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SENIOR EXECUTIVE: SALES, MARKETING AND OPERATIONS

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Position
SENIOR EXECUTIVE: SALES, MARKETING AND OPERATIONS
Location Confidential
No
Location
No preference
Willing to Relocate
Yes
Industry
Services-Non-Consumer/Non-Utilities
Function
SALES-MANAGEMENT-and-SALES
Compensation
$150,000 to $300,000

Resume Summary
Senior executive with 20+ years of experience in: INTERNET / SaaS & BUSINESS SOLUTIONS ∙ CONSULTING ∙ ADVERTISING ∙ START-UP OPERATIONS ∙ BUSINESS DEVELOPMENT ∙ SALES TEAM TRAINING & DEVELOPMENT ∙ ORGANIZATIONAL GROWTH

Resume Body      SENIOR EXECUTIVE: SALES, MARKETING AND OPERATIONS

SENIOR EXECUTIVE – SALES, CONSULTING AND BUSINESS DEVELOPMENT

National Sales Management ∙ Technology And Internet Solutions ∙ Organizational Growth ∙ Start-Up And Existing Operations ∙ Business Development ∙ Enterprise Solutions ∙ Training & Development ∙ Knowledge Management ∙ Advertising And Marketing Services
_________________________________
CAREER SYNOPSIS

Twenty-year advertising, marketing, sales and operations leader with P&L experience and a track record of igniting revenue, driving change, building dynamic service organizations and providing exceptional client service.
EXPERIENCE

• Developed and managed national sales, marketing, account services, creative and production operations for JWG Associates driving sales from $20M to over $200M facilitating the firm’s acquisition by Monster.
• Directed sales, marketing and account services for 7 remote offices, a new business force including 16 senior sales directors and 6 interactive consultants successfully achieving annual new business goals exceeding $30M.
• Responsible for interactive marketing and advertising team focused on delivering optimized web/e-business platforms and integrated marketing solutions. Grew revenue 30% annually in this space.
• Developed and managed client relationships with Fortune 1000 companies in a broad range of business verticals.
• MBA with proven success in executive consultative sales, public relations, organizational improvement, P&L responsibilities, building high-performance teams, strategic analysis, client and channel partner relations and multimillion-dollar budget preparation and execution.

EXPERIENCE

PROOF-IT-ONLINE.COM, CARY, NC 2006- 2007
(A START-UP SaaS/ONLINE SERVICES FIRM)

Senior Vice President, Sales and Marketing
Web-based B2B software that provides process improvement with collaborative online approvals, enterprise content management (ECM) file proofing, payments and project management.

• Enterprise sales into the Fortune 1000 executive suite, marketing, e-commerce, and customer service.
• Built and grew the organization, assisted in funding efforts and drove operational ramp-up.
• Generated a pipeline in excess of $10M within the first 12 months and closing accounts and partnerships with projected revenue over $5M (Home Depot, Alderman, Norwood, xpedx, AlphaGraphics-International and ProntaPrint-UK.)
• Developed and implemented account services and sales structure and international channel-partner strategic architecture. Currently seeking funding.


OWNER / INVESTOR / EXECUTIVE CONSULTANT, DURHAM, NC 2004-2007
While completing MBA degree became involved as an owner and investor with two entrepreneurial ventures. Upon completion of MBA served as an Executive Consultant / VP with a national advertising agency until accepting position with an aggressive start-up opportunity.

• Bayard Advertising Agency – Executive Consultant and Interim VP, National Sales & Marketing, New York, NY (2005 – 2006)
Restructured operations and national sales. Introduced innovative Interactive / Enterprise Data Management product. Drove web-based and Interactive business model. Made an immediate impact by increasing the high-probability pipeline by over $15M and closed on $2M of new business for this $70M firm in the first six months.

• Catalyst IT Services- Investor / Managing Director, Durham, NC. (2004 – Present)
Achieved venture capital funding with control shifting to the investment group. Continue to maintain minority share-holder position with no operational responsibilities.

• Bocci Italian Restaurant – Owner, Durham, NC. (2005 – 2007)
Served as non-operational CEO / Owner until successful divestiture in 2007.


