Marketing and Product Management Veteran, Start-up Executive
Wireless/Cellular ~ Security ~ Manageability ~ Semiconductors ~ E-commerce ~ Internet/Web ~ Enterprise
Results-oriented, no-nonsense business leader with 13 years of broad-based experience and visible achievements in high-tech marketing, product management, and business development. Strong strategic and technical understanding of entire converging PC and telecom landscape. Engineering undergrad and MBA.
Deep understanding of the entire sales and marketing process, both inbound and outbound, having worked almost every existing sales and marketing position via a self-made rotation program. Utilizes this understanding to develop holistic business plans, market penetration strategies and product roadmaps, and to effectively manage and coach cross functional teams.
Ability to create highly productive teams through a combination of vision, strategy, flexible growth oriented processes, talent identification, and stakeholder consensus building.
CORE COMPETENCIES
Primary: Leadership/Communications
Vision/Strategy
• Umbrella business direction/planning
• Strategic/visionary new product ideas
• Vertical and go-to-market strategies
Management/Execution
• High-growth processes development and implementation
• Team recruitment, building, coaching and “stretching” Product Line Marketing/Management
• Market assessment and research
• Product roadmaps & documents
• Product development processes
• New product launch
Marketing, Sales and Business Development
• Branding, positioning, messaging
• Campaign/program management
• Sales and biz dev execution
CAREER HIGHLIGHTS
Intel Corporation/Marvell Semiconductor – Cellular & Handheld Group
• Closed first orders for parts including security functionality after efforts had suffered for three years with zero orders.
guide2style, inc. – An Internet product search engine start-up
• Led the development and launch of the guide2style™ virtual personal shopper, a highly sophisticated product search engine.
Intel Corporation – Mobile and Handheld Products Group
• Developed a strategic plan to increase penetration of mobile PCs among professionals using a desktop computer. A task force was created to execute and eventually became the $300 million Centrino™ brand platform/marketing campaign.
• Led the launch of the mobile Pentium® II processor into the Enterprise market – within 2 months, greater than 50% of IT managers planned to “aggressively move to mobile Pentium II processor-based systems.”
• Helped to develop and refine the vision and launch strategy for Bluetooth technology. Received a Division Recognition Award for Bluetooth web content development.
Sun Microsystems – Microelectronics Division
• In a three week emergency project, successfully led a team of eight people to revamp and rebuild the www.sun.com/microelectonics portal.
CAREER HISTORY
Intel/Marvell, Cellular & Handheld Group, Austin, TX (December 2005 – Present)
Manager, 2-Chip Platform Marketing
Recently moved to this position to develop a new platform Tier 1 OEM penetration strategy.
• Shepherding a solution to eliminate greater than 90% of platform bring-up software development.
Manager, Security Capabilities and Marketing
Led a matrixed group of 30 software and silicon architects, engineers, and marketeers. Regularly met and presented to GM, VP, and Director level contacts at wireless carriers, handheld OxMs and software companies including: T-Mobile, British Telecom, Vodafone, AT&T, Verizon, SKTelecom, Samsung, LG, Motorola, Hewlett Packard, HTC.
• Closed first orders for secure parts after efforts had suffered for three years with zero orders.
• Identified and bringing to market a propriety security and manageablity strategy for Enterprise and wireless carriers that will increase this division’s $500M in sales by an estimated 25%.
Senior Strategic Planner
Developed business, product, and marketing plans surrounding security and manageability.
Vantiis Consulting, Inc., San Francisco, CA (June 2002 – December 2005)
President and Independent Management Consultant
Vantiis Consulting was a new, unique concept that aggregated supply and demand for independent consultants with an extremely low recruiting commission structure.
• Recruited seven Principal Consultants and 3,500 Independent Consultants as Members.
• Maintained independent consulting career; select engagements:
o Strategy Consultant, Intel Corporation, Cellular & Handheld Group
Developed a wireless carrier manageability solution/market penetration strategy.
o Interim National Retail Sales Manager, Tucano USA, Inc.
Helped to bring this Italian company’s U.S. sales from $0 to $1.3 Million in one year.
o Business Consultant, Nanomatrix, Inc.
Provided ongoing general business advice for this nanotechnology company.
o Web Launch Manager, Sun Microsystems
Managed a team of eight people to relaunch www.sun.com/microelectronics.
o Product Management Consultant, A Leading Internet Financial Services Start-up
Supervised the development of this Internet software company’s first product roadmap and PRD; put in place first product development processes.
o Interim Director of Product Management, eSubscriber, Inc.
Developed this telecom industry channel e-commerce company’s overall business and marketing strategy and one-year product roadmap.
o Product Management Consultant, e2open, inc.
Pulled in by four months a SSO security solution for this supply chain company.
guide2style, inc., Palo Alto, CA (September 1999 – December 2002)
CEO
Guide2style developed a new form of Artificial Intelligence of which the first application was a highly sophisticated Internet product search engine. Closed company due to tech recession.
• Led a twelve person team to launch the company’s first application, the guide2style™ virtual personal shopper.
• Closed first customer, Sarah-Lawrence, a 60 store Greek retailer of women’s clothing.
Intel Corporation, Mobile and Handheld Products Group, Santa Clara, CA (October 1996 – August 1999)
Senior Product Manager & Product Line Manager
Managed customer enabling and messaging for the mobile Pentium® II processor. Managed the Celeron® brand mobile product line.
• Identified as a top contributor within Intel’s Mobile and Handheld Products Group (MHPG) marketing department and rotated to this position to “increase the breadth of my skill set.”
• Developed an OEM processor sampling process and communications plan that within one month of implementation eliminated over 90% of complaints regarding late samples – a horrendous problem that had reached executive level awareness.
Enterprise Marketing Manager
Oversaw strategy, positioning, messaging, and programs (direct sales, channel, advertising, web, PR, research, etc.) for MHPG’s enterprise vertical – then 80% of a $2.2 Billion business.
• Created a strategic plan to increase penetration of mobile PCs among professionals currently using a desktop computer – this later became the $300 million Centrino marketing campaign.
• Developed and implemented a successful campaign to build demand for the launch of mobile Pentium® II processors – within 2 months, greater than 50% of IT managers planned to “aggressively move to mobile Pentium II processor-based systems.”
• Received a 25% raise at last review.
Online Program Manager
Oversaw all web-related activities for MHPG.
• Doubled previous record of MHPG’s web portal PDLs during first product launch.
• Hired a solid team and created a structure and process that allowed me to cut my yearly budget from $1 Million to $250,000 – while doubling the amount of content produced.
• Received a Division Recognition Award for outstanding content development.
• Received a 20% raise and a grade-level promotion within one year of hire date.
Silicon Media, Inc., San Francisco, CA (March 1995 – September 1996)
Vice President, Web Development/Account Management
Silicon Media provided websites and online marketing consulting for political and corporate clients. This small online agency garnered national press including USA Today and Interactive Age, and every Silicon Media Website won an Internet award.
• Led a six person team while developing numerous award-winning websites, including the Klaas Foundation’s KlaasKids Website.
• Negotiated a multimillion-dollar marketing and royalty agreement with PSINet.
ADDITIONAL EXPERIENCE
Product Manager ~ Jandel Scientific Software (1994 – 1996)
Mask Shop Manager ~ UC Davis EE Research Fab (1993 – 1994)
Mechanical Engineer ~ Caltrans/UCD and Convergence Engineering (1991 – 1992)
President ~ UCD Ski Club (1990 – 1991)
EDUCATION
MBA, Marketing and Finance, University of California, Davis, 1995
BS Mechanical Engineering, University of California, Davis, 1991 |
