DENISE D. OLIVARES
email@example.com " (470) 429-0871 " www.linkedin.com/in/deniseolivares/
Strategy leader with demonstrated accomplishments in product development, marketing, strategic planning, brand building. Effective team leader skilled at using innovation and best practices to transform businesses and drive profit. Global experience in strategic relationship management, internally and externally. Experience working on multi-cultural management teams in seven countries on three continents. Product and marketing knowledge includes life and health insurance, healthcare, disability, worksite products, retail brokerage, annuities, investment products, big data and analytics.
B2B AND B2C MARKETING INNOVATION PRODUCT MANAGEMENT
STRATEGIC PLANNING CUST EXPER DESIGN CLIENT AND VENDOR RELATIONS
BUSINESS TRANSFORMATION CONTRACT NEGOTIATIONS STRATEGIC PARTNERSHIPS
PROGNOS HEALTH, INC., Virtual 2018 present
VP, GM PAYER SOLUTIONS
Drive innovation in product development to bring data and analytic solutions to Health and Life insurers. Create opportunities to monetize unique multi-year, multi-lab clinical lab result database of over 200 million individuals.
" Lead market research activities to identify market need.
" Drive innovation pipeline and prototype development to bring analytics-driven solutions to Healthcare Payers.
" Responsible for business development and P&L for lab-driven analytics solutions into health insurance marketplace.
" Manage matrixed multi-functional product development and management teams in all phases of product lifecycle, including clinical, data science, operations, and engineering teams working in agile development methodologies.
" Drive key strategic partnership that further Prognos product design capabilities and distribution reach.
" Exceeding revenue goals ($2.5M 1st year topline sales)
LEXISNEXIS RISK SOLUTIONS, Alpharetta, GA 2014 2017
DIRECTOR STRATEGY AND BUSINESS DEVELOPMENT
Led innovation in product development to bring data and analytic solutions to the Life and Health insurance industry.
" Designed and led Voice of the Market research, including script writing teams, focus group management, and industry forum sessions.
" Mapped customer experience flow to develop strategy for product design, marketing, customer implementation
" Drove acquisition, retention and cross-sell solutions strategy & 5-year plan to achieve 10% growth year over year.
" Initiated R&D, prototype development and market testing.
" Enabled sales activities in customer outreach, campaign design, meeting management, solution integration.
" Managed cross-functional teams in innovation, go to market, marketing and launch planning activities, for data analytics solutions in life insurance, Medicare supplement marketing and other life and health insurance product lines
" Supported Division sales growth of 20% year over year.
DENISE D. OLIVARES
firstname.lastname@example.org " (908) 578-7999 PAGE TWO
CIGNA, Hartford, CT 2011 2013
VICE PRESIDENT U.S. BEST PRACTICE PRODUCT DEVELOPMENT LEAD
Investigated product development and prioritization activities for health care services and group / individual life / health insurance offerings. Devised process and tools to improve marketing and product management effectiveness. Aligned priorities with corporate strategy to attain measurable business goals via efficient, flexible stage-gate methodology.
" Created and launched efficient product development and product marketing processes; including innovation framework, customer journey mapping, ideation process and prioritization activities.
" Developed practice guidelines for product portfolio management and timely strategic planning in support of nearly one hundred products distributed via B2B, B2C and B2B2C channels.
" Created and implemented training programs for all levels of U.S. product managers (130 people in product units, plus key matrix partners, such as marketing, underwriting, IT, and service).
THE UNION LABOR LIFE INSURANCE CO., Washington, DC 2009 2011
VICE PRESIDENT MARKETING AND PRODUCT DEVELOPMENT
Designed and led the product development department and processes, as well as marketing strategy and execution for business to business and direct to consumer channels. Created life, supplemental health, disability, medical stop loss, prescription stop loss insurance and other financial risk solutions supporting the union and municipality marketplaces. Developed and led the Senior Product & Marketing Steering Committee.
" Built staff of 5 and managed matrix project teams of 10 to 12.
" Innovated CRM strategies and solutions to ensure the successful launch of insurance and related products in key client segments.
" Drove profitable sales growth of 6 to 9% during a turbulent economic climate.
" Mapped customer experience flows to enhance marketing experience and service delivery for life insurance, hospital indemnity plans and cancer / critical illness / ad&d insurance coverage.
