Position	Senior Executive - Global Marketing
Location Confidential	No
Location	No preference
Willing to Relocate	Yes
Industry	Computers-Software&Consulting
Function	MARKETING/Advertising/MarketResearch
Compensation	$200,000 to $400,000
Resume Summary
SENIOR EXECUTIVE; GENERAL MANAGEMENT; GLOBAL MARKETING Successfully creating customer-driven product categories; bringing new and innovative solutions to consumer and commercial markets worldwide; P&L; Business Planning/Execution; International Experience; Operational Excellence; New Business Creation; Multi-Channel Marketing; Customer Relationship Management; Strategic Alliance Management
Resume Body      SENIOR EXECUTIVE - GLOBAL MARKETING
SENIOR EXECUTIVE GENERAL MANAGEMENT / GLOBAL MARKETING Successfully creating customer-driven product categories and bringing new and innovative solutions to consumer and commercial markets worldwide – Corporate Governance – P&L Ownership – Business Planning/Execution – Cross-functional Leadership – Strategic Planning – International Experience – Operational Excellence – New Business Creation – Multi-Channel Marketing and Sales – Employee Development – Customer Satisfaction – Strategic Alliance Management  A highly accomplished, multi-faceted, results-oriented leader with a bottom line focus, clear strategic vision, and strong business planning and management processes. Manages with a personal operating philosophy that is focused on long-term sustainable success through character-based leadership and uncompromising integrity.  Demonstrated knowledge, experience, and skill set for addressing organizational system and structural policies and processes, building high impact teams, initiating and managing change, and directing/implementing realistic solutions to complex problems that deliver sustainable business-wide success.  Proven track record for the utilization of global perspective, international experience and multi-cultural understanding to create and increase profits, drive brand preference, and develop/expand new and existing product categories and markets.  Demonstrated sustained multi-channel success in both consumer and business markets creating customer-driven new product categories and bringing new and innovative solutions to market. PROFESSIONAL EXPERIENCE 08/2007 – Present Senior Director, Product Line Management (Promoted) Seagate Technologies Sunnyvale, California Promoted and company-relocated to Seagate Branded Systems business unit to manage Seagate’s FreeAgent consumer product line and lifestyle products efforts. 01/2007 – 07/2007 Director, Channel Product Management Seagate Technologies Longmont, Colorado Based on consistent success below, role and team were expanded to encompass all Seagate products through the distribution channel, spanning enterprise to consumer electronics (>14M units/quarter). Includes product specification, short-term goal setting and forecasting, planning, leading and measuring cross-marketing efforts for product introductions, mainstream sales, product transitions, and new IT data warehouse and reporting and analysis roles. • Integrated new team members to expand capabilities to include formalized off-shore reporting process for all product lines and add business intelligence capabilities. • Enhanced predictability of quarterly results through increased visibility to supply/demand matching, run-rate projections, and enhanced forecasting processes. 11/2005 – 12/2006 Director of Personal Storage Segment Marketing Seagate Technologies Longmont, Colorado Responsible for 3.5” and 2.5” Seagate and Maxtor branded PC and Notebook disk drives sold through distribution channels worldwide (>9M units/quarter). Includes product specification, short-term goal setting and forecasting, planning, leading and measuring cross-marketing efforts for product introductions, mainstream sales, and product transitions. Results include: • Completed organizational redesign, identifying and addressing significant process/policy gaps. • Infused core reporting and management processes to proactively drive channel business results to consistently meet and in some cases exceed business goals. • Proposed, sold, and implemented enhanced organizational roles and responsibilities to extend accountability and control required making our product lines successful through the channel. • Enhanced the go-to-market planning process to deliver systemic marketing efforts and increased predictability to the channel to increase revenue, gross margins, and market share. • Led analysis and leading implementation of Seagate’s dual brand strategy resulting in retention of significant Maxtor market share and further overall Seagate revenue, share and gross margin growth. 2003 – 2005 Founder and Principal Warhorse Ventures Fort Collins, Colorado Formed Warhorse Ventures with 2 partners to capitalize on senior executive-level management skills, knowledge, and experience by providing services and consulting to startup and small/medium businesses. • Developed an extended new business creation value proposition to include teaching, guiding, and executing strategic planning, strategic marketing, and business model management. • Assisting in capital-raising by participating as company officers including CEO/Chairman roles. • Successfully coached over 25 clients in realizing, understanding, and addressing their goals, strategies, and subsequent required efforts to design, build, fund, and execute their business goals. HEWLETT PACKARD, INC., Various Divisions 1981-2001 European General Manager/Business Unit Manager (Senior Vice President equivalent) Bristol, UK (2000–2001) Directly owned and accountable for CD-Writer and DVD+RW