General Manager

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Position
General Manager
Location Confidential
No
Location
Northeast USA
Willing to Relocate
Yes
Industry
Consumer-Packaged-Goods
Function
GENERAL-MANAGEMENT--CEO/COO/GM
Compensation
$250,000 to $500,000

Resume Summary
A passionate, consumer-minded leader who delivers game-changing brand strategies. Successful in combining innovation and renovation to drive growth. Broad perspective, thanks to roles in marketing, sales, government and social work. A go-to leader when change is needed.

Resume Body      GENERAL MANAGER

NOTABLE ACCOMPLISHMENTS

BUSINESS TRANSFORMATION: Engineer of turnarounds for once-underperforming snacking brands, including a +9% three-year CAGR for a 75-year old brand.

MARKETING EXCELLENCE: Developed Effie, Ogilvy and Cannes recognized integrated marketing campaigns. Combined deep consumer insights with cutting-edge implementation, including traditional, social and mobile executions.

SALES EXPERTISE: Key architect of the industry-recognized selling strategy, which secured new listings and incremental merchandising in 2014. Won region's top award for efforts on strategy and building customer relationships.

PROFIT BUILDING: Returned key product portfolio to profit growth and improved margins (+400BP in one year) via focus on marketing ROI, portfolio management and operational efficiency.

SIMPLIFYING COMPLEXITY: Adept at resolving ambiguity to create focused, effective strategies. Transformed marketing effort from uncoordinated, overlapping brand efforts into complementary, portfolio strategy with clear roles and path to growth for each brand.


PROFESSIONAL EXPERIENCE


FORTUNE 100 CONSUMER PRODUCTS COMPANY
GLOBAL LEAD, NEW BUSINESS EXPANSION
New Jersey
2016-Present
Executive leadership team member for entrepreneurial company emerging from start-up phase.
* Leading marketing strategy development to broaden consumer target.
* Advancing global expansion plans by two years.

PORTFOLIO GENERAL MANAGER
New Jersey
2013-2015
Recruited by head of business unit region to turn around $700M business. Full P&L ownership; staff of 12.
* Returned leading brand to growth with 1st 5 consecutive quarters of growth in 5+ years via expansion to new pack types, overhaul of marketing message and consolidation of media in three top-performing vehicles (TV, digital/social and in-store).
* Expanded marketing ROI by 25% in 2014 by developing and deploying proprietary real time media optimization model, enabling adjustment of digital media buys and creative choices every other week.
* Led portfolio simplification efforts, including SKU reduction, package productivity and sales focus on core SKUs, delivering 2 straight years of profit growth with 1st margin expansion (+400BP) in 4+ years.

SALES PLANNING LEAD
New Jersey
2012-2013
Took unique, career broadening opportunity to become first marketer to direct sales planning for total company portfolio with $5B in sales and a 9,000 person sales force.
* Directed the transformation of sales communication and strategy
* Crafted 2014 selling strategy to broaden company's frame of reference and secure position as consumer and shopper expert. Strategy drove enhanced customer buy-in on strategic initiatives and supported +6% gain in total distribution points and growth of 450K product displays.
* Conceived and launched one-stop shop website for selling tools and information to serve 9,000 person sales force and headquarters team. Included optimized versions to make website available across devices.
* Overhauled broken commercial planning process by negotiating a new process across all functions, including sales, marketing, R&D, operations and legal. Enabled first on-time launch of plans in 3 years.

PORTFOLIO MARKETING LEAD
New Jersey
2008-2011
Held full P&L and strategic accountability for $1.2B, 5 brand portfolio, with $80M marketing budget. Moved leading brands from share losers to share gainers.
* Drove marketing ROI by 100%+ by doubling TV paybacks and innovative use of digital/social media.
* Led creation of award-winning brand integration on "The Colbert Report". Integration was most viewed segment of the year on the Colbert website and named one of the 10 best of the decade by AdWeek.
* Created new-to-the-world social media campaign, driving best-in-class Twitter community and over 4M YouTube views in just 6 months. Campaign responsible for best velocity gains on record and 4 quarters of share growth.
* Conceived and launched social responsibility marketing campaign with heavy social media and in-market activation. Conducted PR events in 60 markets. Delivered a 14 point change in base trends for the brand.

