OOO SALES MANAGEMENT / TRADE MARKETING OOO
Consumer Package Goods * Consumer Food Products
Household Products / Health & Beauty Care / Food / Private Label
Direct Sales Force & Broker Management
New Business Development & Channel Penetration
Established and managed regional and national broker networks
Marketing and Sales professional with extensive experience in both small, entrepreneurial organizations and Fortune 500 companies (Campbell Soup, Gillette, Revlon, Electrolux. Results-orientated leader with effective communication and presentation skills. Performed as in innovative problem-solver usiung a team approach to achieve initiatives while forging strong retailer relationships. Skilled in reconizing emerging market trends and pioneering new distribution channels. Strategic sales specialist proficient in curbing costs, bolstering down-trending revenues and maximizing resources for consumer products and brands.
Core Competencies:
* Broker Management * P & L Accountability * Strategic Planning * Training and Development * Trade Marketing * Category Management * Analysis Syndicated Data * Relationship Building * Problem Solving
OOO PERFORMANCE OVERVIEW OOO
National Sales Director – Drug, Grocery, Pet Channels
2005 to Present
>> ELECTROLUX HOME CARE PRODUCTS NORTH AMERICA., Bloomington, IL
$440M floorcare division of Swedish-based global appliance company
Directed new business development and sales of vacuums and floor care accessories. Assemble and manage national broker network and independent sales reps for Drug, Grocery and Pet classes of trade. Succeed across functional teams to achieve product and packaging innovations. Expanded account penetration and customer base.
* Earned 57% profit margins by pioneering new stand-alone vacuum attachment.
* Generated $100K incremental revenue securing Kroger's Private Label merchandising planogram.
* Achieved 18% gross profit margin ($150K)consummating “In and Out” vacuum cleaner promotions with Associated Grocers, Kroger, Basha’s, Pathmark, Price Chopper and other chains impacting 3,000 doors nationwide.
* Created an innovative new product initiative with Petco securing website presence and product placement.
National Sales Manager – Drug, Grocery, Health Food, Mass Market Channels
2002 to 2005
>> NOVOGEN, Stamford, CT
Manufacturer of all natural OTC Vitamin supplements.
Led national sales initiatives with retail chain accounts via Direct sales personnl, distributors, and regional brokers. Rebalanced sales deployment across all consumer trade channels, originated and implemented strategic plan and enhance business development efforts. Accounts included Albertson’s, Ahold divisions, CVS, HE Butt, Rite Aid, Walgreen’s, Wal-Mart, Whole Foods and Wild Oats.
* Pioneered new distribution with Publix Supermarkets securing placement in 550 stores despite chain’s designation as a “Single Item Vendor.”
* Produced $144K incremental sales volume achieving placement of secondary location displays in 1,100 Wal-Mart stores following successful Northeast test market.
National Account Manager / Region Sales Manager - Grocery Channel 1997 to 2002
>> DOANE PET CARE, Brentwood, TN
$800M manufacturer of private label and branded pet foods.
Sales and marketing activity of private label/branded pet foods to major chain accounts. Managed regional broker networks and independent reps. Analyzed and recommended product assortment and formulation to maximize profits and grow distribution base. Built promotional and merchandising programs utilizing category management tools and analysis of syndicated data.
* Turned around underperforming Kozy Kitten cat food; catapulted to #1 ranked position in economy segment by capturing 38% AC Nielsen share.
* Vaulted Kozy Kitten brand sales $840K in one year, adding 11 distribution points and expanding SKU assortment 68% with A & P, Pathmark, Shaw’s and Shoprite.
* Generated 63% profit-margin rising from $44/ton to $72/ton. Curbed administrative and freight expenditures. Instituted new purchasing strategies. Boosted efficiencies by tweaking duplicate formulation, reducing ingredient costs and eliminating unnecessary transfers of raW materials.
Director, Field Accounts / District Manager - Discount, Drug, Grocery, Mass Market Channels
1990 to 1996
>> REVLON, INC., New York, NY
$1.3B manufacturer of color cosmetics, hair and skin-care products.
Directed the sales and merchandising activities of territory and key account managers selling to retail discount, drug, grocery, and mass market chain accounts. Created and implemented quarterly/annual sales budgets, forecasts and quotas for total sales volume accountability of $18M
* Expanded sales at Genovese Drug Stores by $400K through increased advertised promotions and enhanced retail execution of end-cap displays.
* Mentored two individuals into district sales positions after spearheading personnel succession plan. Instituted individualized training program and skill assessments to develop potential candidates.
* District sales performance: achieved 104% to 116% of sales goal for seven consecutive quarters; ranked in Top 10% of 20 districts in sales.
EARLY CAREER EXPERIENCE:
Key Account Manager for THE GILLETTE COMPANY ($2.3B personal care manufacturer of hair/skin care and shaving preps).
* Highlight: Increased sales volume by 8.5% (from $6.9M to $7.5M).
Sales Specialist for CAMPBELL SOUP COMPANY ($2B manufacturer of condensed soups, prepared dinners and pastries).
* Highlight: Managed 66-store retail territory, selling and merchandising product in Metro NY market.
OOO EDUCATION OOO
B.S. in Business Administration / C.W. Post College, Greenvale, New York
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