EXPERIENCE
Lahore University of Management Sciences, Lahore, Pakistan
Associate Professor 2004-2007
Teach core and elective MBA and Executive MBA courses: Marketing Strategy/ MarkStrat3, Consumer Behavior and Market Research, and Advertising and Promotion Management.
Consulting with corporate clients in service segments, and industrial and consumer goods.
Renesas Technology/ Mitsubishi Electric, San Jose and Sunnyvale, CA
Director, Corporate Planning & Business Support 2003 - 2004
Achieved increasing and significant promotions across business units with responsibilities for business and corporate planning, strategy and support, business integration during M&A, advisor to CEO and business units, as well as marketing and product management for the world’s third largest semiconductor manufacturer, Renesas founded by Mitsubishi and Hitachi in 2003.
Established performance metrics for integrated reporting of merged operation, working closely with senior management to define expectations and limitations.
Automated company’s sales budget system in conjunction with IT team, resulting in savings of more than 50% in amount of resources required to complete the budget cycle.
Evaluated, selected, and negotiated outsourcing contract with warehousing and logistics service provider, achieving a 30% reduction in negotiated price with the vendor.
Director, Business Strategy and Planning 1991 – 2003
Internal management consultant/advisor to CEO/President and business units on strategy, organization, resource allocation, cultural awareness, and incentives programs. Consulted at all levels in sales, marketing, engineering, and operations. Established and guided achievement of revenue budgets for business units, negotiation of complex sales agreements and inventory management.
Internal management consultant/advisor to CEO/President and business units on strategy, organization, resource allocation, cultural awareness, and incentives programs.
Consulted at all levels in sales, marketing, engineering, and operations.
Established and guided achievement of revenue budgets for business units, negotiation of complex sales agreements and inventory management.
Provided direction to sales organization in relationships with global original equipment manufacturers (OEMs), contract manufacturers (EMS), and overseas affiliates, contributing to growth of worldwide revenue and market share.
Monitored economic and market environment, to effectively align resource allocation, budgets, and new product introduction with expected trends; responsible for market research.
Developed metrics, monitored, analyzed and reported performance at divisional and corporate levels. Established process and formats for periodic business reviews.
Created and managed annual budgeting and long-term revenue projection processes. Partnered with logistics and controller to develop and manage inventory control process.
Negotiated and implemented special fulfillment arrangements (e.g., consignment, VMI, BTO, CTO). Established consignment programs with major PC manufacturers each resulting in $60 - $120 million in annual incremental revenues for 3 to 4 years.
Negotiated contracts with EMS and OEMs for established and emerging markets.
Developed and implemented a commission program with overseas affiliates for offshore procurement; providing incentives for US business development efforts, ensuring design wins in North America achieved volume procurement in Asian channels. Commission income increased from about $250,000 in 1992 to more than $4 million in 1999.
Guided business units and the Legal Department in the preparation of development proposals and agreements for non-standard products and practices.
Senior advisory role in company for obtaining QS 9000 certification in 2002 a required condition of doing business with major automotive equipment manufacturers.
Promoted through various leadership roles, from manager to director.
Product Manager (1988 – 1991); Marketing Manager (1984 – 1988)
Developed and executed near- and long-term revenue and profit plans for two new U.S. product lines: Application Specific Integrated Circuits (ASIC) and microcontrollers (MCU). Responsible for customer identification, evaluation, and penetration; direct customer contact due to highly specialized nature of product lines. Established prices for achieving margin and market share objectives.
Developed and executed near- and long-term revenue and profit plans for two new U.S. product lines: Application Specific Integrated Circuits (ASIC) and microcontrollers (MCU).
Responsible for customer identification, evaluation, and penetration; direct customer contact due to highly specialized nature of product lines.
Established prices for margin/ market share objectives. Responsible for advertising and promotion.
Championed new product development and introduced the ASIC and MCU product lines in the U.S. market, resulting in annual revenue growth to $100 million for ASIC and $40 million for MCU. Major customers: Nortel, Sun Microsystems, HP, Cisco.
Achieved design wins with leading North American PC, telecommunications, industrial, automotive, and consumer electronics manufacturers; contributing to revenue growth for memory products (SRAM and NVM), MCU, and ASIC.
Philips Semiconductor (formerly Signetics) – Sunnyvale, CA
Strategic / Tactical Marketing Manager, MOS Memories 1981 - 1984
Marketing strategy, merchandising and public relations strategies. New products definition; and introduction. Meet revenue and profitability for MOS memories product line.
Manager Planning Analysis 1978 - 1981
Developed/managed five-year strategic planning process. Developed/ implemented capital requisition process. Standardized new product process. Negotiated and implemented a technology partnership with large semiconductor manufacturer. Consultant to president, corporate staff, and operational management.
Senior Member Technical Staff / Design Engineer 1973 - 1978
Product definition, design, development, evaluation, and transfer to production of digital and analog MOS integrated circuits and processes. Developed simulation models for DMOS.
EDUCATION
MBA - Haas School of Business University of California, Berkeley, CA
MSEE – University of California, Berkeley, CA |