" Created integrated marketing campaigns for direct mail and telephone sales of supplemental worksite life and health insurance solutions.
CITI SMITH BARNEY, New York, NY 2006 2008
1ST VICE PRESIDENT SEGMENT INITIATIVES GROUP
Set strategic and tactical marketing priorities in support of Citis key affiliates: Citibank, Citicards and Smith Barney. Targeted priority segments, such as business owners, corporate executives and real estate investors. Spearheaded business development across product, marketing, service, operations, and the technology sectors to establish new marketing and product enhancements targeting high net worth clients.
" Forecasted to generate 20% gross production lift within 12 months.
" Designed marketing strategy and developed various insurance, banking, and brokerage product marketing campaigns and company promotions for insurance, brokerage, banking and loan products for business and consumer channels. Campaigns included print, web and direct mail.
" Products included life insurance, supplemental health insurance and worksite benefits.
" Managed direct staff of two and matrixed teams of 20+.
DENISE D. OLIVARES
email@example.com " (908) 578-7999 PAGE THREE
AXA FINANCIAL, INC., New York, NY 2000 - 2006
VICE PRESIDENT OF STRATEGIC MARKETING AND PLANNING (2003 - 2006)
VICE PRESIDENT OF PRODUCT MANAGEMENT (2000 - 2003)
" Co-managed the $1.5B merger of two mid-sized financial services conglomerates, AXA Financial and Mony.
" Structured AXA Equitable name change project.
" In support of co-branded marketing strategies, coordinated companywide teams to direct campaign programs for strategic corporate partners.
" Built product and marketing teams from ground up; set strategy and drove tactical activities.
" Increased new accounts by 100%, generating $4.5B in new assets in a depressed market.
" Contributed to increasing overall assets under management by 50% in 16 months.
" Launched five new brokerage products in 18 months, enhancing research offerings and function / usability.
" Supported cross-sell of 34% of all brokerage clients on life or annuity products.
" Participated in elite, 18-month AXA Group Executive Management Development Program.
PRUDENTIAL FINANCIAL, Newark, NJ 1997 - 1999
VICE PRESIDENT ADVANTAGE MARKETING AND PRODUCT DEVELOPMENT (1998 - 1999)
VICE PRESIDENT CORPORATE MARKETING AND STRATEGIC PLANNING (1997 - 1998)
" Built product and marketing team and infrastructure from ground up, with multi-year, multi-product planning model.
" Directed $3.3M Advantage Marketing and Product Development division.
" Drove platform growth 100% to achieve 55,000 accounts and asset growth 110% to achieve $1.5B in assets.
" Reduced operating costs 20% by transitioning in-house Alliance Account processing.
" Conducted and analyzed competitive research and strategic case development nationally and worldwide.
" Served as the Key Planner in developing worldwide affluent market goals.
Previous Career History:
Began my career in policy design and approval for numerous product types: individual and group life insurance, major medical coverage plans, accidental death, disability, worksite benefits, cancer, critical illness. Grew to manage teams that researched rules and regulations, interpreting same in order to operationalize and comply. Led policy design and filing teams (both direct staff and matrixed teams). Reviewed marketing and training materials for compliance with procedural and advertising rules and regulations. Prepared for state audits and corporate market conduct review activities.
ASSISTANT VICE PRESIDENT OF COMPLIANCE PENNCORP FINANCIAL, INC., Raleigh, NC
CORPORATE COMPLIANCE AND SENIOR MARKETS MANAGER J.C. PENNEY LIFE INSURANCE, Plano, TX
MARKETING, COMPLIANCE AND PRODUCT CONSULTANT INDEPENDENT CONSULTING, Dallas, TX
CONTRACT ANALYST AIG, Wilmington, DE
Education: Duke University, Durham, NC
B.A. in Public Policy Studies, B.A. in Economics, Minor in Math
Certifications: Chartered Financial Consultant (ChFC), Chartered Life Underwriter (CLU); Insurance-licensed agent life, health, property & casualty; Series 7 and 24 Licenses (lapsed)
Professional Affiliations: Text Review Panel Member, Life Office Management Association (LOMA)
Gerson Lehrman Group Council Member; Corporate Insight Research Panel
WebServes Board Member