Global Strategy, Marketing and Sales Executive

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Position
Global Strategy, Marketing and Sales Executive
Location Confidential
No
Location
No preference
Willing to Relocate
Yes
Industry
HealthCare-HMO/Hospital&Nursing/Med./Dental
Function
GENERAL-MANAGEMENT--CEO/COO/GM
Compensation
$200,000 to $400,000

Resume Summary
LEADERSHIP THAT DELIVERS GROWTH - SENIOR GLOBAL OPERATIONS LEADER: Innovative and driven Global Strategy, Marketing and Sales Executive who ensures business success through rigorous strategic thinking, creative solutions and decisive leadership.


Resume Body      GLOBAL STRATEGY, MARKETING AND SALES EXECUTIVE

LEADERSHIP THAT DELIVERS GROWTH

Innovative and driven Global Strategy, Marketing and Sales Executive who ensures business success through rigorous strategic thinking, creative solutions and decisive leadership.

* Senior Global Operations Leader: For Pfizer's 2nd largest region, provide HQ-level leadership to cluster leads and health / wellness portfolio leads for Europe, Middle East, and Africa

* Growth Driver: Created over $450MM in retail sales growth with more than 9 years of P&L ownership throughout Pfizer career. Built enduring brand platforms across leading consumer health categories with experience taking two top-20 Over-The-Counter (OTC) drug brands to a #1 share position.

* Change-Agent: Driver of change, both planned (EMEA Restructure, Advil repositioning) and in response to market challenges (Middle East remediation, Nexium Launch reboot, Tylenol supply response).

* Brand Builder: Led US commercial launch of Nexium Rx-to-OTC switch. Led Advil Franchise to record growth and launched Advil PM, the most successful line-extension in Advil history.

* Influencer: Proven track-record driving consensus among senior leadership across the enterprise in support of new business models and opportunities that drive business growth.

* Talent Champion: Proven history managing cross-functional teams, empowering direct reports and positioning them to advance to roles of increasing responsibility. Recognized as a discerning talent stage-gate.


AREAS OF EXPERTISE

* Global Marketing & Sales Operations
* Brand Management | Enterprise Leader
* Retailer Relations | Trade & Price Strategy
* Strategic Planning | Insight Development
* New Product Development | Rx to OTC Switch
* Omni-Channel Strategy & Execution


PROFESSIONAL EXPERIENCE
Creative, Sustainable Solutions that Drive Growth

PFIZER CONSUMER HEALTHCARE (Formerly Wyeth Consumer Healthcare)
Madison, NJ 1997 - Present

One of the largest OTC healthcare companies in the world with a global footprint in more than 90 countries.

Aggressively promoted at Pfizer over a 20-year period, in recognition for creatively solving long-standing problems and overcoming unique challenges. Proven history of leadership, partnership and strategic planning that delivered against aggressive goals.


Director Commercial Operations - Strategy / Marketing / Sales, EMEA
2016- Present

Selected for regional leadership role designed to progress candidate to Senior Leader or Country Manager. Position requires 25% - 35% international travel monthly.

Report directly to Regional President, providing HQ-level leadership to the cluster leads for Europe, Middle East, and Africa, and the health and wellness portfolio leads across all aspects of commercial activities and the full product portfolio.

* Manage regional sales & marketing execution. Coordinate strategy / marketing / sales operations for the Europe / Middle East / Africa (EMEA) region - represented by 70+ countries and 800+ employees, with over $650MM in retail sales. Role involves leading market/brand prioritization, assistance on priority marketing and sales platforms, P&L management, collaborating on annual business plan and key issue response.

* Lead development and implementation of regional strategy for EMEA. Drove development of Operating Plan including regional strategy, market & brand segmentation recommendations, innovation prioritization and regional profit enhancements (Gross to Net, Sales Efficiency, and Market Exit Strategies).

* Drove critical response efforts for EMEA region. Point-person responsible for coordinating market/headquarters response for emerging risks/opportunities including:

- Creation of a Regional Cluster Model. First restricting within 10-years. Introduced new model to improve execution against strategic priorities and drive development / launch of regional / global innovation.
- Middle East Market Restructure: 4-month effort involving investigation, compliance response and creation of new SOP. Drove liaison with Regional President and report-out to Global Leadership team. Year one performance exceeded target expectations (103% of budget).