MONSTER WORLDWIDE – TMP ADVERTISING DIV., NEW YORK, NY / RALEIGH, NC 2000-2004
(Monster acquired previous company – Overall tenure 1988 -2004)
(AN INTERNATIONAL CONSULTING, ADVERTISING AND WORKFORCE SOLUTIONS COMPANY)

Senior Vice President, Sales and Marketing
Retained in this capacity after being acquired by Monster. Was the most senior JWG executive retained and given responsibility for three areas/units:
• National Interactive Consulting Division. Focused on delivering enterprise solutions, branding, optimized web/e-business platforms and consultative online solutions in the Fortune 1000 Human Capital space. Managed 6 senior consultants and grew revenue at an average of 30% annually.
• Advertising and Public Relations. Managing existing operations with 7 remote offices and 16 senior sales directors in Central, South and Northeast regions. Accountable for sales, training, service delivery, creative, public relations, consulting and marketing initiatives. Consistently achieved annual new business goals exceeding $30M.
• Integrated Marketing and Advertising Division focused on B2B solutions. Primary emphasis to provide integrated strategies including PR, online / traditional advertising and brand development to emerging and mid-market companies in the northeast US. Grew this business with a limited staff by 50% in three years.
• Successfully implemented enterprise-wide CRM and managed on-going compliance.
• Directed planning, lead presentations, developed proposals, budgeting, creative services, channel partner development and business development.

Primary clients included national and international companies that averaged $500 thousand to $5 million in annual recognized revenue: (e.g. First Citizens Bank, RBC, BB&T, Harris Corp., UNC, Bell South, ADP, IBM, Wake Medical, Emory, Cingular, Exxon, PPD, Schlumberger and Aramco.)


JWG ADVERTISING, INC., BOSTON, MA / RALEIGH, NC (Acquired by Monster) 1988-2000
(NATIONAL ADVERTISING, COMMUNICATIONS AND CONSULTING FIRM)

Senior VP/Director of National Development and Operations
• Recruited to grow a successful NE firm into a national organization.
• Developed, implemented and managed a national sales, marketing, account management and operations growth strategy that lead to opening 13 offices from the ground up throughout the US.
• Directed overall growth from annual billings of $20M to more than $200M ultimately driving valuation to facilitate the company’s sale to Monster.
• Consistently achieved profitability with gross margins averaging 30%.
• Managed full-service offices with P&L accountability in NC, GA, and TX with a combined staff of over 100.
• Directly involved in prospecting and closing new business for these offices growing these locations from the ground up to combined annual revenues of more than $60M.
• Directed national account sales efforts and sales training.
• Developed and managing national telemarketing initiative directly related to new business acquisition of $10M in average annual billings.

Clients included NationsBank, Wachovia, First Union Bank, Duke, UNC, Bell South, Emory, PPDI, Harris Corp., Wake Medical, Burroughs Wellcome (now GSK), Blue Cross/Blue Shield, Lowes, and Wheat First Securities.


Additional chronological highlights are as follows:

’95 SVP and Director of National Development and Operations – Promoted and given responsibility for national sales/marketing, sales training, service and public relations. Opened additional offices throughout US, while maintaining accountability for P&L, operations and prospecting and closing major deals and partnerships.

’91 Vice President – In recognition of the regional success, was promoted to this position. Opened offices in Virginia, Texas and Indiana leading them to profitability within 12–15 months.

’88 Regional VP, SE – Opened the first operation outside of the Boston corporate environment. Responsible for P&L. Achieved profitability in the first year. Personally responsible for $2M+ in sales and doubling in year two. Ultimately took the office to a staff of 40 and billings exceeding $25M.

RJ REYNOLDS TOBACCO CO. / NABISCO, WINSTON- SALEM, NC 1980-1987
FORTUNE 10 CONSUMER GOODS COMPANY

Brand Management / Promotional Marketing
Classically trained in all areas of brand marketing, sports marketing, promotions and sales.

’86 Senior Assistant Manager, Brand Marketing / Promotions
• Brand marketing and strategic promotion plans,
• Directed distributor relationships, media buying, budgets in excess of $40MM
’84 Senior Assistant Manager, Special Markets
’80 Assistant Manager, Sports Marketing/Special Events

EDUCATION

Master of Business Administration (with Graduate Honors) Regis University
Bachelor’s Degree, History/Psychology, UNC Chapel-Hill

ADDITION INFORMATION
• Board of Directors – Livingston Communications, Inc.
• National speaking engagements/seminars/consultation professional
• Leadership Excellence Award– JWG Associates, Inc.
• Leader of distinction with Boy Scouts of America.
• Volunteer Staff – Hope Community Church.
• Former Board of Advisors – Employment Management Association.
• Kepner-Trego Matrix Decision-Making Certification.
• Xerox Profession Sales Training Certification.

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