PROFESSIONAL PROFILE
Senior level manager with a history of proven success in Sales and Marketing Management. Over 27 years of experience in the Automotive Industry at Ford Motor Company and Kragen Auto Supply. Demonstrated experience in the development of a broad range of operational and strategic programs. Goal is to begin a new career with an aggressive growing company where knowledge, experience and past accomplishments would allow for significant contribution to organizations success.
AREAS OF EXPERTISE
Sales Management Marketing Leadership
Personnel Management Strategic Planning Budgeting
Change Management Restructuring Customer Satisfaction
Sales Management
Regional Sales Manager, Ford Customer Service Division - Boston leading a sales organization delivering $ 150 M in revenue annually. Increased parts and service market share in 2005 and 2006.
In depth understanding of, and hands-on experience with selling to vehicle dealer, independent distributor and retail channels. Led implementation of marketing strategy in 2000 which increased sales an average of 18 % annually from 2001 through 2005 in a generally flat industry. Increased Service Absorption 4 % 2005 vs. 2004. Increased dealer wholesale parts by 9 % in 2005.
Presently leading team of 18 professionals responsible for parts sales, customer service, technical assistance and warranty control for 140 vehicle dealers in 6 states. Customer Satisfaction scores increased 3.5 % in 2006. Customer Satisfaction scores in Boston region are highest in the nation. Dealer satisfaction scores increased YOY 2006 vs. 2005.
Marketing
Extensive experience creating, managing, directing and executing Ford Parts, Service and Motorcraft marketing programs. Implementation of programs in Boston led to increased market share, increased customer satisfaction and achievement of 100 % of market assignments.
Marketing program experience covers broad range including Warehouse Distributor programs, dealer sales programs and dealer parts and service programs. One of the founding fathers of commercial fleet vehicle sales and service program which contributed to Ford leadership position with F-Series trucks
Deep experience in marketing ranging from understanding market needs and developing programs from ground up to an operational approach, taking existing programs and implementing across customer types.
Industry Expertise and Experience
Broad experience and knowledge in the retail automotive parts and service business, including vehicle dealer and independent warehouse distributor channels. Launched Ford Retail Network in Rochester NY. Market was 4th to launch and first to turn a profit.
Experience in development of dealership non-technical training, including distance learning. Created first non-technical long distance learning course for Ford Customer Service Division.
Hand picked by Ford Management to research, develop and implement sales and marketing strategy for independent channel (Motorcraft).
Business Breadth and Perspective
Experience with multiple business models, developing sound, fact-based strategies and execution plans, restructuring and organizational culture change.
Adept at applying new technologies into existing business models. Examples include distance learning, internet parts ordering and digital marketing.
Considerable experience working with dealer and independent channel associations and councils. Established independent channel model in 2003, contributing to the growth in the independent channel and still recognized as very successful process.
PROFESSIONAL EXPERIENCE
Ford Motor Company 1996 - Present
Regional Manager Ford Customer Service Div. 2005 Jan 2007
Leading 18 person organization responsible for sales, customer service, technical assistance and warranty control. Responsible for performance of and factory relationship with 140 dealers in 6 states. 2006 revenue projected to be around $ 150 M.
Sales and Marketing Manager 2005
Ford Customer Service Div.
Led activity responsible for parts wholesale in dealer and independent channels in 6 states. Wholesale revenue in 2005 was $ 75 M. Independent Channel revenue in 2005 - $52 M. Directed dealer channel sales and marketing actions of 5 District and 13 Zone Managers.
Distributor Support Team Manager 1999 - 2004
Motorcraft/Independent Channel.
Assistant manager of sales and service organization with $1.4B annual revenue. Directed team responsible for sales, distributor standards, sales reporting and marketing programs
Process Implementation Coordinator 1998 - 1999
Ford Retail Network
Implemented Retail Network model in various markets. Implemented new business model in Dealer sales, service and parts operations.
Local Business Account Mgr. Ford Fleet Ops. 1996 - 1998
Development, recruitment and implementation of commercial fleet program. Targeted vehicle sales and service opportunity with small to medium fleets.
EDUCATION
Bachelor of Science, Accounting Fresno State University, Fresno, CA
Additional course work includes public speaking, benefits selling and computer skills |