Brand Director, Nexium Rx-To-OTC Switch, 2013 - 2015

Pfizer charged Consumer Health to create a consumer brand from the switch of Nexium (largest Prescription brand in history); launch would come to define PCH's future switch playbook while overcoming fourth-to-market status.

Selected to lead US Commercial launch; responsible for 3-year brand strategy, communication platform, and go-to-market plan; manage cross-functional team of 42 people, five agencies and a $260MM marketing budget.

* Responsible for US commercial launch of Nexium 24HR which exceeded corporate & retailer expectations, drove brand to retail sales of +$310MM; and achieved #1 share position and category growth of +19%.

* Led creation of Flexible Response Marketing Plan emphasizing measured risk in key launch areas (media strategy, trade planning, creative platform, structure, managed care). Drove record year one performance of $297MM retail sales.

* Co-led Sales prioritization campaign prioritizing unique Omni-channel platforms with Wal-Mart, CVS and Walgreens partners. Managed cross-functional sales, marketing & supply operations teams over 18 month period in launch preparation. Retailers delivered 62% of year one volume and exceeded launch forecast

* Oversaw creative platform which reframed consumer category proposition to focus on new proactive heartburn prevention regimen; final creative tested in top 10% of all prior Millward Brown advertising test history.

* Led crisis response for FDA-mandated label change 10 weeks prior to launch. Introduced enterprise-plan delivering 97% of original target.

* Co-led development of new managed care channel creation strategy based on first-ever proactive Rx contract model, valued at $100MM in retail sales.


Brand Director, Advil Franchise, 2012 - 2013

Promoted in-line to lead a brand that needed to aggressively seize market advantage in a time of rapid change.

Full P&L responsibility for $680MM retail Advil Franchise (Advil, Advil PM, and Children's brands), representing 33% of PCH portfolio and a $225MM marketing budget. Responsible for all elements of annual and long-term brand plans overseeing cross-functional team of 53 professionals, eight direct reports, seven agency partners.

* Drove Advil portfolio to highest growth in history ($680MM retail) (+12%), with each brand in portfolio achieving #1 share and record retail sales (Advil - $541MM, Advil PM - $90MM, Children's - $49MM).

* Managed cross-functional effort to integrate portfolio strategies; prioritized new messaging platform (FACT campaign), re-launch of Advil Migraine and new distribution program; yielded +20% in Children's/PM brands.

* Restructured portfolio price architecture from 23 to 7price points. Drove increased portfolio synergies (Migraine, PM, Children's) increasing Advil PM sales +7% and Children's +10%.

* Influenced sales leadership approval of new trade strategy utilizing key event periods aligned with integrated Trade, Consumer, and Media support - results yielded highest trade ROI's in portfolio history.


Senior Product Manager, Advil, 2008 - 2011

Full P&L ownership of brand with annual sales of $500MM and a $130MM marketing budget. Led strategic planning, managed all elements of marketing plan, four staff members and four partner agencies.

* First to drive Advil business over $500MM, achieving $514MM retail (+$49MM) and a 15.6 market share (+0.4pts).

* Led team repositioning effort introducing core consumer insight of implicit hierarchy of relief. Introduced first new superiority claim in 10 years. Drove a 6% increase in sales and was recognized in new FACT creative campaign.

* Developed Omni-channel response plan to exploit competitive supply disruption, yielded +$12MM in gains.


Senior Product Manager, Advil PM, 2007 - 2008
Product Manager, Advil PM, 2006 - 2007

Full P&L ownership of second largest PM Analgesic brand; annual sales of $70MM and a $35MM marketing budget.

* Launched and grew brand to $70MM in retail sales. After 3 years, delivered $52MM in category growth.

* Created launch trial strategy successfully challenging market leader and delivering $56MM sales, 3% trial.


Product Manager/Associate Product Manager, Robitussin Syrups, 2002 - 2006
Senior Manager, US Marketplace Assessment, 1997 - 2002


EDUCATION

BA In Liberal Arts, Math & History Focus, The Pennsylvania State University, State College, PA, 1994

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Debugging Information
ColdFusion Server Enterprise11,0,19,314546
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Time Stamp 23-Jan-22 02:11 AM
Locale English (US)
User Agent ColdFusion
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Host Name 192.168.1.49


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