FORTUNE 100 COMPANY: 1995 TO PRESENT
June 1999 to present
CUSTOMER SATISFACTION MANAGER
Launched Customer Satisfaction certification program to Division's 1,500 stores nationwide. The objectives of the program are to increase customer loyalty rates and product margins to the top of the premium segment by 2004.
- Program has resulted in a 10% increase in customer satisfaction with the buying experience at Company stores in the first eight months.
- Responsible for leading a team of seven professionals, and managing all aspects of the program including long-term strategy, implementation of certification requirements, negotiations with the retailer council, a $7.5 million operating budget and over $200 million in retailer bonus payments and benefits.
June 1999 - June 2000
MANAGING DIRECTOR
Wrote business plan and raised initial funding ($19 million) to establish a wholly owned subsidiary. Company is expected to break even in 2003 and contribute over $40 million in yearly revenue by 2004.
- Management accomplishments included building company from inception to 52 full-time employees and over 19 suppliers under contract and establishing the product development, marketing and sales departments as well as contracting the advertising agency, customer service center and public relations firm.
- Negotiated partnerships to develop and deliver products and, as acting Vice President of Marketing and Sales, implemented product, marketing (TV, print, radio, online, promotions), CRM, sales and public relations strategies.
December 1998 - June 1999
REGIONAL BRAND MANAGER (SOUTH AMERICA)
Managed regional product marketing and developed five-year brand and product plan for S.A. consumer products focused on consumer psycho graphic and demographic trends. The approved plan includes aggressive investments and is expected to grow S.A. revenues from $1.1 to $2.3 Billion by 2005.
- Product strategy development process included creating profit and EVA projections based on potential volumes, pricing, costs, economic and financial conditions, asset utilization, plant capacity and trade scenarios.
- Led team that developed the product plan for 2000 and 2001 product improvements and brand extensions.
August - December 1998
IMPORTED PRODUCTS BRAND MANAGER (BRAZIL)
Consolidated ailing imported product business through a strategy that simplified product offerings, reduced the number of retailers authorized to sell premium imports, and better targeted marketing resources.
October 1997 - August 1998
CORPORATE MARKETING MANAGER (BRAZIL)
- Managed creation and implementation of corporate communications strategy, signature and US$11 million launch campaign. Campaign was an integrated program encompassing TV, radio, online media, point of sale materials, promotions and major events.
- Led the negotiation, development and launch of the first industry e-commerce site in Brazil - a joint venture between corporation and retailers.
- Built industry-leading sound system business, increasing revenues and saving over $30 million in annual costs.
August 1996 - October 1997
MARKETING STRATEGY SPECIALIST
- Led cross-functional effort to increase the strategic marketing focus of Fortune 100's global planning process by integrating brand positioning into the marketing strategy development process used for all new products.
- Developed and conducted training programs for Brand Managers and Product Development personnel on this new marketing strategy development and implementation process.
June - August 1995
MARKETING LEADERSHIP PROGRAM MBA INTERN
Developed a comprehensive youth marketing strategy encompassing both the corporate and product line brands.
1991 - 1994
PORT OF MIAMI
MARKETING REPRESENTATIVE / MARKETING ANALYST
Responsible for business development and client services for region comprising Argentina, Brazil, Chile and Uruguay. Increased Port of Miami trade volume with Brazil and Argentina by 126% and 117%, respectively, and the number of steamship lines providing service from four to nine.
ADDITIONAL INFORMATION
- Fluent in Portuguese and Spanish.
- Named one of the top 10 Internet Marketing Professionals in Brazil for 1998/99 by the internet industry association (IBest).
- Received Chairman's Award for leading development of Brazil e-commerce site.
- Awarded Quality Award three times: at the S.A. Business Unit level in 1999, for leading development of the Brazil e-commerce site, and Department level in 1996 and 1997.
Executive Education: Duke Strategic Marketing Program (2000); 2001 Leadership for the New Economy Program (for top rated mgmt in performance and potential).
EDUCATION
May 1996
MASTERS OF BUSINESS ADMINISTRATION
Darden Graduate School of Business Administration, University of Virginia (Darden is a BusinessWeek top 10 ranked school)
Charlottesville, VA
December 1991
MASTER OF ARTS
May 1990
BACHELOR OF ARTS
University of Miami
Miami, FL |
