Position	Marketing Director
Location Confidential	No
Location	Midwest USA
Willing to Relocate	Yes
Industry	Automotive-(Vehicles&Parts)-AlsoHeavyEquipment
Function	MARKETING/Advertising/MarketResearch
Compensation	$100,000 to $200,000
Resume Summary
Managed Marketing/Sales function for engineered products. In charge of communications strategy, sales and research.
Resume Body      MARKETING DIRECTOR
Executive Summary • Twenty eight years Senior Marketing and Sales management experience with engineered products in business to business and business to consumer environment. • Led Marketing and Sales function in the mobile equipment markets, original equipment and aftermarkets. • Directed external agencies and worked cross functionally with internal departments. • Managed different types of channels of distribution including international sales. • Developed and implemented product promotional campaigns and communications strategy. • Budget responsibility for Marketing and Sales activities. Areas of Expertise Marketing Research New Product Launches Website Development Marketing Management Dealer Support & Programs Brand Management Budget and Cost Control Distribution Network Development Market Forecasting/Pricing Trade Show Management Advertising/Direct Mail Campaigns Training programs Sales Management Customer/Supplier Relations Acquisitions Experience The Pierce Company- $14 million sales, Upland, IN 2004-2005 Aftermarket manufacturer of automotive fuel pumps; governors, oil and water pumps for industrial and agriculture markets. Division of Avis Industrial Corporation, $200 million total sales. Reported to Divisional President. Sales Manager Responsible for aftermarket sales of fuel pumps; governors, oil pumps and water pumps for industrial and ag market. • Rationalized product offerings from 1310 SKUs to 1100 eliminating overlap of product line and reducing inventory by $300,000. Developed pricing strategy for aftermarket products. • Increased sales by $200,000 adding and training manufacture representatives in domestic and international markets and $800,000 private label business to Robert Bosch Company. • Produced product catalog for aftermarket fuel pumps for Reps and Dealers use to improve ordering process. • Managed a team for inside sales, order entry, warranty and customer service. Belmor Heavy Duty Truck- $16 million sales, Chicago, IL. 2002-2003 Manufacturer of appearance items for Medium and Heavy Duty Trucks. Division of Lund International, $250 million total sales. Reported to Vice President Sales. Sales Manager Spearheaded sales expansion for bug screens, winter fronts and radiator guards in truck markets. • Implemented sales strategy expanding aftermarket distribution by continually strengthening and cultivating relationships with Mack, Volvo and Navistar. Increasing sales by 20%. • Initiated new channels of distribution and programs with truck stops (T/A-Freightliner and Mack/Volvo-Petro) and international partners (Navistar and Volvo). • Started participation in “Stars and Stripes” events at Truck Shows, increasing product acceptance and sales to the Owner Operator market. RAM Consulting, Mundelein, IL. 1999-2000, 2001-2002 Gerson Lehman Group, New York City 2005-Present Directed project work and prepared papers on product distribution for automotive, truck and off-highway markets. Verson Manufacturing-$25 million sales, Chicago, IL (Chapter 11) 2000-2000 Manufacturer of metal forming presses. Division of Allied Products, Fortune 500 company. Reported to Sales Vice President. Marketing and Training Manager Directed all marketing activities and customer training in business to business environment. Budget responsibility of $350,000. • Selected advertising agency and developed advertising campaigns to increase product awareness. • Coordinated on site customer training with outside agency to improve customer acceptance with auto and appliance manufacturers. • Analyzed customer surveys for future training and maintenance contracts. • Administrated web pages and kept site current with industry and company information. ZF Industries-$1.1 billion North American sales, Vernon Hills, IL 1989-1998 International Fortune 500 manufacturing company of transmissions, axles and steering products for auto, truck, agriculture, construction equipment, bus and marine original equipment and aftermarkets. World wide sales of $7.4 billion. Reported to CEO North America. Marketing Manager Combined all advertising, market research, trade shows, product literature development and publicity for six product groups and two divisions into one department to improve image and direction. Budget responsibility of $1.2 million. • Initiated and implemented product and corporate advertising campaigns for original equipment and aftermarket offerings to position products. Ad campaigns won AD-Q awards. • Managed and implemented product communications strategy through newsletters, product literature, publicity and training to increase acceptance with dealers and OEM’s. Reduced budget by 10% to $550,000. • Established trade show schedule for aftermarket and original equipment product groups. Managed product training, product launches and special events at trade shows and dealer meetings. Up to 19 annual trade shows and budget responsiblity of $650,000. • Created marketing plans for OEM and Aftermarket product groups which included interactions with industry consultants, trade associations and other outside sources to research product niches for product introductions and extensions. • Conducted market due diligence for acquisitions and release of information to public. • Managed Marketing team for analyzing data and new product developments. BT Lift-$32 million sales, Woodale, IL 1987-1989 Manufacturer of electric lift trucks. World wide sales-$350 million, now part of Toyota. Reported to Sales Vice President. Marketing Manager Managed the Marketing function, including product literature, statistical analysis and reporting to Industrial Truck Association, trade shows, dealer programs and marketing plan. Budget responsibility of $200,000. Barrett Industrial Trucks-$25 million sales, Marengo, IL 1984-1987 Manufacturer of electric lift trucks. Now part of Nissan. Reported to Sales Vice President. Marketing Manager Directed the Marketing function including advertising, dealer and co-op programs, sales and training aids(video), trade shows, evaluating dealerships and statistical reporting to Industrial Truck associations. Budget responsibility of $400,000. Kysor Industrial Company-$30 million sales. Byron, IL. 1983-1984 Manufacturer of air conditioning products for truck and recreational vehicle markets. Fortune 1000 company. Reported to Vice President Sales. Product Sales Manager Spearheaded strategic direction for recreational vehicle products including forecasting, production, scheduling, pricing, customer service, training and warranty/service network for OEM accounts and aftermarket networks. Stewart-Warner Corporation (South Wind Division), Indianapolis, IN. 1979-1983 Manufacturer of heat exchangers and heaters for auto, truck, aircraft, engine and military markets. Fortune 500 company. Reported to Product Line Director. Manager Sales and Marketing Development Defined strategy direction for OEM and aftermarket sales of truck heaters and engine pre-heaters products including pricing, positioning, production scheduling, customer service, parts sales and dealer training. Managed sales team for OEM and aftermarket sales. Education Indiana University, Indianapolis, Indiana BS in Business Administration, Major-Marketing Bowmen Technical School, Lancaster, Pennsylvania Diploma in Horology (Watchmaking) Have completed one half course requirements toward MBA at Butler University, Indianapolis, Indiana Special Training Total Quality Management-Organizational Dynamics 1996-1997 Seven Habits of Successful People 1998 Professional Affiliations Automotive Marketing Research Council – Board of Trustees and Officer 1992-1998, 2004-Present Dedicated Service Award – 1995 Society of Automotive Engineers – Exhibits Committee 1994-Present Industrial Truck Association – Statistical Committee 1984-1989, 1995-1998
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