SENIOR BRAND MANAGER
Revived the most iconic brand in the category via breakthrough marketing and innovation. Efforts delivered 30% sales growth and +1.4 share points between 2007 and 2009.
* Led creation and execution of new marketing campaign which ran for 7 consecutive years, the second-longest run of a marketing idea in the brand's 75 year history.
* Launched major packaging platform currently worth $125M pack in annual sales.
* Launched most successful line extension in 20 years.


EARLY POSITIONS
New Jersey: Various positions with Fortune 100 consumer products company from Associate to Brand Manager, 2000-2005.

Washington, D.C.: Legislative aide for U.S. Congress, 1992-1998.
* Rallied support for initiatives with other elected officials, Presidential appointees and interest groups.
* Represented Congressional office with home-state and Washington, D.C. groups in meetings to both understand stakeholder needs and generate support for key priorities.
* Drafted legislation and speeches to support and deliver messaging in compelling fashion.

Houston, Texas: Social worker, 1990-1991.
* Provided direct service to and built relationships with homeless teens five nights per week in the high-risk areas where youth gathered and hustled.


EDUCATION
Master of Business Administration, Top 20 business school. Graduated in top 10% of class.
Bachelor of Arts with High Honors, Top Public Liberal Arts University.


AWARDS
Cannes Gold Lion; Effie; ARF David Ogilvy Award; Pentaward for graphic redesign.

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General Manager

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Debugging Information
ColdFusion Server Enterprise11,0,19,314546
Template /ResumeDatabase/SiteMapping_index_byFunction.cfm
Time Stamp 20-Jan-22 04:16 PM
Locale English (US)
User Agent ColdFusion
Remote IP 192.168.1.49
Host Name 192.168.1.49


Execution Time

Total TimeAvg TimeCountTemplate
15 ms15 ms1top level D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\SiteMapping_index_byFunction.cfm
15 ms15 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/act/SiteMapping_indexAct.cfm
15 ms15 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/lcl/spSelectIndustriesAndPositionsByResumeID.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/Application.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/inc/SiteMapping_resumeResultDetailInc.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/ResumeDatabase/lcl/spSelectResumeByResumeID.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/execLoggedOff_SITEMAP.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/site.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/sitemapping_resume_index_header.cfm
0 ms0 ms1D:/inetpub/wwwroot/ritesite.com/gbl/sitemapping_site.cfm
0 ms STARTUP, PARSING, COMPILING, LOADING, & SHUTDOWN
15 ms TOTAL EXECUTION TIME
red = over 250 ms average execution time


Stored Procedures

SelectPostedResumeByResumeID (Datasource=RiteSite, Time=0ms) in D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\lcl\spSelectResumeByResumeID.cfm @ 16:16:26.026
    
parameters
typeCFSQLTypevaluevariabledbVarName
 IN CF_SQL_VARCHAR 42JX5XDFP7NG  
 IN CF_SQL_INTEGER 1003  
    
resultsets
nameresultset
 rsSelectResumeByResumeID_1 1
 rsSelectResumeByResumeID_2 2
 rsSelectResumeByResumeID_3 3
 rsSelectResumeByResumeID_4 4
SelectIndustriesAndPositionsForResume (Datasource=RiteSite, Time=15ms) in D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\lcl\spSelectIndustriesAndPositionsByResumeID.cfm @ 16:16:26.026
    
