SENIOR EXECUTIVE: MARKETING & BUSINESS DEVELOPMENT
Summary:
Skilled in leading start-up initiatives. Experienced in global management, marketing, and business development, including: P&L responsibility; opportunity assessment; product development; market penetration; strategic planning and execution.
International marketing, sales and negotiation expertise, with a talent of aligning key decision makers in different cultures, instilling common goals and executing new business opportunities in Asia-Pacific.
Plan and conduct high-impact presentations to executives; experienced in proposal development, execution, and management of strategic partnerships with Fortune 500 customer organizations.
Proven ability to capture strategic opportunities through understanding of customer needs and decision making criteria; reputable for delivering revenue growth, optimizing costs, streamlining business processes, and managing partnerships for growth and profitability.
Visionary leader with the ability to identify business opportunities, build and develop teams, gain organization support to deliver successful business growth.
Skills:
Product Management Strategic Planning Partnership Management Negotiations Market Research Financial Management Operations Management eCommerce
Client Management International Business
PROFESSIONAL EXPERIENCE
CAPITAL ONE , Plano, TX 2006 Present
A $90 billion asset base diversified financial service company that offers credit cards, banking, and consumer and auto loans as well as mortgage financing.
Vice President Marketing and Business Development
Primary leadership source for development of new channels through product enhancements, direct marketing, alliances and growth of strategic partners. Drove performance in the areas of strategy, marketing, and business development with a strong focus on profitability, customer acquisition, and retention.
Major Contributions:
Grew $3.2 billion direct to consumer segment of the auto finance business by $300 million in 12 months by negotiating and executing 12 new partnership agreements.
Developed the strategy to double the small business segment in 3 years by offering multiple products and services
Identified and improved the partner pipeline from $100 million to $700 million by expanding the target market consisting of banks, automotive portals, financial institutions, affinity groups, and auto finance companies.
Streamlined existing partnerships to increase profitability by 25% and asset size by $150 million.
Led business planning and market research; identified growth opportunities, developed new markets and improved existing products resulting in an opportunity to grow the business by $400 million in 18 months.
Created new business models (private label, co-brand), direct marketing campaigns, cross sells, product and internet search campaigns to increase application volume by 15%.
Identified and hired top talent team to support and manage business development and partnership marketing, started and grew the team to support $750 million portfolio.
Created new revenue stream by passing customer applications that could not be serviced by Capital One to other lenders and partners with an estimated annual income of $5 million.
Analyzed business portfolio profitability and terminated unprofitable deals, generating cost savings of $2 million.
Standardized partnerships launch process to improve delivery time frame from 6 months to 2 months.
SABRE INC, Southlake, TX 1998 - 2006
A $5 billion market leader in providing solutions to the airlines, travel agencies, and corporations in the travel industry. Sabre is owner of online travel websites including: Travelocity.com; GetThere.com; lastminute.com; and Zuji.com.
Senior Channel Marketing Manager (2003 2006)
Grew business in emerging markets; managed marketing programs and products globally with a $10 million P&L.
Major Contributions:
Revitalized the declining Asia business segment from a 10% quarterly decline to double digit growth rate in less than two years, bringing revenues from $20 million to $30 million.
Identified growth opportunities in emerging markets (India, China, and Australia) by developing strategic business plans and market plans; entered India and China in 2006.
Negotiated and managed $30 million strategic joint-venture partners in Singapore and Japan.
Lead the multi-faceted development, data migration, and implementation of a $15 million project in 12 months with 40 people across 3 continents (US, Europe, and Asia).
Manager Product Marketing (2001 2003)
Developed products, conducted research, evaluated business opportunities, negotiated with global companies to expanded market share in North America, Latin America and Europe.
Major Contributions:
Developed low fare search, hotel search, and package products for Sabre and Travelocity.
Created business requirements, conducted market research, focus groups and usability analysis to localize the product and manage market plans. Oversaw implementation of new product launches.
Negotiated multi-million dollar licensing, revenue share, and development agreements with 5 companies in less than 1 year; projected revenue was $10 million.
Led cross-functional teams to integrate partner processes, products, and programs. Developed new products and services, decreased time to market by 50%. Reduced costs by $2 million.
Senior Strategy Analyst (2000 2001)
Consulted management on transforming the traditional business model to leverage the Internet to create profitable and growth-oriented new business opportunities.
Major Contributions:
Developed business strategy to expand Sabres presence and grow market share by 10% in online business.
Reengineered internal processes to develop the eServices model which led subscribers to adopt internet-based support services thus increasing efficiencies; reduced costs by $12 million annually.
Financial Analyst (1998 2000)
Created new business analysis for securing $29 million outsourcing contract for airline computer reservation software for airlines.
Developed profitability analysis and forecasting models to evaluate over 200 projects; managed and evaluated more than 400 contracts.
Mahindra and Mahindra, India 1995 1996
A $16 billion manufacturer and marketer of utility vehicles, light commercial vehicles and tractors. Joint venture partner of Ford in India and market leader by sales of autos, utility vehicles and tractors in South-East Asia.
Business Analyst
Evaluated the technical feasibility, economic viability, and creditworthiness of the first $5 million hovercraft project on the west coast of Mumbai.
Prepared and submitted proposals to government and regulatory bodies addressing infrastructure, environmental, and economic development implications of the project.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Masters of Business Administration (MBA) - Finance and Strategy, University of Texas, Arlington
Masters in Science (MS) - Information Systems, University of Texas, Arlington
Bachelor of Engineering (BE) - Mechanical Engineering, Manipal Institute of Technology, India
Management Development - Executive and Management Development course at Southern Methodist University, Cox School of Business, Dallas, Texas |
