation. Subsequently selected by the president to oversee all operational aspects of the Nevada Pacific retail agency, including sales and marketing, underwriting, product development and positioning.
FARMERS INSURANCE GROUP OF COMPANIES " 1986-2007
The 3rd largest writer of private passenger auto and homeowners insurance in the US, with almost $15B in premiums and over 30,000 employees and agents.
Director of FACT Marketing " Chino, California (Sept 2005 Jan 2007)
Led sales and marketing efforts for the 6-state, $95M FACT division (Farmers Action for Communities of Tomorrow), a 1996 initiative to address concerns with the affordability/availability of insurance in the urban areas.
Budget & Financial Analysis Manager " Chino, California (July 2004 Aug 2005)
Recruited to lead financial analysis and strategic planning activities for the $95M FACT division.
Division Marketing Manager " Los Angeles, California (Oct 2001 June 2004)
Directed $186M division composed of $53 million Commercial, $120 million Personal, and $13 million Life product lines as liaison between field and state/corporate office.
Director, P/L Underwriting & Fire Product Management " LA, California (Sep1998 Sept 2001)
Oversaw profit & loss of the $800M Personal Lines fire book for California. Negotiated competitive product positioning with state executive; monitored competitive pricing through market intelligence. Negotiated rate filing approvals with the California Department of Insurance. Supervised a team of 3 with 1 actuary.
Career Note: Prior positions include Regional Underwriting Manager, Pricing Manager, Market Expansion R&D Manager, and Underwriting R&D Manager.
EDUCATION & PROFESSIONAL DEVELOPMENT
Master of Business Administration " Keller Graduate School of Management, Oakbrook Terrace, Illinois
Chartered Property and Casualty Underwriter Designation " CPCU Society, Malvern, Pennsylvania
Bachelor of Arts in Communications " University of Iowa, Iowa City, Iowa