P&L for a $250M regional business with 15 direct and ~40 matrixed reports, 3 senior directors, and a $20M budget. Responsible for Strategic Business Planning and execution, Channel/Sales Account Management, Product Marketing, Marketing Support, Regional Finance, Customer Satisfaction/Support, and Logistics Supply Chain Continued as regional senior executive for strategic planning efforts addressing HP’s DVD+RW and digital entertainment (video and music) strategy and product requirements. • Utilized knowledge of European, Middle Eastern, and African business dynamics including exchange rates, cultural implications, and local pricing for sustainable profit. • Maintained profitability and revenues in shrinking CD-Writer aftermarket. • Led European critical business planning analysis and implementation that resulted in HP maintaining customer satisfaction and managing profitability while gracefully exiting from CD-Writer aftermarket business worldwide as CDRW became standard part of new PC shipments. Americas General Manager/Business Unit Manager – Promoted (Senior Vice President equivalent) Personal Storage Solutions (1999–2000) Promoted to CDWriter Americas’ General Manager as part of organizational redesign focusing on operational excellence with regional business units and a centralized technology/ manufacturing hub. Directly owned and accountable for CD-Writer and DVD+RW P&L for a $400M regional business. Responsible for Strategic Business Planning and execution, Channel/Sales Account Management, Product Marketing, Marketing Support, Regional Finance, Customer Satisfaction/Support, and Logistics Supply Chain. Continued as senior regional executive for strategic planning efforts addressing pre-introduction DVD+RW and early digital entertainment (video and music) strategy and product requirements Results included: • Personally designed all 3 regional business units, ensuring cross-functional roles, responsibilities, processes, information flows, and metrics were well defined and implemented. • Transitioned, rapidly implemented, and managed Americas’ Regional Operations Center with 19 direct and ~40 matrixed reports, 3 senior directors, and $25M budget. • Generated in excess of $20,000,000 annually per Americas’ Operation Center employee. • Grew regional consumer market share from less than 25 % to over 60% while continuing to exceed 50% overall consumer/ commercial regional share in category; • Financials of 171% of revenue goals, 102% revenue growth, 148% unit growth year-to-year, operating profit 300% over commitment, and 11% operating profit. Worldwide Marketing Manager – Promoted (Vice President of Marketing and Sales equivalent) Personal Storage Solutions (1997–1999) Led worldwide CDWriter marketing team of 5 senior directors and 40 – 60 direct and ~120 matrixed reports, with a $25M - $40M annual worldwide marketing budget for strategic business and product planning, marketing/channels strategy and execution, and customer satisfaction. Responsible and accountable for Future and Current Product Marketing, Market Research, Business Development, US Consumer Marketing Center, Strategic Alliances, Customer Relationship Management, and Marketing Support functions. Additionally owned strategic marketing responsibility pre-introduction DVD+RW and early digital entertainment (video and music) strategy and product requirements. Results include: • Built a high velocity, focused, customer-oriented worldwide marketing team. • Drove regional marketing center model and relationship changes while maintaining existing commercial channel success and expanding worldwide consumer retail channel presence. • Brought the HP CDWriter category to a worldwide dominant market position (50%+ market share) through designing and implementing comprehensive marketing systems and product portfolio strategies that delivered explosive growth to exceed commitments for revenue and profit worldwide. • Produced 98% Compound Annual revenue Growth Rate (CAGR) worldwide for 3-year period resulting in a $500M business. Product Marketing Manager – Promoted (Senior Director Equivalent) Personal Storage Solutions (1996–1997) Developed and managed team of 8 product managers and $4M budget responsible for customer-driven product definition and implementation processes, worldwide forecasting, strategic business planning and market research activities. • Redesigned the product marketing team to ensure successful coverage of divisional business planning, product generation, and order generation processes and re-established core business management processes including metrics, position planning, MBO and evaluation processes. • Established the division as a marketing leader within while laying the groundwork for category-breakthrough new products and marketing systems that generated the superior results listed above. Prior positions (1981–1996) included various B2B-focused and consumer-focused Customer Satisfaction Management, Product Marketing Management, Strategic Alliance Management, Technical Staff, and Software Engineering positions spanning storage, workstations, network management software, computer-aided software engineering tools and imaging/scanning products. EDUCATION BS in Computer Science, Colorado State University, CO Post-graduate work in MBA and MS in Computer Science 30+ Seminars including: HP General Manager Training, Creating Strategy Focused Organizations through the Balanced Scorecard, Cross-Cultural Training, Six Sigma Black Belt, Basic SOX Compliance, and various other HP, Seagate, and outside management, marketing, software engineering, and leadership courses.
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