Position	Director of Marketing and Sales
Location Confidential	No
Location	Minneapolis
Willing to Relocate	Yes
Industry	Consumer-Electronics
Function	SALES-MANAGEMENT-and-SALES
Compensation	$100,000 to $200,000
Resume Summary
Accomplished professional with exemplary marketing and sales experience in national account management. Expertise in managing key accounts, including marketing, merchandising, sales and inventory. Demonstrated success in implementing powerful and cohesive marketing and promotional plans to increase market share and sales.
Resume Body      DIRECTOR OF MARKETING AND SALES
Tactical Sales and Marketing • Branding • Alliance Building • Business Expansion and Growth • Promotions • Marketing Strategy • Marketing Communications • Competitive Analysis • Business Development • Product Launches • Integrated Marketing • Profit Improvement • Research and Analysis • Multimedia Advertising • Online Marketing • Competitive Market Positioning • Campaign Management • Merchandising • Product Training PROFESSIONAL EXPERIENCE Director of Marketing Managed all aspects of marketing relationships with company’s largest revenue-producing national account, Best Buy Corp. and Target, Corp. Created marketing plans and developed ongoing corrective plans to steer profit results to projected targets. Held full accountability for multi-million dollar Market Develop Funds for promotions. Created customized product promotions for each national account; determined store signage, display product placement, print and on-line advertising, pricing and communications to store employees. Performed market intelligence on competitive products and analyzed customer trends. Fostered and nurtured strategic relationships with key departments at accounts to drive key initiatives. Collaborated with strategic partners, including on inventory, merchandising and marketing initiatives to enhance retail sell-though. Assisted multiple Sales Managers in day-to-day sales and operations. Leveraged branding guidelines to drive brand recognition, differentiation in the marketplace and increased customer acquisition and loyalty. Managed store communications and training related to distribution and usage guidelines of all 3rd party talent, registered logos and all products used by accounts for both print / online and internal usage. National Account Manager Managed all aspects of sales and marketing relationships with company’s largest revenue-producing national account, Best Buy Corp. and Target Corp. Administered multi-million dollar Market Dollar Funds to maximize promotions. Analyzed current sales and inventory trends to ensure in-stock inventory levels to meet sales demands. Developed integrated marketing plans customized to each national account. Analyzed market trends and performed competitive analysis to increase sales and reduce returns and exchanges. Oversaw training of brand and product for accounts. Managed entire supply chain process from purchase order to distribution. National Account Manager Managed all aspects of sales and marketing relationships with company’s largest revenue-producing national account, Best Buy Corp. and Fingerhut. Managed products through complete lifecycle, from launch to closeout. Administered multi-million Market Develop Funds to promote products. Analyzed sales and inventory levels; ensured inventory levels to meet sales demands. Oversaw training of Pioneer brand and product for store communications and marketing. Co-developed, implemented and managed entire supply chain process from purchase order to distribution. Promoted from earlier roles with company, including National Account Specialist, 1998-1999 and Product Specialist, 1997-1998. Career Note: Additional professional background includes Mobile Audio Manager including 7 years retail sales/management experience with multiple top sales awards.
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