GM, CMO that builds profitable brands
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GM, CMO that builds profitable brands
Willing to Relocate
$200,000 to $400,000
Successful General Manager And Chief Commercial Officer across multiple product categories and channels of distribution. Experienced in strategic Marketing, Sales Planning, P&L improvement, launching new products, and operations. CPG background combined with small company experience.
Resume Body GM, CMO THAT BUILDS PROFITABLE BRANDS
Successful General Manager and Chief Marketing Officer cross multiple product categories and channels of distribution.
Experienced in strategic Marketing, Sales Planning, P&L improvement, launching new products, and operations.
Recruited to several troubled companies to maximize shareholder value, salvage brands or revitalize business.
Disciplined P&L and sku management
Corporate strategy planning to maximize profitability
Strategic CPG Marketing and Sales planning
Driving innovation and sustainable differentiation
Building strategic partnerships with key customers
Developing high performance teams to maximize profits
BERETTA USA Corp., Accokeek, MD (4/2009 to present)
VP of Sales, Marketing and Sales Operations
Recruited to revise BerettaUSA marketing/sales strategies and create growth opportunities.
" Revised channel and marketing strategies resulting in record growth across key categories and channels of distribution.
" Established new product roadmap based on consumer insights and market opportunity to build long term growth.
" Member of Beretta Executive Consultative Strategic Committee to develop global strategies.
Gained market share across all key categories and channels with record sales in core business.
UNITED INDUSTRIES DIVISION/Spectrum Brands, Alpharetta, GA
DVP Marketing Household Group (10/2007 to 11/2008)
Recruited by President for key SBU marketing leadership with management intent to LBO the division.
" Increased core sales and created 3 year innovation pipeline based on strategic consumer research.
New management team dissolved with corporate parent filing for reorganization.
OSULLIVAN INDUSTRIES, Roswell, GA
Senior Vice President of Marketing and Sales (9/2006 to 10/2007)
Recruited by CEO to salvage this struggling PE-owned furniture company.
" Developed new product line to redefine the RTA furniture category and attract new investors.
Successfully sold IP/business assets in conjunction with Board of Directors and Senior Lender.
GOLD TOE HOSIERY, Burlington, NC
Senior Vice President Mass Channel (5/2004 to 9/2006)
Recruited by CEO (ex Sara Lee exec) to launch new program to create value for company to be sold.
" Increased sales/margins in mass channel by launching new products, pricing action and sku rationalization.
Gold Toe successfully sold to Blackstone Investment Corporation in 2006.
CARTERS CHILDRENSWEAR, Atlanta, GA
Vice President/General Manager (4/2002 to 11/2003)
Recruited by corporate consultant (ex-Sara Lee exec) to develop Wal-Mart strategy to provide growth for IPO.
" Successfully launched new program with year one sales exceeding $200 million retail dollars.
Carters IPO completed in 4th quarter 2003.
HUSH PUPPIES COMPANY, Grand Rapids, MI Vice President of Global Marketing (8/2001 to 4/2002)
" Recruited by President to develop fresh look strategic re-positioning for the struggling Hush Puppies brand.
Created new strategy and transitioned to new management team as executives replaced post 9/11.
TASCO WORLDWIDE, Miramar, FL
Vice President, Global Marketing (8/1999 to 1/2001)
" Hired to salvage this highly leveraged turn-around prospect in the sporting/consumer optics categories.
Corporation was liquidated to maximize return after key retail customer filed for bankruptcy.
SARA LEE CORPORATION, Brand and Agency experience 1982-1999
Long, steady and progressive career with responsibility in brand marketing, and strategic retailer customer teams.
GM and strategic team responsibilities included Sales, Marketing, Systems and Supply Chain.
Engaged in several new product launches across food and apparel product categories.
Member of Executive Marketing Team to build global brand equity across all products, categories and retailers.
Vice President/General Manager - Intimates Division
" Launched new Lovable brand and received Vendor of the Year award from three key retailers.
" Increased sales 28% to exceed $200 million with enhanced margins.
Vice President - Kmart Business Team
" Implemented on-site category management for softlines in conjunction with P&G corporate efforts.
" Increased sales by 46% to $365 million with higher gross margins.
Vice President - Target Business Team
" Created the team, hired new personnel and focused on marketing programs addressing the Target Guest.
" Established on site analytical capability and increased sales 200% to exceed $110 million.
Director of Marketing - Wal*Mart Business Team
" Key member of team that built foundation for exponential growth now exceeding $1 billion in sales.
" Increased corporate sales 140%, Activewear sales 200% ($100+ million).
Director of Marketing - Hanes Activewear
" Successfully launched Hanes Activewear on accelerated schedule with volume exceeding $40 million.
MULLEN AGENCY Account Marketing Manager for Hanes/Sara Lee
" Winner of an Effie for brand positioning and strategy on Hanes packaged goods business.
Marketing Manager - Chef Pierre/Sara Lee Bakery
" Launched pre-baked desserts utilizing consumer insights and capitalizing on consumer need for convenience.
HBM/CREAMER ADVERTISING - Account Executive/Research Analyst for Hanes/Sara Lee
" Member of team that launched Stouffer's Lean Cuisine and new category development for Sara Lee.
Villanova University 2010
Six Sigma Green Belt
University of Pittsburgh - Pittsburgh, PA 1985
Masters of Business Administration
University of Miami - Miami, FL 1978
Bachelor of Business Administration - Marketing
Forbes Magazine Annual Marketing Conference - Guest speaker 2002
USA Shooting Team - Advisor to Governing Board for USA Olympic/Competitive Shooting Sports - 2001-2002
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