SENIOR EXECUTIVE MANAGEMENT
SALES AND MARKETING
PROFESSIONAL STRENGTHS
Strong leader of people; motivates teams to exemplary performance. Noted for progressive, enthusiastic management style resulting in high levels of team productivity. Outstanding communication skills; keen observer…good listener. Creative and inspiring. Consistently recognized for excellent work ethic and dedication. Analyzes situations rapidly, sets priorities and meets demanding objectives. Thrives on overcoming difficult challenges. Proven track record of designing and implementing successful projects. Purposeful and industrious. Special talent for encouraging creative excellence. Well-developed instincts for what will sell. Applies consistent and clear ethical principals to business decisions. Good in high-pressure situations; quick thinking and an initiator. Reorganized and revitalized organizations. Salvaged previously unprofitable operations. Successfully promoted new ideas. Resourceful, persuasive and determined.
PROFESSIONAL OBJECTIVE
A senior marketing / management position utilizing creative, marketing, sales, strategic and finance expertise.
SUMMARY OF QUALIFICATIONS:
Demonstrated management and leadership abilities in marketing and sales in both large and medium sized organizations. Re-organized marketing and sales team to improve competency and productivity. As part of the Executive Management Steering Committee, generated 600% profit improvement in 2002. Exceeded bottom line profit objectives by $126 million in 2000. Proficient in product development, product price positioning, strategic planning, and national product launches. Extensive marketing experience with the Internet. Other areas of expertise include:
SALES/MARKETING/PROMOTION/FINANCE/OTHER
New Account Sales/ Market Research & Analysis/ Budget Management/ Human Resources/ Sales Management/ Advertising/ Sales Promotion/ Marketing Analysis/ Distribution Operations/ Sales Analysis/ Product Management/ Brand Management/ Forecasting/ Distributor Relations/ New Product Development/ Planning/ Acquisitions/ Business Development/ Pricing/ Packaging/ P & L
EDUCATION
University of California, Los Angeles, CA, Executive Program, Marketing Strategy
University of Dallas, Irving, TX, MBA, Business Management - Graduated magna cum laude while working full time
Northern Arizona University, BS, Philosophy - Graduated in three years with magna cum laude honors
PROFESSIONAL EXPERIENCE
DIRECTOR OF MARKETING
2001 - Current
Direct and manage Marketing, Advertising, Design, Product Development, Public Relations and Motorsport Departments. Introduced brand marketing to organization. Developed positioning for existing four brands and created and launched two additional brands. Replaced in-house advertising with an outside agency. Developed a focused strategy that improved targeted sales by 39% in 2002.
Developed pricing strategy and profit analysis system for company. Created and instituted product development and market research processes, improving concept to development timing by 3 months.
Developed an integrated co-marketing relationship with NASCAR Craftsman Truck Series race. Developed an exclusive agreement with Universal Studios to become a master licensee of the Fast and Furious movie franchise.
By listening to the customer, created leading edge B-to-B Internet strategy. Introduced a site that validates product application, inventory, pricing, shipping and invoicing in real time. Strategy produced a key competitive advantage in a price sensitive market, over a 1000 retailers signed up for the service in the first 6 months.
Generated $20 million profit improvement and 2.3 p.p. market share gain in 2002.
BRAND MANAGER
1997 - 2001
Directed overall marketing, brand positioning, sales strategy and product development. Generated the largest profits and profit improvements for the Division.
Assigned to key brand. Presented plan to the CEO of within 30 days of promotion to Brand Manager. Results: revitalization plan endorsed by the CEO, retail sales improved 30% during tenure. Achieved 'Best in Class' recognition in Vehicle Satisfaction from AutoPacifc.
Introduced new product via a live web cast over the Internet, including three live simultaneous chat sessions with executives, consumers and press…. a first in the automotive industry.
Developed a strategic click & mortar partnership with Barnes&Noble. Sales increased 30% over the prior year. Awarded best Dot COM campaign by Automotive News and a 'success story' on co-marketing relationships by Brand Week.
Developed new model entry. Publicly introduced the vehicle after securing program funding from the Board of Directors.
Exceeded 2000 CY net profit target by $126 million; exceeded 1999 CY profits by $283 million.
PRODUCT PRICING MANAGER, Detroit, MI
1995 - 1997
Implemented a focus market strategy by leveraging resources and regional market strengths. Results: 20% ROI.
Revised series line-up, price and packaging strategy to maximize brand differentiation and market share opportunities. Developed a comprehensive training program to educate sales force on product/brand strengths. Results: sales improved 25% in test markets and 29% nationally. Profits exceeded budget by $20 million.
Developed a unique 30-day money-back guarantee to the consumer that reinforced the brand's discernible product attributes. Results: private offer improved sales 32%; open offer improved sales 150%.
GENERAL ZONE MANAGER, Dallas, TX
1994 - 1995
Excelled in generating incremental profits for the Company and for the dealers by focusing on business fundamentals. Developed sales team, achieving #1 national ranking for market share improvement, wholesale accomplishment and employee satisfaction.
REGIONAL ADVERTISING MANAGER, Dallas, TX
1992 - 1994
Developed a promotion which leveraged an 'underutilized' powerful leasing tool. Results: improved sales by 100% and leasing performance by 335%. Created a 'testimonial' consumer campaign. Results: Sales improved 15% and campaign adopted by other Advertising Committees nationally.
PREVIOUS EXPERIENCE
Positions as Regional Distribution Manager, Market Representation Manger, Regional Fleet and Lease Manager, District Field Manager, Independent Channel Manager and Customer Relations Analyst.
OUTSTANDING REFERENCES PROVIDED UPON ESTABLISHMENT OF MUTUAL INTEREST |