parameters
typeCFSQLTypevaluevariabledbVarName
 IN CF_SQL_VARCHAR 42JX5XDFP7NG  
    
resultsets
nameresultset
 rsSelectResumeByUserIDAndConceal 1


Scope Variables

Application Variables: applicationname=RiteSite 
CGI Variables: AUTH_PASSWORD= AUTH_TYPE= AUTH_USER= CERT_COOKIE= CERT_FLAGS= CERT_ISSUER= CERT_KEYSIZE=128 CERT_SECRETKEYSIZE=2048 CERT_SERIALNUMBER= CERT_SERVER_ISSUER=C=US, O=DigiCert Inc, CN=DigiCert TLS RSA SHA256 2020 CA1 CERT_SERVER_SUBJECT=C=US, S=Louisiana, L=LaPlace, O=Ritesite Custom Career Services Inc, CN=www.ritesite.com CERT_SUBJECT= CF_TEMPLATE_PATH=D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\SiteMapping_index_byFunction.cfm CONTENT_LENGTH=0 CONTENT_TYPE= CONTEXT_PATH= GATEWAY_INTERFACE=CGI/1.1 HTTPS=on HTTPS_KEYSIZE=128 HTTPS_SECRETKEYSIZE=2048 HTTPS_SERVER_ISSUER=C=US, O=DigiCert Inc, CN=DigiCert TLS RSA SHA256 2020 CA1 HTTPS_SERVER_SUBJECT=C=US, S=Louisiana, L=LaPlace, O=Ritesite Custom Career Services Inc, CN=www.ritesite.com HTTP_ACCEPT= HTTP_ACCEPT_ENCODING=gzip,deflate HTTP_ACCEPT_LANGUAGE= HTTP_CONNECTION=close HTTP_COOKIE= HTTP_HOST=www.ritesite.com HTTP_REFERER= HTTP_URL= HTTP_USER_AGENT=ColdFusion LOCAL_ADDR=www.ritesite.com PATH_INFO= PATH_TRANSLATED=D:\inetpub\wwwroot\ritesite.com\ResumeDatabase\SiteMapping_index_byFunction.cfm QUERY_STRING=mode=detail&ResumeID=42JX5XDFP7NG&executive=resumes&FunctionID=0&start=1&SITE_MAP_RESUMES_FILE=&SiteMapFunctionName=General_Mgmt.&RequestTimeout=999999 REMOTE_ADDR=192.168.1.49 REMOTE_HOST=192.168.1.49 REMOTE_USER= REQUEST_METHOD=GET SCRIPT_NAME=/ResumeDatabase/SiteMapping_index_byFunction.cfm SERVER_NAME=www.ritesite.com SERVER_PORT=443 SERVER_PORT_SECURE=1 SERVER_PROTOCOL=HTTP/1.1 SERVER_SOFTWARE=Microsoft-IIS/8.5 WEB_SERVER_API= 
Cookie Variables: CFID=2314237 CFTOKEN=67b0d76758d39d97-BF9FEC3E-EEB6-25E8-B89949ACD8F77FB1 
Server Variables: coldfusion=Struct (10) os=Struct (5) 
Session Variables: cfid=2314237 cftoken=67b0d76758d39d97-BF9FEC3E-EEB6-25E8-B89949ACD8F77FB1 jobrecon=0 reconwindowsame=1 resultsperpage=20 rsdirectonly=0 rsjava_ok=1 rswindowsame=1 sessionid=RITESITE_2314237_67b0d76758d39d97-BF9FEC3E-EEB6-25E8-B89949ACD8F77FB1 urltoken=CFID=2314237&CFTOKEN=67b0d76758d39d97-BF9FEC3E-EEB6-25E8-B89949ACD8F77FB1 
URL Parameters: FunctionID=0 RequestTimeout=999999 ResumeID=42JX5XDFP7NG SITE_MAP_RESUMES_FILE= SiteMapFunctionName=General_Mgmt. executive=resumes mode=detail start=1 
Debug Rendering Time: 0 ms