SALES AND MARKETING EXECUTIVE / GENERAL MANAGER
PROFESSIONAL SUMMARY:
Successful Sales/Marketing Executive and General Manager, with 19 years of leadership experience in a major corporate environment with leading specialty retailers, and entrepreneurial start-up experience.
P & L responsibility for four different business units in the past nine years with all three companies.
Significant international experience throughout Europe and the Far East.
Track record includes business "turnarounds" and start-ups.
Consistently lead new business development both at the store and headquarters level. Devised seasonal and long term merchandising strategies. Led Capital expansions: obtained capital, lead business through construction and built business to the proforma's goals.
PROFESSIONAL EXPERIENCE:
LEADING ELECTRONICS SPECIALTY RETAILER
2004 to 2006
General Manger
One of the nation’s leading electronics specialty retail store. Recognized by Forbes magazine in 2003 as the retailer of the year for its financial successes and employee experience. Embarked on a customer centricity strategy in 2004, transforming the company from a product based organization to a customer based business.
-Joined the Wisconsin district in 2004 based on my business acumen around customer service, sales/marketing skills and full P&L experience and successes.
-Recognized for training, teaching, and development of leadership teams throughout the district around the customer experience, business acumen training, and leadership standards.
-Turned around 2 stores in key locations based on establishing standards of operations, teaching and leading high levels of service to customers and employees, establishing store strategies to win, and building standards of accountability around driving a successful P&L.
-Consistently developed and promoted leadership and sales employees, leading an in-store bench and development plans.
-Reduced turn-over by over 40% in first year.
-Improved employee sales proficiencies through training, follow up, validation and accountability.
-Rolled out and implemented the new customer centricity programs including focused customer segmentation, allowing our teams to develop innovative and customer segment specific value propositions that has lead to significant growth and profitability improvements.
AFFINITY MARKETING COMPANY
Dallas, TX and Milwaukee, WI
April 2003 to August 2004
Regional Vice President / Sales, National Sales Director
A leading university athletic and alumni association affinity marketing company. Specializing in the delivery of communications solutions to business and residential customers. Providing added value services to their constituents and a development program for the universities.
-Founding member of the management team.
-Successfully opened up the North Central university market, based in Wisconsin.
-Negotiated and closed seven five-year agreements with key universities in the first six month of business.
-Acquired 40% of the entire companies residential leads of over 600,000.
-Responsible for full P&L for business development, marketing, sales and team leadership.
-Recruited, hired, trained, and led largest region of sales directors in the country.
-Promoted to National Sales Director in April 2004. Sales force expanded from 5 to 15.
-Responsibilities include strategic planning and sales program roll outs across the country.
-Developed hiring profiles and training programs to manage independent market sales reps.
LEADING SPECIALTY RETAILER
1986 - 2003
Vice President and General Manager
1995 - 2003
The nation's largest upscale retailer, with 45 stores and over $3 billion in annual revenues. Internationally recognized for its sales and service culture, retailer was an innovator in applying targeted customer relationship marketing in the high end retail sector.
-Successfully operated three stores over an eight year period, promoted twice to larger stores.
-Responsible for all aspects of the business functions including:
-Sales management, management staff of 40 and total employment of 600 in largest store.
-Marketing and customer strategies, including CRM marketing.
-Focused time and energies on high level customer development.
-Leader of relationship management with key customers.
-Full P&L responsibility, led One store's sales to over $150.0 million, first to reach this measure.
-Improved store's margins and profits to new records.
-Operations, human resources and public relations.
-Promoted from East Coast Store in just one year, after a successful new store opening.
-Established a $45 Million store Year One.
-Hired over 300 employees, sales, sales support and management.
-Lead customer development in the market for new store opening.
-Restored Midwest store to a strong sales and profit trend after two years of declines.
-Refocused store team on a high level of achievement.
-Hired new aggressive management team.
-Added $5.0 Million in sales in 1 year.
-Strong history of hiring and promoting team members for senior management positions.
-Four senior team members were promoted to general manager.
Merchandise Manager
1991 - 1995
Buyer, Leather Accessories
1988 - 1991
Executive Development Program
1986 - 1988
EDUCATION:
University of Wisconsin - Madison
BBA with Honors, 1985
Marketing major, emphasis in engineering coursework
Executive Education Program - Retail Parent Company
Brand Management 2001 and Finance 2002 |
