SENIOR MARKETING EXECUTIVE PROFILE
Business Development • Consumer Research • Strategic Marketing
Expert strategic thinker specializing in developing and executing business tactics thereby guiding executive management to improve current operations, invest in profitable new business segments, open new markets and launch new products.
High-performance leader with an extensive history of professional experience creating and executing value-based sales and marketing strategies and tactics that propel revenue/profit growth for such industries as retail consumer electronics, wireless telecom and residential homebuilding. Visionary with extreme savvy in establishing and communicating strong competitive value while exploiting new business ventures. Effective change agent with a high level of integrity whose results speak for themselves.
SIGNATURE SKILLS
Key Account Relationship Management
US & Foreign Business Development
New Product Creation and Launch
Staff Training and Development
Strategic Sales and Market Planning
Operational Marketing Campaigns
Policy and Process Improvement
Brand Management
Budget Management, Planning and Forecasting
Business Intelligence
PERFORMANCE HIGHLIGHTS
* Increased weekly gross sales by 300% through implementation of new market / competitive analysis tool (Neumann)
* Optimized companies Internet presence yielding 30% increase in web based sales leads (Neumann)
* Established three to five year land acquisition, product and customer focus strategy for division through an extensive, in-depth supply/demand and segmentation analysis of the local housing market (Centex)
* Nominated for 2006 Marketer of Year Award by Homebuilding Association of Greater Chicago (Centex)
* Directed research efforts resulting in 18% increase in market share and 12% increase in profit margins (3Com)
* Created international risk assessment tool garnering 30% increase in international business prospects (Lucent)
EXPERIENCE & ACCOMPLISHMENTS
Neumann Homes, Warrenville, IL 2007 to 2007
National Vice President of Sales & Marketing
Recruited by CEO for turnaround team to co-manage sales force and supervise a staff of six encompassing both strategic and operational marketing departments responsible for: land acquisition analysis, customer research and segmentation, product research and development, all retail sales and advertising collateral and media development (newspapers, brochures, sales centers, press releases, radio/television, signage, and Internet).
* Managed and optimized $8.5M operational and strategic marketing budget yielding 20% increase in prospects. Prospect quality also increased demonstrated by 3% boost in sales conversion rate.
* Demonstrated quantitatively the Internet was responsible for approximately 75% of sales leads and revamped the company’s web presence increasing web based leads 30%.
* Responsible for all retail sales office locations and model home presentation including but not limited to: sales center location, layout, décor and display materials, model selection, decorating and merchandising all determined by a detailed target consumer analysis including demographic and ethnographic research.
Reason for leaving: Position eliminated due to company filing bankruptcy protection in October 2007
Centex Homes, Elgin, IL
2004 - 2007
Division Senior Marketing Director (Department Head)
Managed a $4.2M budget while supervising a staff of five encompassing both strategic and operational marketing departments with responsibilities that included, but were not limited to: land acquisition analysis, customer research and segmentation, product research and development, all retail sales and advertising collateral and media development (newspapers, brochures, sales centers, press releases, radio/television, signage, and Internet).
* Completed Illinois Division’s first Strategic Market Assessment (SMA) of the Greater Chicago area establishing the strategic direction of the company for the next three to five years for land acquisition, product type, price, performance and target customer base focus
* Established new records for Operational marketing achievements by driving record number of qualified customers to active neighborhoods taking the Division from #7 to #2 in one of the most competitive markets in the country
* Created dynamic online reporting system for continually monitoring all active communities and their associated competition allowing management to react quicker to rapidly changing market conditions resulting in improved key business performance measures (.i.e. increased sales pace, profit margin, and asset turns)
Reason for leaving: Position eliminated due to declining real estate market – 35% reduction in workforce
3Com Corporation - Rolling Meadows, IL
2001-2004
Director, Business Intelligence, Residential Connectivity Group
Created flagship competitive intelligence group within the business unit responsible for all strategic marketing research and analysis regarding the company’s entire line of consumer based retail products and services. Partnered with senior executive management team in plotting retail business strategy, market direction and pricing. Formulated aggressive marketing strategies targeting specific customer segments in the consumer electronics market.
* Performed key competitive, retail market and ethnographic research efforts that streamlined the product roadmap for the Internet appliance product group, which increased their market share an estimated 18%.
* Increased retail sales revenues by 25% by conducting extensive customer satisfaction survey for the Internet appliance market that caused a revamping of marketing communication materials to target specific market segments.
* Directed research efforts that resulted in an average increase in profit margin of 12% due to optimization of channel partners and better outsourcing of specific product components.
* Member of core management team that pursued venture capital funding to continue development of flagship Internet appliance product (Audrey) after company had officially dissolved the business group (formed Datatricity LLC)
Reason for leaving: Entire business unit eliminated due to corporate restructuring resulting from significant industry downturn
Lucent Technologies - Naperville, I
1998-2001
Senior Market Intelligence Manager, AMPS/PCS Division
Managed startup organization responsible for global market segmentation and analysis of the wireless voice and data telecommunications markets, manufacturers, competition, service providers and end-users. Coordinated competitive intelligence, market research, forecasting, benchmarking and related efforts. Developed core strategy initiatives for the business unit’s turnaround efforts.
* Improved market share by as much as 8% in one year through the creation of a new strategic offer marketing organization for targeting unique total solutions to specific customer segments.
* Directed research and marketing efforts for the TDMA technology road-mapping and work program planning groups, driving the product team to lead the corporation in new product introductions, customer satisfaction, and cycle time reduction.
* Created strategic tool for assessing and prioritizing international markets on a basis of opportunity versus risk that optimized resources for pursuing additional business in foreign markets garnering over a 30% gain in international business prospects.
Reason for leaving: Accepted another opportunity in an attempt to stay employed in the industry during a market downturn
Motorola - Schaumburg, IL
Senior Business Development Manager, Radio Network Solutions Group
1998-1998
Competitive Intelligence Manager, Radio Products Group (Consumer Retail)
1996-1998
Senior Bid Analyst, Radio Network Solutions Group
1994-1996
MacKay & Company - Lombard, IL
Market Research Manager
1992-1994
Senior Market Analyst
1990-1992
Market Analyst
1989-1990
EDUCATION
MBA
Strategic Marketing emphasis
Lake Forest Graduate School of Management
Lake Forest, IL
Bachelor of Science
Urban/Economic Geography
Northern Illinois University
DeKalb, IL |
