Position	Director or Vice President of Marketing
Location Confidential	Yes
Willing to Relocate	Yes
Industry	Computers-Software&Consulting
Function	MARKETING/Advertising/MarketResearch
Compensation	$150,000 to $300,000
Resume Summary
I’m a marketing executive with a track record in helping companies create demand for high technology hardware and software solutions. My passion stems from building successful teams and overcoming obstacles to revenue, profit and market share growth.
Resume Body      DIRECTOR OR VICE PRESIDENT OF MARKETING
Director or Vice President of Marketing A Product and Channel Marketing Leader with a Strong Sales Background Successful in Creating Demand for High Tech Products through Creative Programs 2003 - Present INDEPENDENT MARKETING CONSULTANT Created a go-to-market business plan for a high performance hardware/software solution for a storage company while seeking a full time position. 1997 – 2002 COMPUTER HARDWARE MANUFACTURER - STORAGE DEVICES $215 million division of $6 billion storage manufacturer Orange County, California Held worldwide marketing responsibility for this $215M company in branding products and developing programs that increased demand for high-tech secondary computer hardware and software storage solutions. Led marketing teams responsible for revenue increases making the company #1 in market share and attaining profitability in six straight quarters, despite the total market for the company’s products declining in revenue by 41%. Senior Director, Marketing and Sales Development Appointed by Vice-President of Sales and Marketing to design and deliver an OEM marketing program focused on customers that generate over 55% of the company’s total revenue. My program increased sales from two large OEMs by 400% and helped to close new business from a $650M storage company. Developed product marketing plans with field sales and product line management that increased revenues by 29%. Recognized as a “Key Employee” and groomed by the company to be a leader. Became a Six Sigma Green Belt and took formal courses in managing the media, leadership, strategic planning, negotiation and hiring. Director, Marketing Promoted by Division General Manager to manage worldwide product and channel marketing. Hired, trained and motivated eight marketing professionals. Defined and launched products based on new technology that allowed the company to move from #3 to #2 in product segment market share. Responsible for $6M annual budget and developed a marketing planning process that tied program cost to performance, thereby reducing financial risk. My planning and budgeting skills contributed to the company achieving profitability in nearly every quarter. Developed, positioned and launched products based on new technology, which provided $8M of quarterly revenue within 18 months despite product constraint. Developed all collateral and managed trade shows, sales meetings and product training. Created the company’s first e-commerce site that generated $1.4M in incremental end-user sales in 12 months and built a branded accessory business. Product Marketing Manager Identified weakness in product communication and awareness with customers through market research and developed an Internet –based partner program (company’s first), which provided direct communication with 10,000 partners recruited within 120 days. Defined worldwide channel strategies and programs borrowing on consumer marketing ideas that increased revenue by 20%, grew market share by 15% and reduced channel inventories from 16 weeks to 8 weeks. Developed promotions with partners that exceeded revenue targets. 1991 - 1997 LOCAL AREA NETWORK PRODUCT SOLUTION MANUFACUTER – NETWORK CARDS, HUBS Long Island, New York and Orange County, California Product Marketing Manager Selected by Vice President and General Manager to relocate to California and lead the company’s largest product line. In that role, I had profit and loss responsibility for the product line and my duties included defining, positioning, forecasting, pricing and promoting products. Under my direction, annual product line revenue increased from $20M to $120M annually through acquiring and assimilating another company’s LAN business. I branded the company’s largest product line and attained quarterly margins that exceeded business plan goals. Introduced the industry’s first product based on a new interface and achieved 55% market share against Intel and 3Com the first year. Designed a product bundle in the company’s most successful promotion which increased point of sales by 30%. Wrote marketing plan for the company’s entry into Brazil and formed strategic alliances leading to a 3% market share gain. Through relationships with the press and industry analysts, exposure for company products through articles and market reports increased. Product Manager Led market research and designed the company’s first stackable hub product that was introduced to market 60 days ahead of schedule. Wrote and published articles on LAN technologies and created the company’s product training, collateral and sales tools. Successfully managed two large product transitions from older products which were generating over 50% of the company’s revenue to newer product lines and gained market share. Attended “FrontLine Leadership Training and Financial Management Training” courses. 1989 - 1991 VALUE-ADDED RESELLER (PUBLIC COMPANY) FOCUSED ON THE LEGAL MARKET New York, New York Marketing and Sales Manager Recruited by the Vice President of Marketing to establish a division that marketed minicomputer/microcomputer hardware and billing software through consulting customers on their business needs. Achieved $4M in sales in the first year by recruiting and motivating a sales team. Equipped team with a customer database and selling tools. Established relationships with key customers who became references for company services. Created a marketing program that leveraged the company’s relationship with IBM and became a highly regarded speaker at IBM Partner seminars. 1985 - 1989 VALUE-ADDED RESELLER (PUBLIC COMPANY) FOCUSED ON LEGAL AND MEDICAL MARKETS New York, New York Sales Manager Promoted by the President to manage the New York office and lead a team of 14 inside and field salespeople, technicians and trainers. Developed and gave technical customer seminars on hardware and software applications. Result: My office was #1 in revenue and profit contributions. Recruited by the Vice President to lead a franchising initiative. Result: Signed 20 new accounts worth $2 million in one year. Sales Specialist Reported to the Vice President of an IBM Business Partner reselling hardware and software solutions to small to medium businesses. Counseled programmers on custom software projects for clients. Exceeded sales goals nearly every month as a commission-only salesperson and was recognized as “1986 Salesperson of the Year”. EDUCATION Coursework toward MBA in Marketing, City University of New York, 1981-84 BA, English, State University of New York at Binghamton, 1975: Participated senior year in International Studies Program PERSONAL Age 49, married, no children 6’2”, 200 lbs.
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