(Certified Franchise Executive)
SUMMARY OF QUALIFICATIONS
Senior-level executive with expertise in franchising, strategic management and leadership experience in:
Strategic Planning
Franchise Operations Support
Brand Marketing
Compliance Enforcement
Franchise Sales
Agreement Terminations & Non-Renewals
Consumer & Market Penetration Research
Project Management
Uniform Franchise Offering Circular Development
Management of External Resources
PROFESSIONAL EXPERIENCE
1992 2008
Industry leader in consumer service industry with more than 1,450 territories worldwide.
Vice President of Market Development (2000 - 2008)
Director of Territory Development (1994 - 2000)
Marketing Services Manager (1992 - 1994)
Marketing for consumer and franchise sales, UFOC development, creation and implementation of brand standards, compliance enforcement, strategic planning, sales management, research and budgeting.
* Successfully contributed to growth of corporate revenue from less than $100M to more than $300M.
* Brought over 150 new franchisees into the system, 40% of total franchisees.
* Led efforts to rectify franchisee deficiencies in reporting, fees, insurance and sales performance. Results included reducing delinquent fees by 75%, improving insurance compliance to over 98%.
* Influenced more than 70 underperforming franchisees to sell to new franchisees preventing loss of service to markets through closures and improving sales performance by average of more than 10%.
* Executed more than 60 agreement terminations and non-renewals without a single lawsuit against the company. Actions provided significant savings in legal expenses while protecting company image.
* Oversaw all updates and changes to the Uniform Franchise Offering Circular and Franchise Agreement annually for 13 years. Ensured company compliance with Federal Trade Commission regulations.
* Initiated mandatory criminal background checks and drug testing for all 7,500 employees of franchises.
* Managed activities of external legal counsel, investigators and advertising agency on behalf of company. Kept all projects within budget.
* Directed external research firms in employee, customer and franchisee research projects and customer modeling and market penetration studies. Provided valuable data to understand markets and franchisee performance and to assist in targeting marketing programs.
* Negotiated lodging and convention center contracts for annual convention at substantial savings over published rates. Secured companys first national advertising agreement providing standardized discounted pricing for all franchisees.
* Planned and staged annual convention for over 10 years. Event provided motivation, recognition, education and enhanced business relationships for 650-750 attendees.
INDEPENDENT MARKETING CONSULTANT 1990 1992
Advised clients in banking and other industries on strategic planning and marketing.
* Successfully designed and conducted in-depth business and staff analysis with recommendations for advertising agency preparing to restructure.
PUBLIC RELATIONS FIRM 1989 1990
Full service public relations firm.
Senior Public Relations Counsel
Advised clients in health care, utilities, education and entertainment on all aspects of public relations.
* Spearheaded successful fund raising campaign for rural hospital client raising $1M for construction of nursing home wing.
FINANCIAL INSTITUTION 1986 1989
Vice President/Marketing Services (1988 - 1989)
Vice President/Advertising & Sales Promotion (1986 - 1988)
Largest financial institution in state with 69 offices statewide and in three adjoining states.
* Developed strategic plan for employing $5M+ annual marketing budget to improve brand awareness and increase deposit and loan volume.
* Directed agency and in-house resources to create and implement campaigns using TV, radio, print, direct mail and POP materials.
* Achieved 35% improvement in brand awareness in primary growth market with multi-media campaign.
* Produced $140M in time deposit growth in a 60-day period with marketing campaign; the largest short-term increase in company history.
EDUCATION
MA, Administration, University of Missouri, Kansas City, MO
BS, Education, University of Missouri, Columbia, MO
Certificate of Franchise Management, Georgetown University
CERTIFICATIONS
Certified Franchise Executive
Six Sigma Yellow and Green Belt Certifications
COMMUNITY & VOLUNTEER EXPERIENCE
* Katrina Relief Organized and led company team in rebuilding efforts. Took personal vacation to work on post-storm clean up.
* Habitat for Humanity Initiated company sponsorship, recruited all volunteers for 10-home project.
* Junior Achievement Instructor two communities
* Past President - Two-State Chapter, Bank Marketing Association. |
